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In the dynamic landscape of modern business, adaptability and change management are essential for growth and sustainability. Recently, a group of 20 senior business development (BD), marketing and communications professionals engaged in a robust discussion chaired by ICON APAC and sponsored by ON24, sharing valuable insights into navigating change effectively within their organisations. Here’s a distilled summary of their key points and strategies.

For the first ten years of my career, I influenced people during the few moments they glanced at a magazine page, billboard, website or at the TV. There was a surprisingly large number of techniques and considerations involved in capitalising on these few seconds of attention; the location or timing of the placement, the crafted copy and perfected image, the typeface, colours and sounds were all carefully selected to capture the most influence over someone when it came to the time they were faced with a purchasing decision.

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