ICON WEBINAR: Using your professional services firm's largest source of market intelligence: your website's analytics

With smaller professional services firms seeing 20,000 individual visitors a year and larger firms seeing hundreds of thousands, your website’s analytics is one of your biggest sources of insights on prospects and clients.

Learn how to distinguish valuable versus high volume activities, how to structure analytics to reveal insights for individual fee-earners, practice groups and authors and why visitors are not as anonymous as many people think. All built on the platform you already have, Google Analytics.

Join us to use analytics to gain a better understanding of opportunities and issues in the market and your practice - without needing any analytics background.

Presenter details

Charles Ashton

Magnifirm’s CEO Charles Ashton has worked on website analytics projects in small and large professional services firms, and specialises in turning abstract web data into usable insights.

He’s a fan of W.E. Deming’s famous aphorism, ‘In God we trust, all others bring data'. Magnifirm also provides Mondaq’s syndication platform in Australia and New Zealand and provides them with backend analytics and Charles regularly speaks at professional services firms.

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