• Home
  • APSMA Singapore: 2016 Next Step Program

APSMA Singapore: 2016 Next Step Program

  • 21 September 2016
  • (UTC+08:00)
  • 23 November 2016
  • (UTC+08:00)
  • Clyde & Co, Lvl 30 Tower 3, MBFC, 12 Marina Boulevard, Singapore


  • Minimum of 4 people - $260 per person
  • Full Series Registration
  • Minimum of 4 people - $385 per person

Registration is closed

APSMA Singapore is pleased to present Next Step 2016 – a series of short seminars designed to develop junior marketing and business development talent within the professional services sector. 

The series will be presented by senior professionals representing a range of professional services firms across Asia Pacific. They will provide tips and advice on some of the fundamentals of professional services marketing and building a successful career. The series also provides the opportunity for junior marketers to build their professional network through engagement with experienced professionals and networking with their peers at other firms.

Our Next Step 2016 program includes the following seminars: 

Marketing trends in professional services
Wednesday 17 August 2016
8.45 - 10.15am (includes a light breakfast)

Today’s fast paced and ever changing professional services working environment offers some unique opportunities and challenges. In a world where trends come and go how you can best equip yourself to stay on top of the latest and the greatest and what impact are these trends having in the professional services industry.

Our panel will share their thoughts on:

  • the 'customer experience', why is it becoming increasingly important and how can marketers have an impact  
  • technology and its impact on a traditional field such as professional services
  • the brand perspective, how it is changing in an evolving world
  • how is the availability of data impacting marketing in professional services.


The art of communication
Wednesday 21 September 2016
8.45 - 10.15am (includes a light breakfast)

As marketing professionals we’re often charged with delivering a message to stakeholders, internally and externally. How to deliver a message in a timely and effective manner is often a challenge in itself. Join us for an interactive discussion around all things communications.

We’ll focus on:

  • online and offline communications - the case for both in today’s world 
  • effective communication techniques – methods and channels for maximum impact
  • how to get cut through in a cluttered world - what makes certain communications stick. 


Know your client
Wednesday 19 October 2016
8.45 - 10.15am (includes  a light breakfast)

Learn about what client-centricity means strategically and the impact that aligning your initiatives to a client’s strategy can have on your relationship building and revenue generating goals.

This seminar will focus on:

  • client-centricity and what it means practically
  • the value of really knowing your clients and their business
  • the dangers of "black hole" syndrome
  • how to use client intelligence
  • tactical relationship mapping    
  • gaining momentum and sustaining it.


Developing your personal brand
Wednesday 23 November 2016
6.30pm - 8.00pm (includes drinks and canapés)

Our panel of experts will discuss how to discover, create and invest in building a strong personal brand. Learn how to create an impression and understand the benefits you bring to your team and firm. 

This seminar will focus on

  • understanding the importance of first impressions
  • finding your voice
  • knowing your worth
  • building relationships and working with senior stakeholders
  • learning to network effectively.


Next Step pricing:

Full Series: Members:  SG$310 | AU$310 
Non members:  SG$460 | AU$460
Single Sessions: Members:  SG$95 | AU$95
Non members: SG$130 | AU$130
Group Bookings (4 +)
Full series only
Members:  SG$260 pp | AU$260 pp
Non members: SG$385 pp | AU$385 pp
Contact our events team for more information.
Location: Clyde & Co, Lvl 30 Tower 3, MBFC, 12 Marina Boulevard, Singapore 

Please note the dates and engage your junior marketers. 

For more information:

For the full next step program click here

Contact your APSMA Next Step leads, kristen.gosper@ap.jll.com or reginamaree@hotmail.com

APSMA thanks event sponsor:

and series sponsor:

Powered by Wild Apricot Membership Software