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  • ICON Next Step 2021: Advance your skills; improve your research capability to create a compelling story

ICON Next Step 2021: Advance your skills; improve your research capability to create a compelling story

  • 01 September 2021
  • 12:00 - 13:00
  • *Times stated are in Australian Eastern Daylight Saving time. Webinar login details will be emailed to registrants.
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Designed specifically for junior marketers, ICON’s Next Step program equips the next generation of B2B professionals with the practical skills needed to succeed in the professional services sector. This program is carefully curated to aid early-stage marketers in taking the next step in their careers.

Session 3: Advance your skills; improve your research capability to create a compelling story

With information available at overload levels, finding credible sources and accessing quality information efficiently is key. This session will deliver guidance from researchers working in professional services to help you hone your skills so that you can be more client focused and have the skills to research and analyse key industry and market trends.

During this webinar, you will be guided on how to turn complex market data into easily understandable and actionable insights. Participants will be provided with practical ways in which to find credible sources and access quality information efficiently to help hone your research skills.


Scott Gillespie, Head of Market Research & Insights at PwC Australia, is a senior marketer who uses data and insight to make complex information easily understood. He has global experience leading teams in large publicly listed companies, member firms, not for profits and agencies. He has a deep understanding of current and future trends to develop strategy across marketing, comms, media and content to bring opportunities to reality.

Event Details:

Wednesday, 1 September 2021

Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne/ Brisbane - 12:00 pm - 1:00 pm
Adelaide - 11:30 am - 12:30 pm

Hong Kong / Singapore / Perth - 10:00 am - 11:00 am


Single Sessions:
AUD 80 for ICON members

AUD160 for non members

Full Series:
ICON Member: AU$290 (full series)
Non Member: AU $390 (full series)
To register for the full series please follow this link.

Webinar login details will be sent to the registrant upon registration. 

Remaining Sessions:

Session 4: Take a short-cut: seasoned professionals tell 'What I Wish I’d Known'

Format: Regional Webinar

Date: Wednesday, 22 September 2021

Time: 12:00 noon AEST

Last year’s highlight session repeated! Get the benefit of years of experience without having to do the hard yards. Our panel discussion will cover what seasoned professionals wish they’d known when they were starting out, successes and key lessons, plus great tips and ideas for your career.

Session 5: Be guided by the best; underpin your growth with mentoring, coaching and developing your network

Participants will end the series with a mentoring discussion and the opportunity to receive advice to increase self-esteem and confidence, develop strategies for achieving career success and enhance your networks further with peers and senior practitioners.

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