ICON Webinars

You asked and we’ve listened. ICON is bringing you regular, easy to consume learning and development sessions by webinar.

Running twice a month, the webinar series will cover content on a variety of topics under our core specialisms of marketing, business development, communications and key account management – so you can keep your professional skills up to date with the latest learnings. We’ll also include some soft skills training to help you thrive in your role.

“I’ve attended two webinars (Designing Great Client Experiences with Matt Johns and Leveraging Your Purpose At Work with Grant Herbert) and found both extremely useful and the quality excellent. 

I’m looking forward to ICON’s future offerings and bringing in my colleagues to attend as well.” A delighted ICON member

Upcoming events

    • 23 October 2019
    • 12:00 PM - 1:00 PM
    • Webinar details are sent to all registrants via email
    Register

    Hear how to use your marketing skills to accelerate your career. 

    One of the most important things in career development is learning from those who have gone before you.  And as you reach leadership roles, sharing and setting the building blocks for those who follow. 

    In our next webinar, Katie Rosser (Director of Seldon Rosser) interviews Rebecca Burton (Oceania Brand, Marketing and Communications Leader at EY) on how to build your leadership capabilities and best position yourself for the future.

    Theme:

    This will be a conversational style webinar with plenty of opportunity to contribute to the discussion.  You can expect practical tips delivered with real stories shared. And, before the webinar, you will be invited to ask questions and raise career issues that interest you.

    You will learn:

    • What does it really take to be a leader?  And what can professionals earlier in their career do to best position for future success?
    • What does your Director of BD & Marketing really want from you?
    • How can you be an effective influencer?
    • How do you know if you’re really a “trusted advisor”?  How to work with Partners to get there.
    • What is the future for professional services BD / Marketing?  What will firms need and invest in – and how should you be positioning for this?
    • What do Directors of BD & Marketing look for when hiring?

    Speakers:  

    Rebecca Burton started out at EY, as a client serving professional before moving into pursuit, business development and global client account leadership roles, over a 17 year period.  She then moved into BDM Director roles in legal at the prior Henry Davis York and KWM, before joining EY heading up their Oceania Brand, Marketing & Communications team 3 years ago.  Rebecca has worked as a senior leader in London and Australia. She brings a very broad perspective to building a marketing career in professional services.

    Katie Rosser is one of the Directors of Seldon Rosser, market leading search & recruitment agency.  Working across the Asia-Pacific, they place business development and marcomms professionals into some of the best professional services firms.  Katie has a birds eye view of professionals in the market: the career paths they chose, what makes them successful, what employers look for in team members seeking to become leaders of the future.

    Let Katie & Rebecca be your strategic career counsellor and mentor for this hour and "you’re sure to leave re-invigorated about how you approach your career.”

    Event details:

    Date:  Wednesday, 23 October 2019
    Time:

    Auckland - 2:00 pm - 3:00 pm
    Sydney / Melbourne - 
    12:00 pm - 1 :00 pm
    Brisbane - 11:00 am - 12:00 pm
    Adelaide - 11:30 am - 12:30 pm
    Hong Kong / Singapore / Perth - 9:00 am - 10:00 am

    Login Details:

    Webinar - login details to be sent to registrants

    Please note the webinar will be recorded and sent to all registrants.

    Price: ICON Member: AUD$40
    Non Member: AUD$60
    * Please note all invoices will be in AUD. 
    • 30 October 2019
    • 12:00 PM - 1:00 PM
    • Webinar details will be confirmed closer to the webinar
    Register

    In the third Deliberat/ICON webinar we will start to explore how to go about deeply understanding your clients using qualitative techniques such as ethnographic style interviews. This is the heart of truly great client experience - really understanding what is going on i.e. moving beyond assumptions and acquiring useful knowledge of the current state. 

    We will be discussing how to develop a working set of hypothesis - crucial for focusing your efforts - and techniques to test your assumptions whilst actively seeking to discover new knowledge. This will form the foundation of your future design efforts and ensure you go about fixing root cause problems, without getting distracted by superficial symptoms. 

    Presenter details:

    Matt Johns
    As a qualified former under cover officer, Matt has spent a long time understanding what drives human behaviour. Matt uses his unique experience in the police and as the Acting Chief Strategy Officer at Deloitte to help firms develop a deep understanding of the experience they are currently creating for their customers.

    Matt believes the experience your organisation creates for your customers is one of the most powerful competitive advantages you can develop. Yet too many businesses are leaving this to chance and in many cases barely doing enough to keep up with their competition. Together with you, he seeks to understand how they truly feel and think, not just what they are prepared to say.

    From this base, he works with you to visualize the end to end experience by tracking the emotive journey of the customer and identifying opportunities to transform the experience. He guides you through a process of targeted ideation to design new, compelling experiences, including robust testing to ensure each new idea will have the desired impact. Ultimately, his goal is to help you design deliberate experiences for your customers that will create true competitive advantage.

    Event details:

    Date:  Wednesday, 30 October 2019
    Time:

    Auckland - 2:00 pm - 3:00 pm
    Sydney / Melbourne - 12:00 pm - 1:00 pm
    Brisbane - 11:00 am - 12:00 pm
    Adelaide - 11:30 am - 12:30 pm
    Hong Kong / Singapore / Perth - 9:00 am - 10:00 am

    Login Details:

    Webinar - login details to be sent to registrant closer to the webinar

    All webinars are recorded and sent to registrants.

    Price: ICON Member: AUD$40
    Non Member: AUD$60
    * Please note all invoices will be in AUD. 
    • 13 November 2019
    • 12:00 PM - 1:00 PM
    • Webinar details will be confirmed closer to the webinar
    Register

    How you share information, collaborate and even celebrate as an organisation is critical to the people experience, and therefore customer experience, your organisation delivers.

    In this session we’ll explore what good internal communication looks like and discuss what it takes to build a culture of high engagement and advocacy across your organisation.

    We'll discover how the external media environment and today’s content consumption preferences are shaping best practice, and provide you with simple engagement approaches and communication frameworks to help your organisation maximise its internal communication resource and effort.

    This session will be led by communications specialist Amy McNaughton who's worked with leaders at McDonald’s, Coca-Cola Amatil, Bupa and insurance giant IAG, to unlock the power of their workforces and drive marketplace success.

      Presenter details:

      Amy McNaughton

      Amy's a communication and corporate affairs specialist who has been responsible for driving employee engagement and advocacy for some of Australia’s largest and most successful organisations.

      With close to two decades spent working across the FMCG, manufacturing, health care and insurance industries, she draws on her broad experience across all core communication disciplines to deliver informed and considered counsel that contributes to the delivery of an organisation's strategic priorities. She brings creativity balanced with practicality to communication planning, insight and sound judgement to stakeholder engagement, and flair and simplicity to content creation.

      Amy holds a BA (Communications) from Charles Sturt University where she graduated with Distinction and was awarded the University Medal. She also holds a Diploma in Financial Markets from FINSIA. 

      To learn more about Amy, click here


      Event details:

      Date:  Wednesday, 13 November 2019
      Time:

      Auckland - 2:00 pm - 3:00 pm
      Sydney / Melbourne - 12:00 pm - 1:00 pm
      Brisbane - 11:00 am - 12:00 pm
      Adelaide - 11:30 am - 12:30 pm
      Hong Kong / Singapore / Perth - 9:00 am - 10:00 am

      Login Details:

      Webinar - login details to be sent to registrant closer to the webinar

      All webinars are recorded and sent to registrants.

      Price: ICON Member: AUD$40
      Non Member: AUD$60
      * Please note all invoices will be in AUD. 
      • 11 March 2020
      • 12:00 PM - 1:00 PM
      • Webinar details will be confirmed closer to the webinar
      Register

      Using the ten principles behind great customer experiences

      Presenter details:

      Matt Johns
      As a qualified former under cover officer, Matt has spent a long time understanding what drives human behaviour. Matt uses his unique experience in the police and as the Acting Chief Strategy Officer at Deloitte to help firms develop a deep understanding of the experience they are currently creating for their customers.

      Matt believes the experience your organisation creates for your customers is one of the most powerful competitive advantages you can develop. Yet too many businesses are leaving this to chance and in many cases barely doing enough to keep up with their competition. Together with you, he seeks to understand how they truly feel and think, not just what they are prepared to say.

      From this base, he works with you to visualize the end to end experience by tracking the emotive journey of the customer and identifying opportunities to transform the experience. He guides you through a process of targeted ideation to design new, compelling experiences, including robust testing to ensure each new idea will have the desired impact. Ultimately, his goal is to help you design deliberate experiences for your customers that will create true competitive advantage.

      Event details:

      Date:  Wednesday, 11 March 2020
      Time:

      Auckland - 2:00 pm - 3:00 pm
      Sydney / Melbourne - 12:00 pm - 1:00 pm
      Brisbane - 11:00 am - 12:00 pm
      Adelaide - 11:30 am - 12:30 pm
      Hong Kong / Singapore / Perth - 9:00 am - 10:00 am

      Login Details:

      Webinar - login details to be sent to registrant closer to the webinar.

      Webinars are also recorded and sent to registrants.

      Price: ICON Member: AUD$40
      Non Member: AUD$90
      * Please note all invoices will be in AUD. 

      • 17 June 2020
      • 12:00 PM - 1:00 PM
      • Webinar details will be confirmed closer to the webinar
      Register

      Using Design Thinking to improve the client experience

      Presenter details:

      Matt Johns
      As a qualified former under cover officer, Matt has spent a long time understanding what drives human behaviour. Matt uses his unique experience in the police and as the Acting Chief Strategy Officer at Deloitte to help firms develop a deep understanding of the experience they are currently creating for their customers.

      Matt believes the experience your organisation creates for your customers is one of the most powerful competitive advantages you can develop. Yet too many businesses are leaving this to chance and in many cases barely doing enough to keep up with their competition. Together with you, he seeks to understand how they truly feel and think, not just what they are prepared to say.

      From this base, he works with you to visualize the end to end experience by tracking the emotive journey of the customer and identifying opportunities to transform the experience. He guides you through a process of targeted ideation to design new, compelling experiences, including robust testing to ensure each new idea will have the desired impact. Ultimately, his goal is to help you design deliberate experiences for your customers that will create true competitive advantage.

      Event details:

      Date:  Wednesday, 17 June 2020
      Time:

      Auckland - 2:00 pm - 3:00 pm
      Sydney / Melbourne / Brisbane - 12:00 pm - 1:00 pm
      Adelaide - 11:30 am - 12:30 pm
      Hong Kong / Singapore / Perth - 10:00 am - 11:00 am

      Login Details:

      Webinar - login details to be sent to registrant closer to the webinar

      Webinars are also recorded and sent to registrants.

      Price: ICON Member: AUD$40
      Non Member: AUD$90
      * Please note all invoices will be in AUD. 
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