ICON HK: Personal branding webinar - Creating Visibility in a Transformative Age

In 2020, the world of work looks very different to what it did a decade ago. Even just a few short years ago. We’re in the midst of a significant transformation - Industry 4.0 – which is characterised by the convergence of the physical, digital and biological worlds through a range of technologies. And whilst these technologies will bring about positive effects in the form of greater productivity efficiency and improved customer experience; the flipside is that we as individuals need to keep pace with change if we’re to remain relevant.

Join us on Wednesday, 8 April 2020 for a virtual workshop to be delivered via webinar.

In this workshop, Melanie outlines why a strong personal brand is critical for success in today’s transformative age, how to influence brand perception and the steps needed to amplify your personal brand visibility for career success.

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Speaker:

Melanie is a dot-connector, integrated marketing strategist, and collaborator who combines human centred design thinking with technology to solve complex challenges facing organisations in today’s digitally disrupted landscape.

With over 20 years’ experience leading multi-disciplinary teams (both in-house and agency-side) to create brands with purpose, and communications that resonate, Melanie draws on a wealth of global marketing and diverse industry experience – from telecommunications and technology, to professional and financial services.

In 2016, Melanie founded Legato Asia to help organisations seamlessly navigate the growing complexity associated with digital transformation; clarifying purpose, defining client-centric value propositions and creating stand-out integrated communications that effectively tell the story of a brand, their product and service offerings.

Event details: