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  • ICON Webinar: The Art and Science of Persuasion - The foundations of killer copywriting

ICON Webinar: The Art and Science of Persuasion - The foundations of killer copywriting

  • 20 May 2020
  • 12:00 - 13:00
  • *Times stated are in Australian Eastern Standard time. Webinar login details will be emailed to registrants.


Registration is closed

Are you writing or commissioning a copy for your brand but feeling lost? Are you frustrated by the lack of results?

Copywriting is at its core the ability to persuade just about anyone to do just about anything, combining elements from both art and science. Explore the psychology behind the decision to buy and the proven copywriting methodologies that will make you a master persuader. Join Freya Giles to learn how to push your reader’s buttons plus a few easy add-ons that will propel your reader from indecision into decisive action. 

Key takeaways

  • Why features fall flat but benefits boom

  • How to trigger action by pushing emotional buttons

  • Simple tips and tricks to increase conversation rates

Presenter details:

Freya is a communications expert and founder of The Giles Agency, an Asia-based creative agency specialising in end-to-end support for marcom teams.
Drawing on 20 years’ experience as a writer and business communications advisor for brands including AIA, Swire, DBS and DHL, Freya helps clients master the art and science of communication through a range of practical, hands-on courses.

Event details:

Date:  Wednesday, 20 May 2020 
Time:  Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne / Brisbane - 12:00 pm - 1:00 pm
Adelaide - 11:30 am - 12:30 pm
Hong Kong / Singapore / Perth - 10:00 am - 11:00 am 
Login Details:  Webinar - login details to be sent to registrant closer to the webinar
Webinars are also recorded and sent to registrants. 
Price:  ICON Member: AUD$40
Non Member: AUD$90

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