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ICON Webinar - Surefire Steps to Webinar Success: How Piper Alderman Shifted In-Person Events to Engagement at Scale

  • 06 August 2024
  • 12:00 - 13:00
  • *Times stated are in Australian Eastern Standard time. Webinar login details will be emailed to registrants.

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Today’s speed of change in marketing can seem overwhelming. For professional services marketers in particular, even the first step to digital innovation can seem like a giant leap — especially when moving from in-person tactics.

Fortunately, the path to digital success is easier than it seems — and this session will show you the way. 

Take the first step in your journey by attending Surefire Steps to Webinar Success: How Piper Alderman Shifted In-Person Events to Engagement at Scale on 6 August at 10am SGT | 12pm AEST. This session features Tracey Whyte, Director of Business Development and Marketing at Piper Alderman, who will reveal exactly how she shifted in-person programmes to highly-engaging webinars — and saw great results.

Register to discover:

  • The simple yet successful steps that Piper Alderman took to creating successful webinars and CPD sessions.
  • The tactics and timing that result in the largest possible audiences.
  •  How you can innovate your processes with AI — from streamlining webinar topics to creating new content.
  • Strategies for optimization to drive further performance.
  • Actionable advice and top tips for starting and scaling a successful webinar program.

Sign up now to view the session!

Presenter Details:

Tracey Whyte, Director of Business Development & Marketing, Piper Alderman 

Tracey is an accomplished marketing and business development professional with over 20 years experience working with small to mid-tier professional service firms. 


Nick Harknett, VP of Sales, APAC, ON24 

Nick is a sales leader with over eight years of experience in the APAC market. In his current role, he oversees the sales strategy, execution, and performance for the region, leveraging my expertise in sales and online marketing to drive growth, customer acquisition and expansion. 

Event Details:

Tuesday 6 August, 2024
Auckland - 10:00 am - 11:00 am
Brisbane / Melbourne / Sydney - 12:00 pm - 1:00 pm
Hong Kong / Singapore / Perth - 10:00 am - 11:00 am

Pricing:

Free for Members
AUD 90 for non members


This webinar is being jointly hosted with ON24 using their platform.


By supplying your contact information, you  authorise ON24 to contact you. You will have the option to opt-out of future communications.

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