As a marketer or salesperson in the professional services space in 2021, you may find that attracting and engaging your prospects has become increasingly difficult. B2B buyers now have more information than they need at their fingertips to research and select providers, perhaps more than they need. Throw in the fact that 3rd party cookies are going to cease soon; privacy compliance means that CRMs and marketing automation platforms are forbidding the use of purchased lists; and Covid has meant that it’s harder to track people down via an office landline, as well as because they’re working their own hours now too. The rule book has been torn up.
Generating demand for your product/service now means you must meet your audience where they are, with the right message, at a time that suits them, and almost entirely digitally. One way to do this is via content marketing. But jumping on the “creating content for content’s sake” bandwagon doesn’t help cut through the noise and build trust.
Learn what good looks like to acquire customers in our digital landscape today. In this session, our speaker Vinnie Romano will help you stop, take stock and get all of your foundational elements firing on all cylinders in order to achieve:
- Higher cut-through in the market
- Sales enablement resulting in better quality conversations, in volume
- Solid ROI
Through frameworks and case studies, Vinnie will share some practical things you can do right now, through the lens of long-term thinking, so you can start/continue to make an impact on the business you’re working in.
Whether you’re a nine to fiver, doer or MacGyver, or a half shirt, half pyjama jiver - Vinnie aims to help you with where you’re at on your journey to acquiring new business in the B2B space.
Come join us!
Vinnie Romano is a 15-year veteran of the advertising industry and now Founder of Dough - a sales and marketing consultancy assisting B2B focused organisations with their digital and automated communications at every step of the buyer’s journey.
He is an official partner with Adobe and HubSpot, producing and hosting webinars for thought leadership, and conducting primary research to ensure he not only continues to learn and apply these learnings for himself, but also for the people he works with. He is a university lecturer in marketing at Macquarie University and a startup mentor with Stone & Chalk, UTS StartUps and River City Labs, as well as an ex-LinkedIn content marketing partner.
Connect with him on LinkedIn.
Wednesday, 13 October 2021
Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne - 12:00 pm - 1:00 pm
Adelaide - 11:30 am - 12:30 pm
Brisbane - 11:00 am - 12:00 pm
Hong Kong / Singapore / Perth - 9:00 am - 10:00 am
Free to ICON members
AUD90 for non members
Webinar login details will be sent to the registrant upon registration.
This event qualifies toward an ICON badge.