It’s estimated that more than 67% of the B2B buyer journey is now digital.
Marketing automation has been around for 15 years and has changed the way we now interact with our customers.
A B2B brand can now design lifecycle programs that trigger the right message, to the right person at the right time via the best marketing channel for that individual customer or prospect.
Data driven marketing technologies allow us to use data smarter and create more relevant marketing, which improves customer experiences and ultimately drives revenue.
The Digital Decoded Series brings our community closer to the future trends and developments affecting the B2B industry.
In our inaugural event, we are pleased to have Mark van den Haak from Oracle Marketing Cloud to discuss the latest trends in customer lifecycle marketing and marketing automation. In this session, Mark will demonstrate how to adopt these data-driven marketing strategies by using marketing automation.
Mark van den Haak is Oracle Marketing Cloud’s Sales Director for ASEAN.
Mark joined the Oracle Marketing Cloud in 2014 where he works with modern marketers to adopt data driven marketing technologies to improve acquisition, nurturing, conversion and retention marketing.
He has worked in Search Engine Marketing & Publishing before moving to Singapore in 2013 with CBS interactive to manage the B2B sales team.
He has a master’s degree in Services & Retail Marketing and has also worked in marketing in the Netherlands and Australia.
Mark is passionate about digital marketing, tennis & loves to travel. He is an Executive Committee Member of the Data Driven Marketing Association in Singapore (DMAS).
ICON thanks Digital Decoded Series global sponsor:
and event sponsor: