Influencing Outcomes. Driving Growth. Proving Your Impact.
Get ready for a full day of insights, strategy and sharp thinking at ICON Conference 2025 - designed for business development, marketing and communications professionals working in professional services. We’ll tackle the big themes shaping our work right now: AI in action, client expectations, pricing strategy, key account growth, and how to actually prove ROI. Expect candid conversations, practical takeaways, and voices from across the sector who are leading from the front.
Agenda
8:30 AM – 9:00 AM | Connection Time
Doors open. Coffee flows. Conversations start.
9:00 AM – 9:15 AM | Opening Remarks
Welcome from the ICON President.
9:15 AM – 10:15 AM | Keynote: Finding Focus in a Shifting Market
Strategic insight on adapting to volatility and leading through uncertainty.
10:15 AM – 10:45 AM | Tea. Talk. Tactics.
Morning tea and networking.
10:45 AM – 11:45 AM | Session 1: Beyond the Buzz – AI That Actually Works
Case studies and best practice for AI in BDMC.
11:45 AM – 12:30 PM | Session 2: Client Influence – Turning Relationships into Results
Practical frameworks and tips for key account growth.
12:30 PM – 1:30 PM | Bites & Banter Break
Lunch and casual networking.
1:30 PM – 2:15 PM | Session 3: Pass the Mic – Real Stories. Real Wins. Real Misses.
Interactive breakout discussion – peer-led stories and learnings.
2:15 PM – 3:00 PM | Session 4: Making Innovation Real – Culture That Drives Change
Building cultures that support innovation and collaboration.
3:00 PM – 3:30 PM | Refresh & Recharge
Afternoon tea.
3:30 PM – 4:15 PM | Session 5: Pricing for Impact
Balancing value and profitability in pricing strategies.
4:15 PM – 5:00 PM | Session 6: Evidence of Influence – Making BDMC Results Impossible to Ignore
Proving impact with data, dashboards and internal influence.
5:00 PM – 5:15 PM
Closing Remarks
Wrap-up and takeaways from the ICON President.
5:30 PM – 7:30 PM | Unwind. Connect. No Slides Required.
Networking drinks and canapés at Verandah Bar.
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