While digital transformation is nothing new, our current time has forced many of us to speed up adoption in ways we could have never anticipated. But rather than fear the change, or struggle to adapt, join us as we deep dive into the Grant Thornton’s digital transformation journey with its CMO Fraser McNaughton. When done right, digital transformation actually enables us to not only drive growth and innovation but accelerate our success.
Key takeaways include:
*How to build a marketing & business development muscle for pipeline management
*How to transforming your martech stack to enable innovation and revenue growth.
*Managing change and building a process to support your technology adoption
Attend to gain actionable insights and get inspired to embark on YOUR digital transformation journey to drive growth now!
Fraser McNaughton, Chief Marketing Officer at Grant Thornton and ICON President
Fraser McNaughton is the Chief Marketing Officer at Grant Thornton Australia. Based in Sydney he leads a national team of highly experienced and enthusiastic marketing, sales, and communications professionals, together, responsible for defining and delivering Grant Thornton’s go to market vision, strategy and objectives.
Fraser is an experienced and intuitive marketing and sales professional who, as a member of Grant Thornton’s executive team, has a particular passion for improving client interactions as a driver of better client experiences and the foundation to brand loyalty and sustainable revenue growth. He has over 25 years experience and a proven record of achievement in the professional services, financial markets, insurance and digital media industries.
Tim Johnston, Senior Marketing Director, ON24
Tim Johnston is the Senior Marketing Director for ON24. He is responsible for demand generation across Asia Pacific and Japan. Johnston’s career as a marketer has spanned finance, technology, and lifestyle industries. He has brought his marketing expertise to leading brands like Adobe, Westpac, Michelle Bridges 12-Week Body Transformation, and now ON24, a platform that has been a force behind the 'always-on' marketing economy.
Thursday, 7 September 2023
Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne/ Brisbane - 12:00 pm - 1:00 pm
Adelaide - 11:30 am - 12:30 pm
Hong Kong / Singapore / Perth - 10:00 am - 11:00 am
Free for Members
AUD 90 for non members
This webinar will be hosted on the ON24 platform.
By supplying your contact information, you authorise ON24 to contact you. You will have the option to opt-out of future communications.