Log in
|
Join
Home
About ICON
ICON in your region
Become a Committee Member
The Board
Head Office Team
Events
ICON Badging
Event Cancellation Policy
Next Step Program
Become an ICON Member
Benefits of Membership
Membership Fees
News and Insights
Latest Articles
8 simple steps to drive influence in the workplace
How Can We Be Drivers of Change in our Firms?
Article 1
Article 2
Archive: News and insights
Virus giving you downtime? Write something!
How to write a media release that won't go straight to junk
Leading from home
How can marketers defend budgets from imminent cuts
A virtual approach from a to zoom
Working remotely - business development you can easily do at home
Book_Review:_The_Marketers_Guide_to_Law_Firms
An insight into pricing
The Architecture of Leadership Excellence
The value of diversity and how you should promote it
Six tips for giving and receiving feedback
How to have better conversations at networking gigs
21st Century Leadership in a VUCA World - a World of Volatility, Uncertainty and Ambiguity
Making business reports user friendly
Digital Decoded: Rethinking Your Digital Marketing Roadmap
Job Alerts
Advertise with ICON
ICON committee members
ICONic Book Club
Learning and development
ICON Badging
ICON Mentoring
Conferences
ICON APAC Conference 2024
Program - East Coast
Program - Perth
Session Information
Speakers
Speakers - Perth
Past Conferences
ICON APAC 30th Anniversary 2023 Conference
ICON CX: Brisbane Forum 2019
ICON Brisbane Forum 2019: Mastering CX
ICON 2019 Asia Conference
ICON 2019 Melbourne Forum
ICON 2018 ANZ conference
ICON Melbourne Forum 2018
ICON Asia Conference 2018
Speakers
2017 ANZ conference
2017 Asia conference
2017 Melbourne Forum
2016 APSMA Australia & New Zealand Conference
2016 Asia Conference
2015 Annual Conference
2015 Asia Conference
2014 Annual Conference
2014 Asia Conference
Corporate Partnerships
Contact Us
LinkedIn Icon
LinkedIn
FB Icon
Twitter Icon
Twitter
Home
APSMA VIC - Digital Series Social Media Marketing: Maximise your digital ROI and utilise sophisticated digital selling with sponsored social media activity.
Back
APSMA VIC - Digital Series Social Media Marketing: Maximise your digital ROI and utilise sophisticated digital selling with sponsored social media activity.
When
26 August 2015
07:30 - 08:45
Location
PWC – 19/2 Southbank Boulevard, Southbank VIC 3006
Registration
Member Registration – $66.00
Non-Member Registration – $99.00
Registration is closed
Company use of social media channels and digital activity is becoming increasingly reliant on sponsored and 'paid for' activity to achieve not just maximum exposure, but exposure to the 'right' market. Getting your firm's brand and message out to the right audience relies on your strategic use of organic traffic and sponsored stories. As marketers we are always under pressure to prove ROI, and with the help of new social media platforms, the data needed is more available and accurate than ever before.
Join us at this APSMA Victoria Digital session to learn how strategic use of sponsored social media activity can dramatically improve the effectiveness of your digital campaigns, and exposure to your target audience. You will also learn how social media platforms can provide you with clear reporting and analytics that will help you to demonstrate the success and ROI of your campaigns.
About our presenter:
James Neal, Digital Media Strategist, iSentia Two Social
Two Social, a social media agency, is passionate about helping clients reach their business objectives through social media. Two Social provides digital content marketing solutions and outsourced yet onsite social community management for brands the likes of PwC and GSK.
Since crossing from News Digital Media in 2011, James has become a resident specialist in social media measurement and monitoring at iSentia. Consulting across iSentia’s client base of Australia’s most iconic businesses and house hold brands; from our nation’s largest sporting codes to mining company’s and everything in between, James helps clients develop and execute bespoke social media strategies.
Date:
26 August 2015
Time:
07:30am to 08:45am
Location:
PWC – 19/2 Southbank Boulevard, Southbank VIC 3006
Pricing:
Members - $66
Non-members - $99
Powered by
Wild Apricot
Membership Software