ICON Webinars

You asked and we’ve listened. ICON is bringing you regular, easy to consume learning and development sessions by webinar.

Running twice a month, the webinar series will cover content on a variety of topics under our core specialisms of marketing, business development, communications and key account management – so you can keep your professional skills up to date with the latest learnings. We’ll also include some soft skills training to help you thrive in your role.

“I’ve attended two webinars (Designing Great Client Experiences with Matt Johns and Leveraging Your Purpose At Work with Grant Herbert) and found both extremely useful and the quality excellent. 

I’m looking forward to ICON’s future offerings and bringing in my colleagues to attend as well.” A delighted ICON member

Webinar tips:

We recommend you use Google Chrome to view this webinar as it is the most advanced in terms of integrating the WebRTC technology behind the webinar.  The latest versions of Opera, Safari, Mozilla Firefox and Edge are also supported. Internet Explorer will not work. We also suggest you forward this document to your IT department so that they can make any necessary adjustments to the firm's firewalls. 

Upcoming events

    • 08 April 2020
    • 12:00 PM - 1:00 PM
    • *Times stated are in Australian Eastern Standard time. Webinar login details will be emailed to registrants
    • 98
    Register

    "As marketers, we help professionals to connect with their targets, referrers and clients.  So at this challenging time where professionals cannot engage with their clients physically, how can we help them to maintain and grow these relationships?  How can we as marketers deliver value in these 'virtual' times?  Come and hear tips and ideas on how you can help your firm to look after their clients and to continue to grow in these challenging times".

    Presenter details:

    Vivienne Corcoran
    Marketing, Strategy & Client Service Specialist
    Marketing Logic

    Vivienne Corcoran has been listening to professional service firm clients for more than 20 years. With data and verbatim conversations from a huge range of clients for law, accounting, engineering, IP, IT and more firms and businesses across Australia and the region, she can show you options that can work in these challenging times. This is not arcane theory, this is practical tools and tips to get started straight away.

    Event details:

    Date:  Wednesday, 8 April 2020
    Time: Auckland - 2:00 pm - 3:00 pm
    Sydney / Melbourne / Brisbane - 12:00 pm - 1:00 pm
    Adelaide - 11:30 am - 12:30 pm
    Hong Kong / Singapore / Perth - 10:00 am - 11:00 am 
    Login Details:

    Webinar - login details to be sent to registrant closer to the webinar.
    Please note the webinar will be recorded and sent to all registrants.

    Price: ICON Member: Free
    Non Member: AU$90
    * Please note all invoices will be in AUD. 



    • 15 April 2020
    • 12:00 PM - 1:00 PM
    • *Times stated are in Australian Eastern Standard time. Webinar login details will be emailed to registrants.
    Register

    How do you get started on a copywriting task? Do you simply start writing?

    Overlook this vital stage of copywriting at your peril. When you’re writing copy, the only person who matters is your reader. Your marketing strategy, every point you explore and every word you write must be tailored to them. Getting to know your reader can be a time-consuming task but it pays big dividends.

    Join Freya Giles to learn how to build a reader avatar and how that avatar will be your guiding light.

    Key takeaways

    • Why a rich reader avatar is indispensable
    • How to build an avatar?
    • Some little-known sources of consumer insights

    Presenter details:

    Freya is a communications expert and founder of The Giles Agency, an Asia-based creative agency specialising in end-to-end support for marcom teams.
    Drawing on 20 years’ experience as a writer and business communications advisor for brands including AIA, Swire, DBS and DHL, Freya helps clients master the art and science of communication through a range of practical, hands-on courses.

    Event details:

    Date:  Wednesday, 15 April 2020 
    Time:  Auckland - 2:00 pm - 3:00 pm
    Sydney / Melbourne / Brisbane - 12:00 pm - 1:00 pm
    Adelaide - 11:30 am - 12:30 pm
    Hong Kong / Singapore / Perth - 10:00 am - 11:00 am 
    Login Details:  Webinar - login details to be sent to registrant closer to the webinar
    Webinars are also recorded and sent to registrants. 
    Price:  ICON Member: AUD$40
    Non Member: AUD$90
    • 22 April 2020
    • 12:00 PM - 1:00 PM
    • *Times stated are in Australian Eastern Standard time. Webinar login details will be emailed to registrants.
    • 357
    Register

    Why aren’t you optimistic? In these days of pandemics, job loss, gig work, increased relationship strain and interruption to our daily routines, we are almost overwhelmed with stress and our optimism tends to take a hit. Or so it would seem.

    But maybe that’s not the way optimism, or even hope itself, works. Maybe if we look closely at how the human system actually functions, we can find, in the words of the late great Kenny Rodgers’ hit “The Gambler” a few “aces we can keep.”

    Award winning psychologist and behavioural neurogeneticist Dr Bob Murray and Dr Alicia Fortinberry will show you how to bolster your hope, your optimism and also how to sell that to your clients and your colleagues. Using the tools they present you can become the most valued person in your business or firm.

    Presenter details:

    Dr Bob Murray and Dr Alicia Fortinberry

    Bob and Alicia are internationally recognised experts in strategy, leadership, influencing, human motivation and organisational change. Drawing on the latest science in neurobiology, genetics and a wide range of other “human sciences” they enable individuals and organisations to thrive. Their proven, practical concepts and tools drive successful relationships, resilience, culture, leadership and strategy.

    Bob and Alicia work extensively with top-tier professional and financial service organisations as well as Global Fortune 500 companies in the US, Europe, Asia and Australia.

    For their work on personality and change, Bob and Alicia received the prestigious US Science Achievement Award from the American Association for the Advancement of Science.

    Based on their work on workplace stress, they were appointed to head the US government’s comprehensive National Work Stress Initiative under President Obama’s administration. Bob worked with the NSW Law Society to help reduce the rate of mental ill-health among lawyers in Australia. Bob is a Board member of the Mental Health Institute of Legal Professions (ISMA-MHILP). 

    Their books  include The Human Science of Strategy: What works and what doesn’t and Leading the Future: The Human Science of Law Firm Strategy and Leadership (both ARK Group, London) and two popular best-sellers Creating Optimism, and Raising an Optimistic Child (both McGraw-Hill, New York). Bob’s weekly newsletter, “Today’s Research,” on the latest findings that apply to leadership, wellness, psychology and social trends, has a global readership.

    Bob is also a member of the American Psychological Association, the American Association for the Advancement of Science, the Union of Concerned Scientists and was made a Fellow of the British Institute of Management.  

    Event details:

    Date:  Wednesday, 22 April 2020
    Time: Auckland - 2:00 pm - 3:00 pm
    Sydney / Melbourne / Brisbane - 12:00 pm - 1:00 pm
    Adelaide - 11:30 am - 12:30 pm
    Hong Kong / Singapore / Perth - 10:00 am - 11:00 am 
    Login Details:

    Webinar - login details to be sent to registrant closer to the webinar.

    Price: ICON Member: Free
    Non Member: AU$90

    • 06 May 2020
    • 12:00 PM - 1:00 PM
    • *Times stated are in Australian Eastern Standard time. Webinar login details will be emailed to registrants.
    Register

    This webinar will focus on the latest research into reputation management and preparedness, including the latest results from SenateSHJ’s own reputation research of Executive and Board views around Australia.

    We will consider a model for staying ahead of the game – and being reputation fit. And we will explore why trust matters as a solid starting point for protecting reputations. We will also assess the challenges of reputation in professional services and managing reputation as this relates to both traditional and social media.

    Presenter details:

    Darren Behar

    Darren's experience extends across a broad range of areas including communication, stakeholder and media relations, reputation management and change. Darren was an executive at Liberty Financial, responsible for marketing and communications across Australia and New Zealand. Prior to this, he held senior positions at financial and professional services firms. Darren began his career as a journalist. He was a senior correspondent and columnist at The Sydney Daily Telegraph as well as The Daily Mail in the UK and won a number of awards for his work. Darren has led high profile reputation engagements for corporates across a variety of sectors, and lectures on the subject to Executives.

    Event details:

    Date:  Wednesday, 6 May 2020
    Time:

    Auckland - 2:00 pm - 3:00 pm
    Sydney / Melbourne / Brisbane - 12:00 pm - 1:00 pm
    Adelaide - 11:30 am - 12:30 pm
    Hong Kong / Singapore / Perth - 10:00 am - 11:00 am

    Login Details:

    Webinar - login details to be sent to registrant closer to the webinar

    Webinars are also recorded and sent to registrants.

    Price: ICON Member: AUD$40
    Non Member: AUD$90
    * Please note all invoices will be in AUD. 
    • 13 May 2020
    • 12:00 PM - 1:00 PM
    • Webinar login details will be emailed to registrants
    Register
    With performance reviews coinciding with uncertain and challenging economic conditions this year, maintaining productivity and adding value while working from home is essential.
     
    Salary discussions form part of any performance review and are often daunting conversations. For those on track for promotion, the current climate brings additional uncertainty.
     
    We invite you to an informative session with Charles Handley and Vicky Feros, Directors at Dalton Handley. Charles and Vicky regularly counsel CMOs and BD leaders on team structures, salary levels, promotion and retention strategies. As recruitment experts, they have over 25 years’ combined experience specialising in BD, marketing and communications in professional services and have the knowledge to provide valuable tips to navigate these conversations.
     
    The presentation and Q&A will include:
    • Performance reviews, achieving KPIs and 360 degree feedback
    • Salary and bonus negotiations
    • Promotions in the current climate
    • A market update and predictions for next Financial Year
    Key questions submitted ahead of the discussion will also be addressed. Attendees will receive a copy of Dalton Handley’s 2020 market trends and salary guide publication.

    We hope you can join us for this relevant, timely and extremely important session.

    Presenter details:

    Charles Handley
    Director, Dalton Handley

    Charles founded Dalton Handley having identified a gap in the market to provide firms and candidates in the professional services sector with a truly specialist, consultative and ethical recruitment and career advisory service. Through his highly invested approach to his clients’ needs, he has become one of the most well respected and networked specialist professional services marketing recruiters in the Asia Pacific region with a leading position across the Sydney, Melbourne and Brisbane markets in particular.

    Vicky Feros
    Director, Dalton Handley

    Vicky brings expertise, energy and guidance to both career-focused job seekers and marketing savvy organisations. She plays a key role in recruiting across business development, marketing and communications in professional services and driving the growth of our B2B services marketing portfolios. Her focus sectors include legal, accounting, engineering, consulting, tertiary education providers, financial institutions and government agencies.

    Event details:

    Date:  Wednesday, 13 May 2020
    Time:  Auckland - 2:00 pm - 3:00 pm
    Sydney / Melbourne / Brisbane - 12:00 pm - 1:00 pm
    Adelaide - 11:30 am - 12:30 pm
    Hong Kong / Singapore / Perth - 10:00 am - 11:00 am 
    Login Details:  Webinar - login details to be sent to registrant closer to the webinar
    Webinars are also recorded and sent to registrants. 
    Price:  Free for ICON members
    Non Members: AUD$90

    • 20 May 2020
    • 12:00 PM - 1:00 PM
    • *Times stated are in Australian Eastern Standard time. Webinar login details will be emailed to registrants.
    Register

    Are you writing or commissioning a copy for your brand but feeling lost? Are you frustrated by the lack of results?

    Copywriting is at its core the ability to persuade just about anyone to do just about anything, combining elements from both art and science. Explore the psychology behind the decision to buy and the proven copywriting methodologies that will make you a master persuader. Join Freya Giles to learn how to push your reader’s buttons plus a few easy add-ons that will propel your reader from indecision into decisive action. 

    Key takeaways

    • Why features fall flat but benefits boom

    • How to trigger action by pushing emotional buttons

    • Simple tips and tricks to increase conversation rates

    Presenter details:

    Freya is a communications expert and founder of The Giles Agency, an Asia-based creative agency specialising in end-to-end support for marcom teams.
    Drawing on 20 years’ experience as a writer and business communications advisor for brands including AIA, Swire, DBS and DHL, Freya helps clients master the art and science of communication through a range of practical, hands-on courses.


    Event details:

    Date:  Wednesday, 20 May 2020 
    Time:  Auckland - 2:00 pm - 3:00 pm
    Sydney / Melbourne / Brisbane - 12:00 pm - 1:00 pm
    Adelaide - 11:30 am - 12:30 pm
    Hong Kong / Singapore / Perth - 10:00 am - 11:00 am 
    Login Details:  Webinar - login details to be sent to registrant closer to the webinar
    Webinars are also recorded and sent to registrants. 
    Price:  ICON Member: AUD$40
    Non Member: AUD$90


    • 10 June 2020
    • 12:00 PM - 1:00 PM
    • *Times stated are in Australian Eastern Standard time. Webinar login details will be emailed to registrants.
    Register

    What’s it really all about and why do you need to know?

    Storytelling is the marketing buzzword of the decade but what makes stories so powerful and why are savvy marketers increasingly turning to storytelling in their campaigns? Join Freya Giles to learn about the compelling benefits of a good tale and explore which brands are doing it right. We’ll break down the key elements of the most popular stories from literature and the big screen and look at how you can work storytelling into your own marketing.

    Key takeaways

    • Why you should be telling stories
    • The elements of a great story
    • Easy ideas to get you started

    Presenter details:

    Freya is a communications expert and founder of The Giles Agency, an Asia-based creative agency specialising in end-to-end support for marcom teams.
    Drawing on 20 years’ experience as a writer and business communications advisor for brands including AIA, Swire, DBS and DHL, Freya helps clients master the art and science of communication through a range of practical, hands-on courses.

    Event details:

    Date:  Wednesday, 10 June 2020 
    Time:  Auckland - 2:00 pm - 3:00 pm
    Sydney / Melbourne / Brisbane - 12:00 pm - 1:00 pm
    Adelaide - 11:30 am - 12:30 pm
    Hong Kong / Singapore / Perth - 10:00 am - 11:00 am 
    Login Details:  Webinar - login details to be sent to registrant closer to the webinar
    Webinars are also recorded and sent to registrants. 
    Price:  ICON Member: AUD$40
    Non Member: AUD$90


    • 17 June 2020
    • 12:00 PM - 1:00 PM
    • *Times stated are in Australian Eastern Standard time. Webinar login details will be emailed to registrants.
    Register

    Using Design Thinking to improve the client experience

    Presenter details:

    Matt Johns
    As a qualified former under cover officer, Matt has spent a long time understanding what drives human behaviour. Matt uses his unique experience in the police and as the Acting Chief Strategy Officer at Deloitte to help firms develop a deep understanding of the experience they are currently creating for their customers.

    Matt believes the experience your organisation creates for your customers is one of the most powerful competitive advantages you can develop. Yet too many businesses are leaving this to chance and in many cases barely doing enough to keep up with their competition. Together with you, he seeks to understand how they truly feel and think, not just what they are prepared to say.

    From this base, he works with you to visualize the end to end experience by tracking the emotive journey of the customer and identifying opportunities to transform the experience. He guides you through a process of targeted ideation to design new, compelling experiences, including robust testing to ensure each new idea will have the desired impact. Ultimately, his goal is to help you design deliberate experiences for your customers that will create true competitive advantage.

    Event details:

    Date:  Wednesday, 17 June 2020
    Time:

    Auckland - 2:00 pm - 3:00 pm
    Sydney / Melbourne / Brisbane - 12:00 pm - 1:00 pm
    Adelaide - 11:30 am - 12:30 pm
    Hong Kong / Singapore / Perth - 10:00 am - 11:00 am

    Login Details:

    Webinar - login details to be sent to registrant closer to the webinar

    Webinars are also recorded and sent to registrants.

    Price: ICON Member: AUD$40
    Non Member: AUD$90
    * Please note all invoices will be in AUD. 
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