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ICON QLD: Sponsorships and Partnerships – What’s In It For You?

  • 01 August 2018
  • 12:00 - 14:00 (AEST)
  • Boardroom, Norton Rose Fulbright Level 21, 111 Eagle Street, Brisbane


  • Members of the Association of Proposal Management Professionals (ANZ Chapter)

Registration is closed

When marketing budgets are tightening and stakeholders are looking for more return on dollars spent, are sponsorships a good option? How do you turn a sponsorship into a partnership and what benefits should be part of the package?

At this highly anticipated panel discussion, our experienced panellists from both sides of the table will provide you with practical tips and guidance on how sponsorships and partnership can bring real value and benefits to all involved.

Topics considered include:

  • How do you find sponsorship and partnership opportunities in your market?
  • How do you measure the value of an arrangement?
  • How do you sell the opportunity to your stakeholders?
  • What is the difference between a sponsorship and a partnership, and what are the benefits of both?
  • You’ve signed up but how do you use the opportunity to raise your profile?
  • How do you build relationships with your sponsor to ensure these arrangements are mutually beneficial and have longevity?


Kristie FankhauserPartner, FifthEagle – Next Generation Business Advisory; Principal Consultant - Kanvas4 Consulting

Kristie is a partner at corporate advisory firm Fifth Eagle and owner of boutique marketing consultancy, Kanvas4. 

Prior to embarking on a portfolio career, she held senior marketing and business development roles with Davidson, McCullough Robertson, DibbsBarker (RIP) and the former Australian arm of NortonRose Fulbright, Deacons.

With over 20 years’ experience, Kristie has managed, developed and curated a range of sponsorship and partnership programmes covering sport, creative industries, corporate programs and awards. Through her consulting business she has also worked with theatre companies, charities and other profit for purpose organisations to help develop their corporate partnership and development strategy.


Michelle Connery, Commercial Partnerships and Development Director, Brisbane Powerhouse

Michelle is a committed partnership management professional with significant experience in marketing, business development and growth strategy.

Commencing her career in relationship management at the Edinburgh International Film Festival, Michelle has worked in a range of events, marketing and partnership management roles - locally, nationally and internationally.  Her eighteen years of experience gives her the ability to recognise, develop and pursue unusual opportunities and business development strategies.

Experienced in both sides of partnership management, Michelle has a reputation for developing business relationships that are highly respected and valued by all parties involved.  Michelle has managed partnership strategy for Brisbane Festival, Mission Australia, The Mater Foundation, QPAC, The Garden of Unearthly Delights, and has recently taken on the role of Commercial Partnerships and Development Director at Brisbane Powerhouse.

Paula RobinsonPartner, MinterEllison Gold Coast

In 2017 Paula Robinson was named Australian Sports and Entertainment Lawyer of the Year at the Lawyers Weekly Corporate Counsel Awards and her team was named Sports and Entertainment Legal Team of the Year.  Over the last few years alone, Paula has advised on at least 85 sponsorship agreements worth close to $100 million dollars.  She is one of Australia’s most highly credentialed and regarded sponsorship advisors and has acted for both sponsors and rights holders alike. 

Paula has also been a sponsor herself with her firm MinterEllison sponsoring both the Gold Coast 2018 Commonwealth Games and the Sydney 2018 Invictus Games.  Paula is known for her ability to ‘help get the deal done’ and her commercial approach to negotiations is what sets her apart from other lawyers in the field. 

Nick VincentMarketing and Executive Management

Nick has worked with many of Australia’s great brands including McDonald’s, The Coffee Club, IGA and Eagle Boys Pizza. With foundations in consumer marketing, Nick has developed a full general management skill set and held leadership roles covering Operations, Technology, Supply Chain, Commercial and People Management. 

Within these roles Nick has developed and curated different sponsorships and partnerships with corporates and not for profits always seeking to add value to the business and key stakeholders. 

Now working with different organisations in a consulting capacity Nick advises them to help solve critical business issues with a focus on developing marketing strategy that closely measures and drives return on investment.

  Toni PalmerDevelopment Manager, Queensland Performing Arts Complex

Toni currently leads the Development team at the Queensland Performing Arts Centre. The team focuses on both corporate and philanthropic relationships to assist QPAC with the delivery of performing arts in Queensland. She has extensive experience in the startup and corporate environments, working in the media, ecommerce, consumer products, manufacturing, fashion and agricultural sectors n Australia, Europe and Asia. Toni’s business background creates successful partnerships that deliver a meaningful and commercial return on investment to partners.

Event details: 

Date: Wednesday, 1 August 2018
Time: 12:00 pm for registration and networking lunch
12:30 pm to 2:00 pm presentation
Location: Boardroom, Norton Rose Fulbright, Level 21, 111 Eagle Street, Brisbane
Price: ICON Members: $66
Non-Members: $99 

ICON thanks event sponsor:

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