At an estimated three billion search queries a day, online search engines both dominate and enhance our business and personal lives.
This session will highlight the area of Search Engine Optimisation (referred to as SEO), and provide foundational knowledge on SEO benefits to attract, retain and convert online business.
Ideal for marketers, business development and professional services firm specialists required to develop lead strategies and brand growth. No previous knowledge of SEO is required, this will be a stripped back to basics session where you will gain actionable insights and strategies to help improve your firms performance in the areas of:
- Increased website traffic
- Marketing Cost Effectiveness
- Optimal Site Usability
- Increased Brand Awareness
About our presenters:
Kyle Ross, Account Manager, TRP Agency
Kyle worked as a senior digital lead for ninemsn (joint venture between Microsoft & Nine Entertainment). In that time he worked directly with media agencies on behalf of their clients to target online audiences, build brand equity and economic value from online traffic. He now resides as a senior account manager at TRP Agency, directing brand activity for his clients in areas from energy, automotive, consumer goods and professional services.
Ben Shapira, Digital Strategist & Creative, TRP Agency
Ben brings 20 years of international agency experience to TRP Agency including most recently as Head of Digital at Clemenger BBDO Melbourne. During his career, Ben has worked with a variety of national and international companies, creating and directing digital strategies to address key business challenges in the areas of infrastructure, marketing, logistics and conversion optimisation. Now working as a senior digital strategist and creative at TRP, Ben directs activities for clients across a variety of industries including FMCG, automotive, pharmaceutical, real-estate and professional services.
TRP Agency
A full-service advertising & communications agency based in Melbourne. They provide expert brand building services for B2B, consumer goods and premium categories.
| Date: |
Thursday 12 November, 2015 |
| Time: |
12.15pm registration for 12.30pm commencement, concluding at 2pm
(a light lunch will be provided)
|
| Location: |
DLA Piper, Level 21, 140 William Street, Melbourne |
| Cost: |
Members $66.00
Non-members $99.00
Multiple registrations available |
APSMA thanks event sponsor:
