• Home
  • ICON Webinar: Navigating in the Maze of the Media - Tactics for Success

ICON Webinar: Navigating in the Maze of the Media - Tactics for Success

  • 30 June 2021
  • 12:00 - 13:00
  • *Times stated are in Australian Eastern Daylight Saving time. Webinar login details will be emailed to registrants.
  • 9


Registration is closed

Have you ever wondered why your seemingly perfect media plan got you nowhere or how to make your boss understand that ‘getting in the media’ isn’t that easy? If so, this one is for you!

The media landscape is ever-changing making it more important than ever to understand how the media works, and how you can make it work for you.

Join us to sharpen your skills engaging with journalists and managing your internal stakeholders.

Marketing, Strategy & Client Experience Specialist, Vivienne Corcoran, will host a panel discussion between:

  • Australian Financial Review journalist, Hannah Wootton
  • King & Wood Mallesons Corporate Affairs Manager and ex-ABC correspondent, James Bennett
  • EY Associate Director - Brand, Marketing and Communications, Melanie Kent.

At the end of the session you will understand how to:

  • Increase your chances of getting your story covered: pitching, angles, quotes, soundbites, newsjacking and more
  • Work with ‘journos’: what makes them tick, their deadlines and how to build mutually beneficial relationships
  • Coach your colleagues or boss: working with leadership, giving feedback, managing expectations and dealing with bad coverage

Who should attend:

This session is suitable for marketing communications professionals who manage their organisations’ media presence as part of their role. You will have a few years’ experience but would like to understand what constitutes best practice, get your questions answered and get better results.

You will have an opportunity to ask questions to our experts. If you would like to submit a question in advance, please send it to our team and we will make sure it is answered.


Hannah Wootton
Journalist - Australian Financial Review

Hannah Wootton reports on professional services, legal affairs and national news at the Australian Financial Review out of the newspaper's Melbourne bureau. She previously worked at trade publications and as a freelancer, largely covering financial services and the law.

James Bennett
Corporate Affairs Manager -  King & Wood Mallesons

James Bennett is Corporate Affairs Manager at top-tier law firm King & Wood Mallesons, which he joined after a 13-year reporting career with the ABC.

James’ major stories as a field reporter included the Black Saturday bushfires and several years covering his passion at the Tour de France. After a stint in the Parliamentary Press Gallery he was posted to Delhi as the ABC’s South Asia Correspondent, during which he covered the Rohingya Refugee crisis. His focus as a communications professional is storytelling enablement – helping people and organisations recognise their relevance to public debate and important conversations

Melanie Kent
Associate Director Brand, Marketing & Communications - Ernst & Young

Melanie Kent’s career in marketing communications has spanned 30 years, primarily in professional services but also across government, corporate, and agencies. Currently Associate Director of External Communications for Oceania at EY, Melanie has significant expertise in leveraging media as part of a broader marketing strategy.

For the last three years, Melanie has specialised in media management at ‘Big Four’ professional services firms where she firmly believes that the importance and commercial effectiveness of media engagement is badly underestimated.

Vivienne Corcoran
Marketing, strategy & Client Experience Specialist

Vivienne Corcoran is an experienced professional services strategist, mentor, facilitator and marketer who has held cross-sectoral executive marketing and business development roles.

Her roles as a marketer and advisor have always capitalised on, and added to her ability, to provide keen, honest and practical insights into issues and problems from an external perspective. An experienced company director, she currently sits on the boards of the Victorian Opera and ICON APAC.

Event Details:

Wednesday, 30 June 2021

Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne/ Brisbane - 12:00 pm - 1:00 pm
Adelaide - 12:30 pm - 1:30 pm
Hong Kong / Singapore / Perth - 10:00 am - 11:00 am

Free to ICON members

AUD90 for non members

Webinar login details will be sent to the registrant upon registration. Webinars are also recorded and loaded onto the members section of our website for future viewing.

This event qualifies toward an ICON badge.

Powered by Wild Apricot Membership Software