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  • APSMA NZ: How can you help the leaders of your firm to get in front of the key decision makers in your target clients? Learn how to make it happen

APSMA NZ: How can you help the leaders of your firm to get in front of the key decision makers in your target clients? Learn how to make it happen

  • 01 April 2016
  • 07:45 - 09:30 (NZDT)
  • Russell McVeagh, Vero Centre, 48 Shortland Street, Auckland


  • For members of the Association of Proposal Management Professionals Australia and New Zealand (APMP ANZ) chapter

Registration is closed

In an ever-changing business landscape, a common issue faced by many Professional Services leaders around the world is an inability to get meetings with the right decision makers – the economic buyers at client and prospective client firms.

Join us for this 1.5 hour session with Keith Dugdale, as we run through a proven technique that will enable you to help your internal clients (fee-earners) to not just get these important meetings but have their client/target looking forward to meeting them. In this session you’ll learn:

  1. More about the changing competitive landscape in professional services and why it is crucial that your firm builds relationships with senior decision makers.
  2. How to discover what is really of value to senior decision makers.
  3. How to help your internal clients to write engaging emails/make engaging phone calls that make senior decision makers want to meet with them.

At the end of the session participants will come away with a  simple tool they can implement with their fee-earners right now to help accelerate their business growth.

Who should attend?

Mid to senior level marketing and business development professionals as well as principals and directors who have an interest in the topic. 

About the facilitator:

Keith is a successful author, business coach and international speaker on client relationships and building trust in business. He is the co-author of the best-selling “Smarter Selling: How to grow sales by building trusted relationships”, and is the co-developer of the ENGAGE training program which has been delivered to more than 10,000 people worldwide, directly resulting in hundreds of millions of dollars in sales.

For more than 30 years, Keith’s career focus has been on relationships between people in business, primarily in a sales environment. This has led him to a career with positions varying from head of training and development for PwC China to a business development and sales coach in Australia. Having learned the consulting ropes whilst at PwC, Keith set up his own consulting business in 2004 running sales training and coaching, and now works closely professional services and business-to-business organisations all over the world, helping them to improve the trust they have in their relationships both internally and externally. 

Auckland Event details:

Date: Friday, 1 April 2016
Time: 7:45 am for an 8:00am start. Finishes at 9:30am
A light breakfast will be provided
Location: Russell McVeagh, Level 30, Vero Building,
48 Shortland Street, Auckland 
Cost:  Members:  NZ $32.00 | AU$ 30.00
Non-members:  NZ$64.00  | AU$60

APSMA thanks event sponsor:

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