Are you writing or commissioning a copy for your brand but feeling lost? Are you frustrated by the lack of results?
Copywriting is at its core the ability to persuade just about anyone to do just about anything, combining elements from both art and science. Explore the psychology behind the decision to buy and the proven copywriting methodologies that will make you a master persuader. Join Freya Giles to learn how to push your reader’s buttons plus a few easy add-ons that will propel your reader from indecision into decisive action.
Why features fall flat but benefits boom
How to trigger action by pushing emotional buttons
Simple tips and tricks to increase conversation rates
Freya is a communications expert and founder of The Giles Agency, an Asia-based creative agency specialising in end-to-end support for marcom teams.Drawing on 20 years’ experience as a writer and business communications advisor for brands including AIA, Swire, DBS and DHL, Freya helps clients master the art and science of communication through a range of practical, hands-on courses.