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  • APSMA VIC - Digital Series Social Media Marketing: Maximise your digital ROI and utilise sophisticated digital selling with sponsored social media activity.

APSMA VIC - Digital Series Social Media Marketing: Maximise your digital ROI and utilise sophisticated digital selling with sponsored social media activity.

  • 26 August 2015
  • 7:30 AM - 8:45 AM
  • PWC – 19/2 Southbank Boulevard, Southbank VIC 3006

Registration


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Company use of social media channels and digital activity is becoming increasingly reliant on sponsored and 'paid for' activity to achieve not just maximum exposure, but exposure to the 'right' market. Getting your firm's brand and message out to the right audience relies on your strategic use of organic traffic and sponsored stories. As marketers we are always under pressure to prove ROI, and with the help of new social media platforms, the data needed is more available and accurate than ever before.   
  
Join us at this APSMA Victoria Digital session to learn how strategic use of sponsored social media activity can dramatically improve the effectiveness of your digital campaigns, and exposure to your target audience. You will also learn how social media platforms can provide you with clear reporting and analytics that will help you to demonstrate the success and ROI of your campaigns.

About our presenter:
James Neal, Digital Media Strategist, iSentia Two Social

Two Social, a social media agency, is passionate about helping clients reach their business objectives through social media. Two Social provides digital content marketing solutions and outsourced yet onsite social community management for brands the likes of PwC and GSK. 

Since crossing from News Digital Media in 2011, James has become a resident specialist in social media measurement and monitoring at iSentia. Consulting across iSentia’s client base of Australia’s most iconic businesses and house hold brands; from our nation’s largest sporting codes to mining company’s and everything in between, James helps clients develop and execute bespoke social media strategies.



Date: 26 August 2015
Time: 07:30am to 08:45am
Location: PWC – 19/2 Southbank Boulevard, Southbank VIC 3006
Pricing:  Members - $66
Non-members - $99

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