APSMA WA: How to Manage the Modern Media Landscape

We have the pleasure of inviting you to our upcoming APSMA event discussing "How to Manage the Modern Media Landscape".

Unless you’ve been living under a rock, you’ll have noticed our media landscape has undergone a significant transformation in recent years. Media organisations now operate across multiple platforms including social media channels to publish, promote and source stories. They use audio, video and animated infographics to support features and they actively encourage the submission of news tips, photographs and leads from the general public. 

During this interactive session, media specialists Ruth Callaghan and Jorden Teo from Cannings Purple will provide insights into our modern media landscape, including what constitutes a newsworthy story and how to increase your chances of receiving coverage.

Other topics covered include:

• Print, radio, television, online and social – understanding the way our clients now consume media
  
• Understanding how B2B or Trade Media operates
  
• Engaging with media – understanding requirements and building mutually beneficial relationships
  
• The all-important leveraging of media coverage
  
• Tips for managing a media crisis
  
• Media training for company spokespeople and senior executives
  

Plus case studies and the opportunity for Q & A.

The presenters:

Ruth Callaghan is a media strategist, journalist and public relations practitioner based in Perth, Western Australia. An award-winning writer and accomplished strategic thinker, she has spent two decades as a working and freelance reporter with newspapers and magazines, and now uses her experience to deliver strategic communications services to WA government agencies, corporates and institutions.

Jorden Teo is a communications specialist with an extensive background and training in digital and social media. He has a thorough understanding of digital strategy and experience in managing media and PR events for national brands. As the digital and social media consultant at Cannings Purple, Jorden is responsible for the strategic planning and execution of digital and social media campaigns for clients across a variety of platforms

Event Details:

APSMA thanks event sponsors:

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