Professional services firms are shifting towards revenue enablement as a strategic approach to align marketing and business development teams, optimise client value, and drive scalable growth. However, achieving this requires forward looking thinking and unified tools that help align and measure productivity... that connects efforts with outcomes.
Join us for an engaging webinar to explore how revenue enablement can transform how professional services firms plan, execute, and measure their initiatives. More importantly how real-time initiative scorecards empower your teams to unlock growth potential while delivering exceptional client outcomes.
In this webinar, you’ll learn how to:
- Leverage initiative scorecards to enhance accountability and alignment.
- Use revenue attribution to prove the ROI of business development and marketing efforts.
- Foster collaboration and coaching across teams to drive client-centric growth.
Who Should Attend:
Business leaders, marketing and business development professionals, and revenue enablement teams looking to enhance performance measurement and accelerate growth.
Join us to learn how forward thinking organisations are planning, engaging and winning more..
Speakers:
Joe Hindmarsh
Principal Strategist, Business Value (APAC/ EMEA), Highspot
Joe Hindmarsh is a trusted and proven practitioner, who partners with organisations wanting to improve revenue performance. He cut his teeth in sales and sales management, before jumping into advisory roles with Ernst Young and Deloitte to unify all aspects of technology, people and process against that thing called the customer lifecycle. His expertise cuts across most industries and size of businesses... notably Westpac, Commonwealth Bank, Roche, Google and Metcash to name a few.
In recent years he has improved sales team skills at Amazon Web Services, Salesforce and ServiceNow. He's recently joined Highspot as their Principal Business Value Strategist... focusing on helping GTM teams improve revenues. He's a fan of pragmatic data, and lives by the phrase "you can't manage what you can't measure"... which is everything in today's world.
Mona Lolas
Global Sales Executive and APAC Marketing Programs, Apptio, an IBM Company
Mona Lolas is an accomplished Global Sales and Marketing Executive with over 25 years of experience in High Tech and Consulting. As an industry veteran who is passionate about technology and Partnership, Mona has deep expertise in B2B technology marketing and sales leadership. She has in-depth knowledge of marketing disciplines including strategy and planning, channel/partner marketing, Partner programs, indirect sales leadership, and analyst relations.
Prior to moving into consulting, Mona held senior executive positions with market-leading organizations including Forrester, Autodesk, Gartner, Symantec, Intel Security, IBM, Optus, and Telstra. She served as a Board Director at AMI, Australian Marketing Institute, and is currently a Board Member of ICON APAC. Named Revenue Marketing: Ones to Watch 2023
Event Details:
Date: 12 February 2024
Times:
12:00 pm - 1:00 pm: Sydney, Melbourne
11:00 am - 12:00 pm: Brisbane
11:30 am - 12:30 pm: Adelaide
2:00 pm - 3:00 pm: New Zealand
9:00 am - 10:00 am: Perth, Hong Kong, Singapore
Price: Members: Free, Non-Members: $90.00