Knowing how to write effective communications is an important skill in any role. In this session, you’ll learn how to write clear, concise messages using plain English, enhancing your effectiveness in your job. We’ll also cover techniques for crafting compelling emails, thought leadership pieces, pitches, and more.
During this session, facilitator Grant Butler will help you understand the impact of generative AI on corporate communications and what you need to know to stay ahead in any profession. By the end of this webinar, you will acquire essential communication skills that will set you apart and help you succeed throughout your career.
Presenters:
Grant Butler
Founder, Editor Group
Grant is one of Australia’s leading corporate writers and editors. He’s the founder of the business writing firm Editor Group, a former journalist with The Australian Financial Review and the author of Think Write Grow (Wiley), a book about writing thought leadership material and using it to grow professional firms and other businesses. He’s also a long-time ICON member who previously created and edited a regular magazine (PSF Journal) for our members. Grant spends most of his days crafting blogs, reports, social posts, speeches, media releases, corporate narratives and more for CEOs, marketing teams and others at the world’s leading professional firms, tech companies, financial services groups and a range of government agencies. So, he understands just how challenging content can be!
Madhu Mirpuri
Head of Communications, Clifford Chance Asia Pacific
Madhu Mirpuri is the Head of Communications at Clifford Chance Asia Pacific, based in Hong Kong. With over 20 years of experience in PR and marketing, both in-house and at an agency, Madhu has extensive expertise in conceptualising and executing strategic communications plans. She leverages a diverse array of channels, including social media, events, video, public relations, and internal platforms, to achieve success. Her innovative approach and leadership have been instrumental in enhancing brand visibility and engagement across the Asia Pacific region. Madhu is known for her adeptness in navigating complex communications landscapes and delivering impactful results that align with organisational goals.
Event Details:
Date: 12 March 2024
Single Event Price:
Members: AUD80; Non-Members: AUD120
Times:
12:00 pm - 1:00 pm: Sydney, Melbourne
11:00 am - 12:00 pm: Brisbane
11:30 am - 12:30 pm: Adelaide
2:00 pm - 3:00 pm: New Zealand
9:00 am - 10:00 am: Perth, Hong Kong, Singapore
ICON Next Step proudly sponsored by:
