APSMA Hong Kong WeChat Workshop - Build Your Own Campaign and Engage Stakeholders

With 762 million monthly active users, WeChat is not only an app – it is a way of life. For financial institutions and professional services, WeChat is shifting from a nice-to-have to a must-have tool to engage with stakeholders.

APSMA and Ryan Communication would like to invite you to a workshop on using WeChat to develop branding campaigns and corporate identity to local stakeholders.

During the session we will discuss and workshop:

• The growth of WeChat and how the platform is used across the financial community
  
• Using WeChat to facilitate relationships and for business development
  
• The Ryan WeChat Tool Box and how to develop a WeChat campaign
  

Peggy Wu is Head of Singapore and Digital Lead of Ryan Communication, a leading strategic corporate communication firm in Asia. She has significant experience counselling executives, directors and in-house communications teams on branding and positioning, special situations, reputation repair and management and integrated content marketing. Peggy has worked with clients across industries including investment banking, asset management, private equity, real estate, universities and non-profit organizations, among others.

APSMA thanks event sponsor: