• Home
  • ICON SA: Rebranding: When is it time?

ICON SA: Rebranding: When is it time?

  • 03 September 2019
  • 16:00 - 18:00 (ACST)
  • Fuller Brand Communication, 37 Fullarton Road, Kent Town 5067


Registration is closed

How important is branding for your organization? Are you looking to rebrand? Have you rebranded recently?

ICON SA is pleased to invite you to hear from Will Fuller, Agency Director and Senior Strategist from Fuller Brand Communication who will take us on a journey of how their branding company undertook a rebrand, and how important it was for them to get it right!

We will also be joined by a sensational panel who have recently been through the rebrand process who will share their insights and best practices on how they now position themselves in the market.

A must attend event to hear from the experts in branding themselves and the strategies that some South Australian born brands have used.

**For a sneak peak into the Fuller Brand Communication rebrand click here.

Presenter Details:


Will Fuller, Agency Director and Senior Strategist, Fuller Brand Communication

After 17 years in the marketing communications industry, Will has become the go-to-guy for Fuller’s staff and clients, providing big picture ‘out of the square’ creative thinking and thought leadership. His apprenticeship was served in the family business before he moved to the UK and later to Sydney to work across the PR, communications and event management spectrum. Since his return in 2006 Will led Fuller’s evolution into the digital, advertising and video service space, making us a truly integrated 21st century agency. 

As Agency Director he personally influences every project, ensuring that our clients receive world-class service and quality. “I get the most enjoyment from creating, refining and sharpening brands, drawing on our extensive in-house communication resources to connect with audiences in a cost effective, strategic way.” 

Lucy Damin, Brand Manager, Pasture Genetics

A passionate marketer and strategic communicator, Lucy is the “keeper” of the Pasture Genetics brand. Lucy, together with her brother Tom, is the second-generation of the family business, which is one of the largest producers, marketers and suppliers of seed to Australian agriculture. 

Known for her creative spark and entrepreneurial spirit, Lucy maximises the company’s market potential through strategic campaigns and events, the creation of practical, farmer-focussed content and its distribution through print, social and digital media channels.


Carly Way, Marketing Manager, Waypoint

Carly is the Marketing Manager at Waypoint, a leading distributor of window furnishing products in SA, WA and NT. Her role is largely focused on B2B communications with retailers and manufacturers, as well as delivering brands that connect with the end user. She has recently coordinated a corporate re-brand of Waypoint, lifting the company’s market profile and future proofing the brand. This provided the ideal platform to launch a new brand of plantation shutters that has generated fast results in a competitive market.

With a media background and experience as a Strategy Planner, Carly has a particular passion for understanding consumer attitudes and behaviours, and designing emotive brands and campaigns that connect with audiences on a deeper level.


Abby Howard, General Manager, Sales and Marketing, West Beach Parks

Abby is the General Manager - Sales and Marketing at West Beach Parks, South Australia’s leading holiday, sport and adventure precinct.

A strategic marketer with a creative mind and a strong sales professional, Abby has a real passion for creating and delivering results-oriented initiatives across the business. With 20+ years in Sales and Marketing in the Tourism and Hospitality industry, Abby’s wealth of experience includes working for major hotel groups such as Rendezvous Hotels and Resorts, Stamford Hotels and TFE Hotels.

Event details:

Date: Tuesday, 3 September 2019
Time: 4:00 pm - 6:00 pm
Location:  Fuller Brand Communication, 37 Fullarton Road, Kent Town 5067

ICON members: $35
Non-members: $50

ICON thanks event sponsor:

Powered by Wild Apricot Membership Software