In an increasingly crowded and competitive marketplace, clients are raising the bar of expectancy for professional services firms. They are wanting more from their advisors, not only in terms of additional value adds, but through the delivery of highly tailored practical advice for them and their business.
This session will practically examine what role business developers and marketers can play in helping firms step up to the plate and differentiate their offering to clients. Not only by being more of an advisor to the firm and moving away from partner-led marketing, but by creating tailored client solutions that can be positioned to a market of one.
This can only be achieved with real focus, deep knowledge and, most importantly, a shift in thinking.
About the presenter:
Neil Bird is Senior Business Development Manager at Baker & McKenzie, with fifteen years business development, client management and marketing experience within professional services under his belt.
Neil has also spent eight years with Grant Thornton International and before Baker & McKenzie was part of Brownfox Consultancy where he delivered client-centric marketing and revenue generating advice to a wide range of legal, accountancy and commercial property firms globally.
Who should attend:
Anyone wanting to understand the shifting dynamic in approach to account management, thought leadership and innovative ways to become more of an advisor to your key stakeholders.
Thursday, 5 May 2016
12:30 to 14:00
Registration and lunch at 12:30, presentation commencing at 13:00
Baker & McKenzie, 8 Marina Boulevard, #05-01, Marina Bay Financial Centre Tower 1, 018981
Non-Members: SG$80 | AU$80
APSMA thanks event sponsor: