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• ICON Next Step 2025: On Demand

  • Start
    01 March 2026
  • End
    28 February 2027
  • Location
    Online

  Register

  Designed specifically for junior marketers, ICON’s six-session Next Step program equips the next generation of B2B professionals with the practical skills needed to succeed in the professional services sector. Now available on demand as a five-session series, the program enables early-stage marketers to access the content at their own pace, complete with the accompanying handbook and learning tools.

  The Next Step program offers a comprehensive learning experience with five webinars and one in-person networking event.

  Here are some of the key highlights:

  • Comprehensive Learning Tools: Each session is accompanied by Learning & Development tools and checklists to support your growth beyond the program.
  • Access to Senior Leaders: Gain invaluable insights from senior leaders in the professional services industry.
  • Community Support: Connect with a community of peers and experienced professionals who can support you throughout your career journey.

  THE ON-DEMAND PROGRAM

  1. Session 2: Master clear messaging: revisiting key concepts in corporate communication
  2. Session 3: Unleashing your leadership potential: Crafting your unique style
  3. Session 4: How to plan & manage your career
  4. Session 5: How to build a professional online and offline presence and personal brand
  5. Session 6: What I wish I’d known

  For full session information, visit our Next Step page. 

  
  

  ICON Next Step proudly sponsored by:

  

  
  

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• ICON WA: Coffee Catch Up

  • When
    18 March 2026
  •  
    08:00 - 09:00
  • Location
    Palace Tower, 108 St George Terrace, Perth
  • Spaces left
    299

  Register

  We’re looking forward to our March ICON WA Coffee Catch-Up and another chance to reconnect with the WA community.

  As the year gets underway, there’s usually something sitting on your desk that could benefit from a bit of perspective. This month, we’re creating a little space to talk through those kinds of things.

  If you have a question you’re working through, a decision you’re weighing up, or something in BD or marketing that keeps popping up, bring it along. There’s a lot of experience in the room, and these mornings are a great way to hear how others would approach it or solve it - all in the same relaxed, informal setting.

  If you’d prefer to share something ahead of time, you’re welcome to submit a topic or question here.

  And as always, if there’s someone new in your team who would enjoy being part of the conversation, please bring them along!
  

  Event Details:

  Date: 18 March 2026 

  Time: 8:00 am – 9:00 am

  Location: Palace Tower, 108 St George Terrace, Perth

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• ICON Singapore: BDMC Leader Dinner

  • When
    19 March 2026
  •  
    18:30
  • Location
    Prego Restaurant, Raffles City, 80 Bras Basah Road, Level 1, Fairmont Singapore, Singapore 189560
  • Spaces left
    292

  Register

  This isn’t just another dinner, it’s a chance to build culture, share fresh ideas, and explore real solutions to the challenges and opportunities we face in marketing and BD, both in Singapore and across Asia Pacific and beyond. We want to bring together like-minded professionals for great conversations in a welcoming, informal setting.
  
  During dinner we will have conversation topics and prompts to keep the chat flowing, covering concepts such as the AI-centric future of business and marketing, shifts in GTM strategy as well as working across cultures, relationship management, leadership and career journeys.

  There’s no fixed cost for the evening. We’ll order a few pizzas and some shared nibbles, and everyone can simply split the bill on the night. We expect it will be around $35–$40 per person.

  Date:  19 March 2026

  Time: 6:30 pm

  Location: Prego Restaurant, Raffles City

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• Fast Track 2026: Full Program

  • Start
    22 March 2026
  • End
    30 June 2026
  • Location
    Various

  Register

  Fast Track is a seven-part development program for mid-career marketing, business development and communications professionals in professional services who are ready to operate with greater confidence, influence and impact.

  The program is designed for professionals who are confident in their role and looking to step up. Fast Track focuses on executive presence, strategic influence, leading people and navigating complex, partner-led environments. It is practical, applied and grounded in the realities of professional services firms, with clear links to growth, client outcomes and firm priorities.

  Delivered through a mix of 90-minute in-person and online sessions, each module builds on the last. The program runs from Apirl through to June, allowing participants to develop capability progressively while applying learning to live work and real challenges.

  Program structure: 

  The Fast Track program includes seven connected sessions, designed to be experienced as a complete series. The Getting to Know you session is available to full-series participants only. 

  1. Getting to Know You
  2. Leadership Fast Track: Elevate Your Presence, Influence and Impact
  3. Leadership Pathways: Avenues to Become an Influencer and Leader
  4. Relationship Management Excellence: Engaging with Diverse Stakeholders to Deliver Value
  5. Promotion Pathways: Mentoring, Training, Skills Development and Strategic Networking
  6. AI Skills to Boost Creativity and Impact
  7. What I Wish I’d Known

  Pricing for the full series:
  ICON Members, $490 | Non-Members, $690. 

  For full session information, visit our Fast Track page. 

  ICON Fast Track is proudly sponsored by:

  

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• ICON SA: Coffee Catch Up

  • When
    26 March 2026
  •  
    07:45 - 09:00
  • Location
    Exchange Lane, Marriott Adelaide, 141 King William St, Adelaide

  Register

  Fuel your morning. Grow your network.

  Welcome to ICON South Australia’s first Coffee Catch-Up of 2026 - a relaxed morning of networking, caffeine, and great company.

  Whether you joined us last year or are coming along for the first time, this is a casual and welcoming way to connect with fellow marketing and BD professionals, share ideas, and build your network.

  Bring a colleague or pass this invite on - everyone’s welcome.

  Event Details:

  Date: Thursday, 26 March 2026

  Times: 7:45 am – 9:00 am

  Location: Exchange Lane, Marriott Adelaide, 141 King William St, Adelaide

  Price: pay for your own coffee

  We’re looking forward to seeing you! 

  The ICON SA Committee

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• ICON QLD: Networking Drinks

  • When
    26 March 2026
  •  
    17:00 - 20:00
  • Location
    Naldham House, 33 Felix Street, Brisbane

  Register

  You’re invited to join us for a casual drinks and networking event as we kick off our 2026 calendar. Connect with BD, marketing, and comms professionals from across the Brisbane network, or simply reconnect with old colleagues and friends. Whatever brings you along, this is a great opportunity to strengthen your network in a city where relationships really matter.

  We look forward to seeing you you there!

  Event Details:

  Date: Thursday, 26 March 2026

  Time: From 5:00 pm  

  Location: Naldham House, 33 Felix Street, Brisbane

  Price:
  Members: $40.00
  Non‑members: $90.00

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• ICON HK: Asia's Economic Outlook and Market Direction for 2026

  • When
    30 March 2026
  •  
    12:30 - 13:45
  • Location
    Ashurst, 42/F Jardine House, 1 Connaught Place, Central
  • Spaces left
    40

  Register

  As Asia faces growing market complexity, understanding the macro landscape is critical to shaping go-to-market strategies, client conversations, and growth priorities.
  
  Join us for a light lunch and an informed, forward looking discussion with HSBC economist, Ines Lam as we unpack the forces shaping Asia’s economic trajectory in 2026 and what they mean for your business.

   

  Key discussion themes include:

  • Asia trade flows: how regional and global trade patterns are evolving
  • Capital markets outlook: expectations for capital raising and liquidity conditions
  • Private capital: the growing role of private markets as a strategic alternative to traditional funding
  • Economic impact of AI: how AI-related investment is influencing sector priorities and competitive dynamics

  This seminar will equip you with practical macro insights to strengthen strategic planning, sharpen client dialogue and position your organisation confidently for the year ahead.

  Speaker:

  Ines Lam
  Asia Economist, HSBC

  Ines joined HSBC in August 2023, focusing on economic thematic research for the pan-Asia region. Prior to HSBC, Ines conducted economic research on China at a global investment bank. She has also worked as an economist covering the Greater China economies at a brokerage house in Hong Kong. Ines holds an MA in Development Economics and a BA in International Development from McGill University in Canada.

  Event Details:

  Date: 30 March 2026

  Time: 12:30 pm - 1:45 pm*

  Location: Ashurst, 42/F Jardine House, 1 Connaught Place, Centrail

  Price: 
  Members: AUD20 (~HKD100) | Non‑members: AUD80 (~HKD450)

  *A light lunch will be provided from 12.30pm. The seminar will commence promptly at 12.45pm
  

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• ICON Webinar: AI, pricing and the strategic role of marketing and BD

  • When
    22 April 2026
  •  
    13:00 - 14:00
  • Location
    https://bit.ly/4l4SQZi
  • Spaces left
    237

  Register

  As AI tools become embedded in professional services delivery, marketing and business development teams are increasingly drawn into conversations about pricing, value and positioning. These are often areas they do not control directly, yet they significantly influence how clients perceive value and how firms protect growth.

  Clients may assume that if AI reduces time, fees should fall. Firms know the picture is more complex.

  In this 45-minute webinar, Dr Carl Bezuidenhout explores how AI is influencing pricing and value conversations in legal and accounting firms, and what that means for those working at the intersection of partners, pricing and clients.

  Drawing on sector research and market examples, the session will examine:

  • Why reduced time does not define value

  • What is actually changing in terms of the identity of firms

  • How the traditional hours × rate logic is being questioned

  • How value drivers are shifting toward scrutiny, governance, defensibility and professional judgement

  • The risk of commoditisation when AI is framed purely as speed, and how this can obscure deeper value around confidence, oversight and accountability

  • How client-side AI adoption is altering competitive dynamics 

  The session will close with practical steps that Marketing and BD leaders can take to influence the value discussion, reframe proposals, and support stronger client outcomes and firm growth.

  This is not a technical session about AI tools. It is a commercial discussion about value, trust and competitive positioning in an AI-influenced market.

  Participants will leave with sharper language, clearer framing and practical actions they can apply immediately.

  Speaker:

  

  Dr Carl Bezuidenhout

  Dr Carl Bezuidenhout is a business development and marketing leader with almost 20 years’ experience in professional services. He has held senior roles in law and accounting firms, leading growth initiatives, strengthening client engagement, fostering partner collaboration and embedding data-informed decision-making.

  Carl is Chair of the Advisory Board Centre in NSW. His doctoral research examined the influence of AI on professional services firms. In this webinar, he brings together research and industry experience to offer practical, commercially grounded insights for marketing and BD leaders.

  Event Details:

  Date: 22 April 2026

  Times: 

  1:00 pm - 2:00 pm: Sydney, Melbourne, Brisbane

  12:30 pm - 1:30 pm: Adelaide

  3:00 pm - 4:00 pm: New Zealand

  11:00 am - 12:00 pm: Perth, Hong Kong, Singapore

  Price:

  Members: Free | Non-Members: AUD90.00.

  PM Forum Members: Activate your reciprocal membership. Once confirmed (usually within 2 business days), you’ll be able to register for ICON events.

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• Fast Track 2026: Leadership Pathways, Avenues to Becoming an Influencer and Leader

  • When
    24 April 2026
  •  
    13:00 - 14:30
  • Location
    https://bit.ly/4tV3QMU
  • Spaces left
    288

  Register

  Effective executive leadership is demonstrated in everyday interactions. This highly practical session builds the capability to lead individuals and teams with clarity, accountability and confidence, whether or not you have direct reports. The pathways to leadership are varied and nuanced.

  We begin with a short introduction and icebreaker before exploring what leadership means in practice, including Maxwell’s 5 Levels of Leadership. Participants will reflect on the type of leader they are today and the type of leader they want to become as expectations increase.

  Drawing on Hawkins’ work on high performing teams, we examine what top teams consistently do well and how leaders create the conditions for trust, alignment and performance. Participants will then craft a clear leadership vision and begin developing a practical team charter to guide behaviours and expectations.

  The session moves into essential influence skills, with applied practice throughout. This includes coaching skills grounded in psychological safety, deep listening and the GROW model, a coaching style of delegation, how to give feedback that lands, and how to set effective leadership boundaries. We also address sustainable leadership, including managing energy and avoiding burnout in high demand environments.

  The session closes with clear action steps to embed learning into daily practice.

  You will leave with:

  • A defined leadership vision
  • A draft team charter
  • Practical coaching and delegation tools
  • A simple framework for giving effective feedback
  • Clear personal action steps to strengthen your leadership impact

  Speaker

  Trevor Smith

  The Orchard Partnership

  Trevor is an ICF Master Certified Coach and EMCC-accredited executive coach, facilitator and trainer. He works alongside individuals, teams and businesses to support the achievement of their personal, professional and corporate goals.

  with over 30 years of international business and leadership experience across Europe and Asia. Based in Hong Kong for more than two decades, he works with CEOs, senior executives, leadership teams and emerging talent to strengthen leadership capability, navigate change and achieve strategic goals.

  Formerly a member of the Executive Management Team at Standard Life (Asia), Trevor brings C-suite experience and frontline commercial expertise to his coaching. He has accumulated over 4,000 coaching hours across industries including financial services, government, legal, technology and media. He also holds certifications in applied neuroscience, narrative coaching, team coaching and a range of psychometric tools including MBTI® and Hogan Assessments.

  Event Details:

  Date: 10 March 2026

  Times: 

  13:00 pm - 14:30 pm: Sydney, Melbourne

  12:30 pm - 14:00 pm: Adelaide

  12:00 pm - 13:30 pm: Brisbane

  15:00 pm - 16:30 pm: New Zealand

  10:00 am - 11:30 pm: Perth, Hong Kong, Singapore

  Price:

  Members: $100 | Non-Members: $160*

  
  

  Full series registrants will automatically be added to this event. 
  

  * All prices in AUD. 

  
  

  ICON thanks our sponsor

  
  

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• ICON VIC: Designs Speaks First

  • When
    29 April 2026
  •  
    12:20 - 13:30
  • Location
    Grant Thornton, Collins Square, Tower 5, Level 22, 727 Collins Street, Melbourne, VIC 3008
  • Spaces left
    49

  Register

  Design Speaks First is an ICON event for the pitch doctors, bids bashers and proposal teams - we know you're out there.

  This seminar outlines to professional services marketing/BD teams why design and layout aren’t “cosmetic” extras in new business proposals. Instead, good design can leverage your proposal into a prospective clients final shortlist.

  Poorly designed proposals can be confusing, hard to read, and fail to communicate key messages, meaning strong content can be overlooked or wasted. The session explains how evaluators typically skim first, then read, so a clear visual approach and heirarchy reduces cognitive load and helps decision‑makers find what matters quickly.

  Panellist:

  Janine Morice
  Creative Director, BrandOps Creative
  

  Janine Morice is a senior creative director and design leader with a career spanning professional services, not-for-profits, NGOs and government sectors, amongst other industries.

  Having led national corporate design teams, Janine has delivered rebrands for prominent professional services firms, template systems for universities and political organisations, and has consulted to federal government in both a visual and strategic design capacity.

  In 2022, after years of employment, Janine founded BrandOps Creative, partnering with purposeful organisations to deliver brand, design and Microsoft template solutions that are sustainable, scalable, and beautiful.

  Moderator:

  
  

  Damian Garthwaite
  Manager, Markets & Growth – Private Equity, VC and M&A Australia, Ashurst

  Damian started his career as an advertising creative, working with brands such as Roadshow Films, Warner Bros., The Body Shop, Ralph Lauren, Best Buy and many others in agency and in-house creative and design roles in the UK, Canada and Australia.

  After over ten years in marketing and business development roles in local and global legal and accounting firms, he is just as passionate about the importance and impact of good design in our proposals and capability statements.

  Event Details:

  Date: Wednesday, 29 April 2026

  Time: 12:20 pm – 13:30 pm

  Location: Grant Thornton, Collins Square, Tower 5, Level 22, 727 Collins Street, Melbourne, VIC 3008

  Price:
  Members: $40.00 | Non‑members: $90.00

  ICON thanks our event sponsor: 

  

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