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• ICON NZ: Leading Situationally with SLII®

  • When
    16 September 2025
  •  
    07:45 - 09:00
  • Location
    BECA, 124 Halsey Street, Auckland Central, Auckland 1010

  Register

  Learn how to unlock your leadership potential in our session on SLII®.

  In the fast-paced world, adaptability is key to driving success and fostering high-performing teams. Join us for an insightful session where we will explore the principles of SLII and how they can be applied specifically to you and your teams.  

  Led by Rochelle Greer, this session will delve into how different leadership styles can be applied to meet the diverse needs of your team, stakeholders, and clients. Learn the importance of assessing situations and adapting your approach, empowering colleagues and team members to engage and excel on goals and tasks.

  Whether you're leading a creative marketing campaign or navigating complex business negotiations, understanding situational leadership will equip you with tools to help build meaningful connections with colleagues, inspire collaboration, enhance communication and enable goal achievement.

  Our Speaker:

  Rochelle Greer
  Rochelle is an experienced OD and L&D coach with proven design, facilitation, change, and coaching experience. She is passionate about empowering individuals and teams to unlock their potential through self-awareness and co-create effective people management and leadership approaches.

  Event Details:

  Date:  16 September 2025

  Time:  7:45 am to 9:00 am

  Venue:  BECA, 124 Halsey Street, Auckland Central, Auckland 1010

  Price: Free to Members | Non-members $90

  Show details
• ICON Conference 2025: BDMC ReWired Adelaide

  • When
    16 September 2025
  •  
    12:15 - 19:30
  • Location
    BDO, Level 7/420 King William St, Adelaide SA 5000

  Register

  
  

  Influencing Outcomes. Driving Growth. Proving Your Impact.

  Get ready for a full day of insights, strategy and sharp thinking at ICON Conference 2025 - designed for business development, marketing and communications professionals working in professional services. We’ll tackle the big themes shaping our work right now: AI in action, client expectations, pricing strategy, key account growth, and how to actually prove ROI. Expect candid conversations, practical takeaways, and voices from across the sector who are leading from the front.

  Agenda

  12:15 PM – 1:15 PM | Connection Time

  Doors open. Lunch and the start of new friendships. 

  1:15 PM – 1:30 PM | Opening Remarks

  Welcome from the ICON President.

  1:30 PM – 2:15 PM | Session 1: Beyond the Buzz: AI that actually works

  2:15 PM – 3:00 PM | Session 2: Client Influence: Turning relationships into results

  3:00 PM – 3:30 PM | Refresh & Recharge

  Afternoon tea.

  3:30 PM – 4:15 PM | Session 3: Pricing for Impact: Balancing value and commercial success

  4:15 PM – 5:00 PM | Session 4: Evidence of Influence: Making BDMC results impossible to ignore

  5:00 PM – 5:15 PM

  Closing Remarks

  Wrap-up and takeaways from the ICON President.

  5:30 PM – 7:30 PM | Unwind. Connect. No Slides Required.

  Networking drinks and canapés at Prohibition. 

  

  ICON thanks event sponsor:

  
  

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• ICON Conference 2025: BDMC ReWired Perth

  • When
    18 September 2025
  •  
    12:15 - 19:30
  • Location
    HWLE, Level 20, 240 St Georges Terrace, Perth WA 6000
  • Spaces left
    19

  Register

  
  

  Influencing Outcomes. Driving Growth. Proving Your Impact.

  Get ready for a day of insights, strategy and sharp thinking at ICON Conference 2025 - designed for business development, marketing and communications professionals working in professional services. We’ll tackle the big themes shaping our work right now: AI in action, client expectations, pricing strategy, key account growth, and how to actually prove ROI. Expect candid conversations, practical takeaways, and voices from across the sector who are leading from the front.

  Agenda

  12:15 PM – 1:15 PM | Connection Time

  Doors open. Lunch and the start of new friendships. 

  1:15 PM – 1:30 PM | Opening Remarks

  Welcome from the ICON President.

  1:30 PM – 2:15 PM | Session 1: Beyond the Buzz: AI that actually works

  2:15 PM – 3:00 PM | Session 2: Client Influence: Turning relationship into results

  3:00 PM – 3:30 PM | Refresh & Recharge

  Afternoon tea.

  3:30 PM – 4:15 PM | Session 3: Pricing for Impact: Balancing value and commercial success

  4:15 PM – 5:00 PM | Session 4: Evidence of Influence: Making BDMC results impossible to ignore

  5:00 PM – 5:15 PM

  Closing Remarks

  Wrap-up and takeaways from the ICON President.

  5:30 PM – 7:30 PM | Unwind. Connect. No Slides Required.

  Networking drinks and canapés at Faraday's. 

  

  ICON thanks event sponsor:

  
  

  Show details
• ICON Webinar: The Voice of the Client: Strategies for Smarter BD, Pitching and Marketing

  • When
    23 September 2025
  •  
    12:00 - 13:00
  • Location
    https://event.on24.com/wcc/r/5033427/395B305783A1DEED4BB8C227A07A9039
  • Spaces left
    48

  Register

  How can professional services firms adapt to the changing needs and expectations of their clients in today's dynamic market? What are the key challenges and opportunities that clients face and how can firms help them overcome and leverage them? How can firms build trust, value and differentiation in a competitive and uncertain environment?

  Join us for a panel discussion with senior leaders from different sectors who will share their first-hand insights into what clients need from firms right now. You will hear about their experiences of working with professional services providers, their criteria for selecting and evaluating them, and their advice for firms that want to strengthen their client relationships and deliver exceptional results.

  This session will help you to:

  • Understand the current and emerging needs and pain points of clients across different industries and markets
  • Learn how to align your services, solutions and communication with your clients' goals and priorities
  • Discover how to demonstrate your value proposition and differentiation in a crowded and commoditised market
  • Explore how to foster trust, collaboration and innovation with your clients and co-create value
  • Gain practical tips and best practices for enhancing your client service delivery and satisfaction

  Speakers:

  Kathryn Illy

  Kathryn Illy has over 20 years’ experience across the public and private sectors, including tourism, financial services, professional services, advisory and advertising.

  Kathryn’s most recent role was the General Manager of Consumer Marketing at Destination NSW, leading a large, global team across brand, digital, media, PR, business development, operations, partnerships, communications and events. Her career spans B2B and B2C marketing at PwC and Macquarie Bank, having started out in advertising and direct marketing agencies.

  Kathryn is a Non-Executive Director on the Australian Marketing Institute Board, sits on the UTS School of Communications Advisory Board, and was named one of Australia’s Top 25 CMOs and CEO Magazine’s Women of Influence in 2025. She sat on the ICON Board, holds an MBA, a Postgraduate Diploma in Management, is a Graduate of the Australian Institute of Company Directors and has completed the Strategic Negotiations Program at Harvard Business School.

  In her spare time, she is regularly invited to speak at industry events including SXSW, but as a mother of 3 teenagers, most of her time is spent as an uber driver, chef and cheerleader.

  Michael Chambers
  Executive Manager, Business & Private Banking, National Australia Bank

  Mike Chambers (he/him) is driven by a passion for delivering exceptional customer and colleague experiences and a strong commitment to giving back to the community.

  Mike’s background in banking, law, marketing and client strategy has seen him work in the UK, Asia and Australia in a range of roles, including a number of Chief of Staff roles to CEOs, Group Executives and Managing Partners.

  He is currently, the Executive Manager to the Group Executive, Business & Private Banking, the largest customer division at NAB. In his time at NAB, he has held various roles including Executive Manager for Commercial & Customer Services, managing strategy and operations for a team of ~1200, Director of Group Strategy, Head of Personal Everyday Banking Partnerships and Head of Customer Vulnerability. In these roles, Mike has driven a range of outcomes including technology delivery to improve payment experiences for customers, including protective digital measures for customers experiencing domestic & family violence.

  Prior to his time at NAB, Mike has been a small business owner and has held a range of senior client relationship and business development roles at King & Wood Mallesons in Australia and Norton Rose Fulbright in London and Singapore.

  To unwind, Mike spends his spare time in the garden and the kitchen with his young son and wife.

  Bevan Brownhill
  Head of Third Party Governance APAC, Bupa 

  Bevan is a commercial and procurement subject matter expert specialising in contract and strategic supplier management. Having worked at Deloitte for 9 years as Senior Client Director and Head of Contract and Commercial Management he recently joined Bupa as APAC Head of Third Party Governance.

  Prior to this Bevan was a senior procurement legal advisor in UK Government providing SME advice and led commercial legal negotiations and issue resolution for complex global contracts with both international governments and industry. Bevan has represented the UK Government, EU Commission and NATO in numerous international commercial negotiations.

  He is a fully accredited senior project and program manager with over 10 years experience leading delivery of strategic acquisition programs (the largest over $1bn) managing blue-chip contractors across a range of technical fields.

  In his spare time Bevan can be found playing masters football (not soccer!) year-round for Seaforth FC, walking his dog or trying to keep up with the various demands of his two teenage children.

  Event Details:

  Date: 23 September 2025

  Times: 

  12:00 pm - 1:00 pm: Sydney, Melbourne, Brisbane

  11:30 pm - 12:30 pm: Adelaide

  2:00 pm - 3:00 pm: New Zealand

  10:00 am - 11:00 pm: Perth, Hong Kong, Singapore

  Price: Free to members | Non-Members: AUD90.00

  
  

  Remember to register, as the viewing link will only work once you do.

  Show details
• Coffee Catch-ups with ICON NSW

  • When
    25 September 2025
  •  
    07:30 - 08:45
  • Location
    Caffeine Cartel, 32 Martin Place, Sydney

  Register

  Kickstarting careers over coffee

  This month’s ICON coffee catch-up is dedicated to welcoming emerging professionals.

  It’s the perfect opportunity for students and early-career marketers to start building their network in a relaxed, welcoming environment. To give you a head start, we’ve invited a few seasoned professionals from the ICON community who’ll be on hand to share insights, answer questions, and offer practical advice.

  Whether you’re just starting out or looking to grow your connections, these mornings are a chance to swap ideas, pick up real-world tips, and get to know the ICON network.

  Bring a friend or colleague. It’s an easy, low-key way to connect and see what ICON is all about.

  Event Details:

  Date:	25 September 2025
  Times:	07:30 am – 8:45 am
  Location:	Caffeine Cartel, 32 Martin Place, Sydney
  Price:	Pay for your own coffee :)

  Show details
• ICON NZ: Making CX change happen (and stick!)

  • When
    09 October 2025
  •  
    07:45 - 09:00
  • Location
    EY, 2 Takutai Square, Britomart, Auckland, 1010

  Register

  We're excited to announce a key ICON members event happening on Thursday 9th October. 

  'Making CX change happen (and stick!)' will be a 30 minute expert presentation followed by a brief interactive workshop. 

  We'll cover: 

  • the top 7 reasons CX change initiatives fail to live up to expectations
  • the 'what and how' of shaping, implementing and embedding CX change initiatives, to drive successful and sustainable behaviour change
  • what small but important steps you can take to make sure the changes needed match your organisational culture, context and capability

  Our Speaker:

  Peter Johnston

  Strategy, Leadership and Transformation Consultant

  Peter Johnston, a specialist in the behavioural science of both Customer Experience and organisational change management, will share his pragmatic experience of making lasting behavioural change happen across smaller and large professional services organisations. 

  Event Details:

  Date:	9 October 2025
  Time:	7:45 am to 9:00 am
  Location:	EY, 2 Takutai Square, Britomart, Auckland, 1010
  Price:	Members: free | Non-Members: $90.00

  Show details
• ICON Conference 2025: BDMC ReWired Brisbane

  • When
    16 October 2025
  •  
    08:30 - 19:30
  • Location
    Brisbane Marriott Hotel, 515 Queen Street, Brisbane QLD 4000

  Register

  
  

  Influencing Outcomes. Driving Growth. Proving Your Impact.

  Get ready for a full day of insights, strategy and sharp thinking at ICON Conference 2025 - designed for business development, marketing and communications professionals working in professional services. We’ll tackle the big themes shaping our work right now: AI in action, client expectations, pricing strategy, key account growth, and how to actually prove ROI. Expect candid conversations, practical takeaways, and voices from across the sector who are leading from the front.

  Agenda

  8:30 AM – 9:00 AM | Connection Time

  Doors open. Coffee flows. Conversations start.

  9:00 AM – 9:15 AM | Opening Remarks

  Welcome from the ICON President.

  9:15 AM – 10:15 AM | Keynote: Finding Focus in a Shifting Market

  Strategic insight on adapting to volatility and leading through uncertainty.

  10:15 AM – 10:45 AM | Tea. Talk. Tactics.

  Morning tea and networking.

  10:45 AM – 11:45 AM | Session 1: Beyond the Buzz – AI That Actually Works

  Case studies and best practice for AI in BDMC.

  11:45 AM – 12:30 PM | B2B CX Programs that Deliver: Driving Revenue, Retention and Growth through Client Experience

  A practical, expert-led session on building and proving the value of B2B customer experience programs.

  12:30 PM – 1:30 PM | Bites & Banter Break

  Lunch and casual networking.

  1:30 PM – 2:15 PM | Session 3: Pass the Mic – Real Stories. Real Wins. Real Misses.

  Interactive breakout discussion – peer-led stories and learnings.

  2:15 PM – 3:00 PM | Session 4: Making Innovation Real – Culture That Drives Change

  Building cultures that support innovation and collaboration.

  3:00 PM – 3:30 PM | Refresh & Recharge

  Afternoon tea.

  3:30 PM – 4:15 PM | Session 5: Pricing for Impact

  Balancing value and profitability in pricing strategies.

  4:15 PM – 5:00 PM | Session 6: Evidence of Influence – Making BDMC Results Impossible to Ignore

  Proving impact with data, dashboards and internal influence.

  5:00 PM – 5:15 PM

  Closing Remarks

  Wrap-up and takeaways from the ICON President.

  5:30 PM – 7:30 PM | Unwind. Connect. No Slides Required.

  Networking drinks and canapés at M-Deck at the Marriott. 

  
  

  Show details
• ICON Conference 2025: BDMC ReWired Melbourne

  • When
    30 October 2025
  •  
    08:30 - 19:30
  • Location
    Pitcher Partners, Level 13/664 Collins St, Docklands VIC 3008

  Register

  
  

  Influencing Outcomes. Driving Growth. Proving Your Impact.

  Get ready for a full day of insights, strategy and sharp thinking at ICON Conference 2025 - designed for business development, marketing and communications professionals working in professional services. We’ll tackle the big themes shaping our work right now: AI in action, client expectations, pricing strategy, key account growth, and how to actually prove ROI. Expect candid conversations, practical takeaways, and voices from across the sector who are leading from the front.

  Agenda

  8:30 AM – 9:00 AM | Connection Time

  Doors open. Coffee flows. Conversations start.

  9:00 AM – 9:15 AM | Opening Remarks

  Welcome from the ICON President.

  9:15 AM – 10:15 AM | Keynote: Finding Focus in a Shifting Market

  Strategic insight on adapting to volatility and leading through uncertainty.

  10:15 AM – 10:45 AM | Tea. Talk. Tactics.

  Morning tea and networking.

  10:45 AM – 11:45 AM | Session 1: Beyond the Buzz – AI That Actually Works

  Case studies and best practice for AI in BDMC.

  11:45 AM – 12:30 PM | B2B CX Programs that Deliver: Driving Revenue, Retention and Growth through Client Experience

  A practical, expert-led session on building and proving the value of B2B customer experience programs.

  12:30 PM – 1:30 PM | Bites & Banter Break

  Lunch and casual networking.

  1:30 PM – 2:15 PM | Session 3: Pass the Mic – Real Stories. Real Wins. Real Misses.

  Interactive breakout discussion – peer-led stories and learnings.

  2:15 PM – 3:00 PM | Session 4: Making Innovation Real – Culture That Drives Change

  Building cultures that support innovation and collaboration.

  3:00 PM – 3:30 PM | Refresh & Recharge

  Afternoon tea.

  3:30 PM – 4:15 PM | Session 5: Pricing for Impact

  Balancing value and profitability in pricing strategies.

  4:15 PM – 5:00 PM | Session 6: Evidence of Influence – Making BDMC Results Impossible to Ignore

  Proving impact with data, dashboards and internal influence.

  5:00 PM – 5:15 PM

  Closing Remarks

  Wrap-up and takeaways from the ICON President.

  5:30 PM – 7:30 PM | Unwind. Connect. No Slides Required.

  Networking drinks and canapés at Platform 28. 

  
  

  ICON thanks sponsor:

  
  

  Show details
• ICON Conference 2025: BDMC ReWired Sydney

  • When
    13 November 2025
  •  
    08:30 - 19:30
  • Location
    Cliftons, Level 3/10 Spring St, Sydney NSW 2000

  Register

  
  

  Influencing Outcomes. Driving Growth. Proving Your Impact.

  Get ready for a full day of insights, strategy and sharp thinking at ICON Conference 2025 - designed for business development, marketing and communications professionals working in professional services. We’ll tackle the big themes shaping our work right now: AI in action, client expectations, pricing strategy, key account growth, and how to actually prove ROI. Expect candid conversations, practical takeaways, and voices from across the sector who are leading from the front.

  Agenda

  8:30 AM – 9:00 AM | Connection Time

  Doors open. Coffee flows. Conversations start.

  9:00 AM – 9:15 AM | Opening Remarks

  Welcome from the ICON President.

  9:15 AM – 10:15 AM | Keynote: Finding Focus in a Shifting Market

  Strategic insight on adapting to volatility and leading through uncertainty.

  10:15 AM – 10:45 AM | Tea. Talk. Tactics.

  Morning tea and networking.

  10:45 AM – 11:45 AM | Session 1: Beyond the Buzz – AI That Actually Works

  Case studies and best practice for AI in BDMC.

  11:45 AM – 12:30 PM | B2B CX Programs that Deliver: Driving Revenue, Retention and Growth through Client Experience

  A practical, expert-led session on building and proving the value of B2B customer experience programs.

  12:30 PM – 1:30 PM | Bites & Banter Break

  Lunch and casual networking.

  1:30 PM – 2:15 PM | Session 3: Pass the Mic – Real Stories. Real Wins. Real Misses.

  Interactive breakout discussion – peer-led stories and learnings.

  2:15 PM – 3:00 PM | Session 4: Making Innovation Real – Culture That Drives Change

  Building cultures that support innovation and collaboration.

  3:00 PM – 3:30 PM | Refresh & Recharge

  Afternoon tea.

  3:30 PM – 4:15 PM | Session 5: Pricing for Impact

  Balancing value and profitability in pricing strategies.

  4:15 PM – 5:00 PM | Session 6: Evidence of Influence – Making BDMC Results Impossible to Ignore

  Proving impact with data, dashboards and internal influence.

  5:00 PM – 5:15 PM

  Closing Remarks

  Wrap-up and takeaways from the ICON President.

  5:30 PM – 7:30 PM | Unwind. Connect. No Slides Required.

  Networking drinks and canapés at Verandah Bar. 

  
  

  Show details
• ICON Webinar: How AI is Reshaping Marketing and BD in Professional Services

  • When
    18 November 2025
  •  
    13:00 - 14:00
  • Location
    https://event.on24.com/wcc/r/5047491/C29448A2BA7C3B87211B58F95FA93FFD
  • Spaces left
    126

  Register

  Artificial intelligence is now the driving force determining which professional services firms thrive or fall behind.

  In this one-hour webinar, we’ll show how AI is reshaping marketing and business development - from team skills and data analysis to service offerings and pricing. If you work in growth, client experience, or brand, this session will help you understand where things are heading and how to stay ahead.

  We’ll cover the key shifts: automation, advanced measurement, and hyper-personalised engagement. We’ll discuss how marketing now shapes product design, service delivery, and internal systems. We’ll examine how AI blurs boundaries between firms and tech providers, making brand differentiation about more than just visuals. Finally, we’ll tackle how to build trust, define value, and set prices in an AI-driven world.

  By the end, you’ll know where AI offers quick wins, how to organise teams and tech for impact, and what strategies will keep your firm distinctive. You’ll leave with actionable steps and the language to spark useful conversations with internal stakeholders.

  Register now to ensure your marketing and business development efforts are is not just AI-aware, but AI-powered.

  Speaker:

  Carl Bezuidenhout
  Head of Business Development, McCabes Lawyers

  Carl is an experienced business development and marketing leader with a track record of driving sustainable growth in professional services firms. Currently Head of Business Development at McCabes Lawyers and Co-Chair of the Advisory Board Centre in NSW, Carl brings deep expertise in strategy, data-led transformation, and client engagement.

  With experience in senior roles across law, accounting, and advisory firms, Carl has led major initiatives in business development, client experience, and AI-driven innovation.

  Having recently submitted his PhD doctoral thesis, exploring the influence of AI on professional services firms, this presentation draws from that research, and provides pragmatic insights as it relates to the marketing practices of firms.

  Event Details:

  Date: 18 November 2025

  Times: 

  1:00 pm - 2:00 pm: Sydney, Melbourne

  12:00 pm to 1:00 pm: Brisbane

  12:30 pm - 1:30 pm: Adelaide

  3:00 pm - 4:00 pm: New Zealand

  10:00 am - 11:00 pm: Perth, Hong Kong, Singapore

  Price:  Members: Free | Non-Members: AUD90.00.

  PM Forum Members: Activate your reciprocal membership. Once confirmed (usually within 2 business days), you’ll be able to register for ICON events.

  Remember to register, as the viewing link will only work once you do.
  

  Show details