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APSMA Vic: Implementation of Client Feedback Methods - Best Practice Client Feedback

  • 30 September 2015
  • 12:30 - 14:00
  • Corrs Chambers Westarth, Level 25, 567 Collins Street, Melbourne


Registration is closed

In response to overwhelming positive feedback following our recent panel discussion on client feedback, we are now pleased to follow up with a two-part seminar series on the implementation of client feedback methods, each focussing on a specific area of obtaining feedback.

Session 1 – Best practice client feedback

This session will provide practical guidance on the best practice approach to client feedback, with a focus on obtaining feedback in person. Some of the topics which will be covered include;

  • Objectives and set up – the key elements of a successful programme, achieving buy-in and practical steps to implementing a programme.
  • Interviewing methods – Tips for running the client feedback session, topics to cover (and avoid!) and selecting participants.
  • Following up – Communicating results internally, managing negative feedback and following up with the client.

This seminar will be presented by Dale Bryce, Director of Customer Strategy and Engagement at Entura, and President of APSMA.


Dale Bryce, Director Customer Strategy & Market Development, Entura

As a services marketer with more than 20 years international experience, Dale provides a comprehensive and authoritative view of client expectations and behaviours and how best to maximise client retention, acquisition and profitability. 

Dale is a member of the executive team at specialist power & water consulting firm Entura, with responsibility for integrating strategy, sales and marketing. In leading a national sales team, Dale himself choreographs major pursuits and bids, engages with clients and acts as their voice within the business. In his career Dale has established a number of independent Client Insights programmes designed to improve organisational client focus and drive action planning for client, practice, project and bid teams.

Dale is also the current President of APSMA.

Who should attend? 

Mid to senior level marketing and business development professionals, Managing Partners, and other strategic client focussed professionals.  

Event Details:

Session 1 - Best practice client feedback

Date : Wednesday, 30 September 2015
Time: 12:15pm registration for 12:30pm – 2:00pm
Location: Corrs Chambers Westgarth, Level 25, 567 Collins Street, Melbourne
Cost: APSMA Members $66 | Non-members $99

We wish to thank Corrs Chambers Westgarth for hosting this session.

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