The erosion of traditional media means it’s more challenging than ever for a business to cut through to newsrooms and get their message out. Even when they do, the newsrooms put their own take on it.
Earned media is hard and it’s not always easy to understand. The good news is that it’s no longer the only way – and it might not even be the best way.
People increasingly trust business more than media and they are coming to the source for knowledge and thought leadership. That is why it’s never been more important to own your content and sell your expertise.
This session will look at:
Presenter Details:
Chris Leitch
Chris puts his writing skills and knowledge of the media landscape to work with the Corporate Affairs team at leading communications agency Cannings Purple.
A journalist and news producer in Perth for 15 years, Chris now applies his skills to crafting communications, thought leadership and strategies for clients in sectors as diverse as business advisory, technology, property and hydrogen.
Event Details:
Thursday, 30 June 2022 Auckland - 2:00 pm - 3:00 pm Sydney / Melbourne - 12:00 pm - 1:00 pm Adelaide - 11:30 am - 12:30 pm Brisbane - 12:00 pm - 1:00 pm Hong Kong / Singapore / Perth - 10:00 am - 11:00 am
Free to ICON members AUD 90 for non members Webinar login details will be sent to the registrant upon registration. This event qualifies toward an ICON badge
Free to ICON members AUD 90 for non members Webinar login details will be sent to the registrant upon registration.
This event qualifies toward an ICON badge