APSMA Singapore: Next Step - Marketing trends in professional services

Today’s fast paced and ever changing professional services working environment offers some unique opportunities and challenges. In a world where trends come and go how you can best equip yourself to stay on top of the latest and the greatest and what impact are these trends having in the professional services industry.

Our panel will share their thoughts on:

• the 'customer experience', why is it becoming increasingly important and how can marketers have an impact  
  
• technology and its impact on a traditional field such as professional services
  
• the brand perspective, how it is changing in an evolving world
  
• how is the availability of data impacting marketing in professional services.
  

	Daniel Smith Facilitator Head of Business Development and Marketing  Baker & McKenzie
	Ali Turner Director of Client Targeting and Research Marketing, APAC  JLL
	James Walton Clients & Markets Partner; Clients & Markets Deputy Leader  Deloitte
	Charles Thornhill Head of Business Development - SE & NE Asia / Head of Communications - Asia, Linklaters

Event Details:

APSMA thanks event sponsor:

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