In this session, young BD and marketing professionals in the professional services sector will learn how to establish a strong personal brand both online and offline.
The webinar will cover key strategies for creating a compelling LinkedIn profile, sharing relevant industry content, and actively engaging with professional groups. In addition, participants will explore how to maximise their presence at conference and networking events, building meaningful connections to elevate their brand and visibility within the sector.
Attendees will leave with practical tools to enhance their professional reputation and expand their influence.
Presenter Details:
James Fielding
Founder & Partner, Ummbrella: The Growth Agency
James was recognised as ‘One to Watch in Sales Enablement’ in 2023. He’s known for bringing sales and marketing together – which is enabled through improvements to talent, processes, resources, and insights. He’s established a global proposals team (Linklaters), led a pioneering rebrand (King & Wood Mallesons), reshaped sales culture (Grant Thornton), led growth strategy (Findex), and much more.
Alistair Marshall
Motivational Speaker/Director, Professional Services BD
With over 30 years of experience, Alistair has guided leading law firms, accountancy practices, engineering firms, banks, and major corporations in attracting clients and driving profitable growth. Known for his lively, engaging presentations, he shares practical, actionable strategies that audiences can immediately apply.
Alistair’s hands-on, jargon-free approach encourages real progress. He specializes in creating effective, cost-efficient solutions for clients ranging from boutique practices to global firms, consistently achieving double-digit growth in client acquisition.
His book, Grow Your Professional Services Practice – The Practical Guide to BD, has become an Amazon #1 Best Seller.
Tina Coombes
Global Client Experience Transformation Champion | Business Development Expert, GHD
Tina Coombes is a dedicated professional, passionate about enhancing the client experience and fostering a client-centric culture. As the Global Client Experience Transformation Champion at GHD, Tina thrives on leading transformational activities that empower teams to embrace a mindset of client-centricity. She excels in bridging the gap between clients and delivery teams, ensuring client needs are met with precision. Her key areas of involvement include Client Experience Transformation, Voice of the Client, Key Client Programme, and Intentional Experiences.
With a Bachelor’s (Hons) in Engineering Geology from Exeter University (Camborne School of Mines), Tina has a solid foundation in the engineering sector. Her diverse career includes roles as an exploration geologist in the Andes, a geotechnical engineer in the Water sector, an equity research associate at Citigroup, and years of business development within New Zealand. This varied experience has equipped her with a unique perspective and a comprehensive skill set that she brings to every project.
Tina is proof that we can be anything we want to be. By putting our minds to it and adopting a growth mindset, we can succeed.
Event Details:
Date: 31 March 2025
Single Event Price:
Members: AUD80; Non-Members: AUD120
Times:
12:00 pm - 1:00 pm: Sydney, Melbourne
11:00 am - 12:00 pm: Brisbane
11:30 am - 12:30 pm: Adelaide
2:00 pm - 3:00 pm: New Zealand
9:00 am - 10:00 am: Perth, Hong Kong, Singapore
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