When marketing budgets are tightening and stakeholders are looking for more return on dollars spent, are sponsorships a good option? How do you turn a sponsorship into a partnership and what benefits should be part of the package?
At this highly anticipated panel discussion, our experienced panellists from both sides of the table will provide you with practical tips and guidance on how sponsorships and partnership can bring real value and benefits to all involved.
Topics considered include:
Kristie Fankhauser, Partner, FifthEagle – Next Generation Business Advisory; Principal Consultant - Kanvas4 Consulting
Kristie is a partner at corporate advisory firm Fifth Eagle and owner of boutique marketing consultancy, Kanvas4.
Prior to embarking on a portfolio career, she held senior marketing and business development roles with Davidson, McCullough Robertson, DibbsBarker (RIP) and the former Australian arm of NortonRose Fulbright, Deacons.
With over 20 years’ experience, Kristie has managed, developed and curated a range of sponsorship and partnership programmes covering sport, creative industries, corporate programs and awards. Through her consulting business she has also worked with theatre companies, charities and other profit for purpose organisations to help develop their corporate partnership and development strategy.
Michelle Connery, Commercial Partnerships and Development Director, Brisbane Powerhouse
Michelle is a committed partnership management professional with significant experience in marketing, business development and growth strategy.
Commencing her career in relationship management at the Edinburgh International Film Festival, Michelle has worked in a range of events, marketing and partnership management roles - locally, nationally and internationally. Her eighteen years of experience gives her the ability to recognise, develop and pursue unusual opportunities and business development strategies.
Experienced in both sides of partnership management, Michelle has a reputation for developing business relationships that are highly respected and valued by all parties involved. Michelle has managed partnership strategy for Brisbane Festival, Mission Australia, The Mater Foundation, QPAC, The Garden of Unearthly Delights, and has recently taken on the role of Commercial Partnerships and Development Director at Brisbane Powerhouse.
Nick Vincent, Marketing and Executive Management
Nick has worked with many of Australia’s great brands including McDonald’s, The Coffee Club, IGA and Eagle Boys Pizza. With foundations in consumer marketing, Nick has developed a full general management skill set and held leadership roles covering Operations, Technology, Supply Chain, Commercial and People Management.
Within these roles Nick has developed and curated different sponsorships and partnerships with corporates and not for profits always seeking to add value to the business and key stakeholders.
Now working with different organisations in a consulting capacity Nick advises them to help solve critical business issues with a focus on developing marketing strategy that closely measures and drives return on investment.
ICON thanks event sponsor: