ICON VIC: How to Use Client Experience and Empathy Mapping to Boost Client Insights

The voice of the client is usually sought by businesses at two main listening posts: at the end of a transaction and as part of an ongoing relationship management plan. While many businesses devote a lot of effort to their client feedback programs, they can be hard to sustain, expensive to conduct, elaborate in their execution and slow to yield results. In this session, you’ll discover alternative ways to gather meaningful insights from clients without busting your budget. In addition, you’ll find out how to use client experience mapping and empathy mapping to guide your approach.

Topics include:

• A practical five-stage client experience framework that will re-frame marketing, sales and client loyalty actions
• How to install at least six more ”listening posts” throughout a client journey
• How to move feedback to the front line of client engagement
• How to use empathy mapping to inform the questions you ask

Sue-Ella Prodonovich has more than 20 years senior level experience winning and growing business in the professional services and B2B sectors. Over that time she has helped many of the Asia Pacific’s most recognised legal and professional services firms sharpen their business development practices, attract and retain clients, and become more profitable. https://www.prodonovich.com/about-sue-ella/

ICON thanks event sponsor: