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  • ICON Next Step 2021: Step into success; create value by managing up and working with colleagues effectively

ICON Next Step 2021: Step into success; create value by managing up and working with colleagues effectively

  • 21 July 2021
  • 12:00 - 13:00
  • *Times stated are in Australian Eastern Daylight Saving time. Webinar login details will be emailed to registrants.
  • 107


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Designed specifically for junior marketers, ICON’s Next Step program equips the next generation of B2B professionals with the practical skills needed to succeed in the professional services sector. This program is carefully curated to aid early-stage marketers in taking the next step in their careers.

Session 1: Step into success, create value by managing up and working with colleagues effectively

Leadership development trainer and coach Louise Wakefield and Head of Marketing and Communications at Savills Lucia Serban will focus on team work and dynamics, self-leadership and how you can develop tools for your personal tool-box to work effectively in a range of work contexts and environments. 


Louise Wakefield

Leadership Development Trainer and Coach

Louise Wakefield is a leadership trainer and professional development coach currently making her mark across regional Australia.

Louise has inspired and equipped many aspiring leaders and change makers with the skills and strategies they need to lead themselves and others towards success.

From Trainee to Director, Louise has worked in and with local government for over twenty five years. Having led various cross functional teams, and with experience delivering planning and development projects within the public and private sectors, Louise is adept at seeing the big picture, and how core leadership skills can influence effective collaboration, personal wellbeing and achievement of outcomes.

After major brain surgery in 2019 left her needing to adjust her career, Louise transformed her love for regional Australia and passion for promoting effective leadership into the fast-growing, values led business, LeadSpace.

Louise works with organisations and individuals to develop leadership capability and transform the way people see themselves, their organisations and their communities.

Lucia Serban

Head of Marketing and Communications, Savills

Lucia Serban is a seasoned marketer with over 15 years of experience in professional services, property and investment management marketing across EMEA and APAC markets.

She currently oversees all internal and external communications of Savills Singapore and its affiliated companies. As Head of department, she manages the Marketing team where she is responsible for guiding the team and mentoring them on their career path.

Romanian born and educated in London, she has throughout her career progressively taken responsibility and gained extensive expertise in cross-cultural working environment.

An excellent communicator, with a flexible style, she has a proven track-record of achieving business objectives through skilful analysis, confident negotiations and inspirational stakeholder relationships.

Event Details:

Wednesday, 21 July 2021

Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne/ Brisbane - 12:00 pm - 1:00 pm
Adelaide - 11:30 am - 12:30 pm
Hong Kong / Singapore / Perth - 10:00 am - 11:00 am


Single Sessions:

AUD 80 for ICON members

AUD160 for non members

Full Series:

ICON Member: AU$290 (full series)

Non Member: AU $390 (full series)

To register for the full series please follow this link.

Webinar login details will be sent to the registrant upon registration. 

Remaining Sessions:

Session 2: Stride towards your goals; drive results by being visible, persuasive and proactive

Format: Regional Webinar

Date: Thursday, 12 August 2021

Time: 12:00 noon AEST

Karen Eck, founder of eckfactor, and an experienced publicist, strategist and talent manager will present session 2. Karen specialises in strategically positioning brands and exceptional individuals. She will help you supercharge your personal and professional brand and achieve the opportunities and success you deserve.

Session 3: Advance your skills; improve your research capability to create a compelling story

Format: Regional Webinar

Date: Wednesday, 1 September 2021

Time: 12 noon AEST

With information available at overload levels, finding credible sources and accessing quality information efficiently is key. This session will deliver guidance from researchers working in professional services to help you hone your skills so that you can be more client focused and have the skills to research and analyse key industry and market trends.

Session 4: Take a short-cut: seasoned professionals tell 'What I Wish I’d Known'

Format: Regional Webinar

Date: Wednesday, 22 September 2021

Time: 12:00 noon AEST

Last year’s highlight session repeated! Get the benefit of years of experience without having to do the hard yards. Our panel discussion will cover what seasoned professionals wish they’d known when they were starting out, successes and key lessons, plus great tips and ideas for your career.

Session 5: Be guided by the best; underpin your growth with mentoring, coaching and developing your network

Participants will end the series with a mentoring discussion and the opportunity to receive advice to increase self-esteem and confidence, develop strategies for achieving career success and enhance your networks further with peers and senior practitioners.

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