'Value proposition' – many firms have one but often for professional services marketers it’s a struggle to articulate a firm’s value proposition to clients and use it to differentiate from competitors.
Join us at our next session where Stefan Grafe from Mext Consulting will take you through what a value proposition is, why it's important in professional services and how it aligns with overall strategy. He’ll also share a simple process to start identifying a true value proposition and give insight into some of the challenges firms face and why.
Stefan has advised many global clients including King & Wood Mallesons, HSBC, Deutsche Bank, Nokia, and Heineken on increasing business performance through their brand, value proposition, innovation and customer experience. Having studied design and fine arts in Germany and France, he worked for a number of leading global agencies before starting Mext Consulting eleven years ago. With offices in Australia and South East Asia, Mext and its Asia business, Duxton, help clients to grow - and do that with vision, precision and certainty.
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