Unlock the power of AI and learn how to revolutionise your webinars, virtual events and digital content experiences! Join Tim Johnston, Senior Marketing Director, APJ at ON24, for a special ICON members masterclass at the Grant Thornton offices, where we will pull apart digital engagement strategies that help drive deeper client insights, attention and growth.
Discover actionable strategies to captivate your audience and boost engagement through tailored content delivery. Don't miss this opportunity to stay ahead of the curve and redefine the future of digital engagement.
Key Takeaways:
- Where is the benchmark for webinars and digital engagement performance in 2024?
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See how firms are using engagement tactics to uncover valuable client insights
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How AI is driving more possibilities for personalisation, analytics and post-event content creation
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Understand what it takes to drive successful martech implementation
Speakers:
Tim Johnston, Senior Director Marketing ,APJ, ON24
Tim Johnston is the Senior Marketing Director for ON24. He is responsible for demand generation across Asia Pacific and Japan. Johnston’s career as a marketer has spanned finance, technology, and lifestyle industries. He has brought his marketing expertise to leading brands like Adobe, Westpac, Michelle Bridges 12-Week Body Transformation, and now ON24, a platform that has been a force behind the 'always-on' marketing economy.
Ben Scott, Head of Digital, Grant Thornton
Ben Scott is the Head of Digital Marketing & Communications for Grant Thornton Australia. Ben has over 15 years’ experience in B2B marketing and loves the challenge of helping businesses with more complex marketing funnels achieve their goals. In 2019, Ben was named in the Marketo Fearless 50, a program by Adobe that recognises the top 50 marketers in the world who are driving bold, fearless marketing and digital transformation.
Event Details:
Date: Tuesday 4th June, 2024
Time: 7:45 am - 10:00 am
Location: Grant Thornton Australia Office,
Level 17, 383 Kent Street, Sydney, NSW 2000