ICON connects members with other members, with experts and thought leaders at a range of events across the regions.

Through the events program, members are exposed to new ways of thinking, new information and insights. Events provide the opportunity to connect, collaborate and initiate relationships which support business objectives and also personal career development.

Events include seminars, workshops and social networking functions, as well as the annual ICON conference.

To identify future events of interest on the specific regional events page.

ICON is grateful to member firms who regularly host our events. If you would like to bring ICON’s members to your office, please contact your Regional Committee or the ICON head office.


Upcoming events

    • 11 July 2018
    • 12:00 PM (UTC+10:00)
    • 31 December 2018
    • 12:00 PM (UTC+10:00)
    • Queensland

    The ICON Queensland committee is excited to invite you to be part of the 2018 Mentoring Program. The program will facilitate mentoring relationships with B2B BD, marketing and communications professionals resulting in a mutually beneficial professional development relationship.

    Our aim is to enhance a mentees ability in their current role, with mentors providing guidance and strategies that will allow them to improve performance and confidence. Mentors will benefit from developing their leadership skills and shaping the careers of marketers within B2B organisations.

    We would like to stress that the program seeks to cater for all career stages. We will go through a process of matching mentees with mentors according to career stage and personal requirements detailed on the registration form.

    Program overview

    The program will officially run from July to December 2018, with one scheduled meeting each month, or more if mutually agreed between the mentor and mentee. The suggested length of each meeting is one hour, and can be arranged at a time, date and location suitable for the mentor and mentee. We suggest catching up at a café over coffee. Additional communication may include phone or email interaction, depending what is agreed by both parties.

    There will be a casual launch event towards the end of June to provide participants with the opportunity to meet their program pairing and other participants. Details to be confirmed upon registration. A summary of the details and how to register is below:

    Program details:

    Duration: July - December 2018 
    Fees for mentees: ICON Members: $78 (inc. GST) 
    Non-Members: $99 (inc. GST) An invoice will be issued to mentees by the ICON accounts team.
    Fees for mentors: You pay only with your time and knowledge
    Registration: Please complete the relevant form and return to Karen Kalkaus by 11 July 2018. Mentoring program application pack

    If you have questions on the program please contact Karen Kalkaus

    We look forward to welcoming you to the Queensland ICON Mentoring Program!

    • 01 September 2018
    • 12:00 PM (UTC+10:00)
    • 01 March 2019
    • (UTC+11:00)
    • NSW

    ICON NSW Mentoring Program Launch

    The ICON NSW Committee is excited to launch the 2018/19 Mentoring Program.

    For those of you not already familiar with it, this ICON initiative is designed to increase influence, build collaboration, and extend the opportunity to network among B2B professionals.

    The aim of this program is to enhance a mentee’s abilities in their current role through connecting them with the experience of a mentor within our community. Through providing guidance and strategies that will allow mentee’s to improve their performance and confidence, this program will create an influential contribution to the mentee’s career. Mentors will also benefit from developing their leadership skills and shaping the careers of future B2B professionals.

    As with our prior year’s programs, this year we will run two programs – one for junior-mid level B2B professionals (Assistant through to Advisor/Executive) and one for our senior cohort of B2B professionals (Manager and above).

    Our junior-mid level program will run in a similar fashion to previous years with one scheduled meeting each month for a total of six meetings, or more if mutually agreed between the mentor and mentee. The suggested length of each meeting is one hour and can be arranged at a time, date and location suitable for both parties – we suggest catching up at a café over coffee. Additional communication may include phone or email interaction, again depending on what is agreed upon between you.

    The senior program will run in the same way as the junior-mid level program, however, it is designed to act as an "ideas network" for senior B2B professionals – sharing ideas across non-competing industries in a confidential environment. We suggest that the mentor and mentee meet on six occasions, however, this will again be at the discretion of the mentor and mentee. (Mentors from the junior program are, of course, also welcome to apply to be a mentee in the senior program.)


    Please download and complete the application pack (found by clicking here) and submit to your ICON NSW Committee Mentoring Program contacts by Friday, 7 September. When completing the form, please be sure to indicate if your application relates to the junior or the senior program.


    Luke Wilson (lwilson2@deloitte.com.au)

    Laura Gray (laura.gray@ashurst.com)

    Once you have submitted the form and have been matched with your mentor/mentee, the ICON NSW accounts team will invoice mentees.

    Please note that spaces in each program are limited so don’t delay in submitting your application!


    ICON Member - Mentee: $88 (GST incl.)

    Non-member - Mentee: $99 (GST incl.)

    Mentors pay only with their time and knowledge.


    Once you have been paired with your mentor/mentee you will receive an email from one of the program contacts advising you of the pairing and introducing you to one another. The program will officially run from September 2018 through March 2019, and there will be a mentor/mentee “meet and greet” event in September (details to follow).

    Again, if you have any questions about the program, please get in touch with your NSW Committee Mentoring Program contacts:

    Luke Wilson (lwilson2@deloitte.com.au)

    Laura Gray (laura.gray@ashurst.com)

    We hope the benefits for all will be numerous, and that you are as excited about this program as we are. We look forward to receiving your application!

    • 27 September 2018
    • 8:00 AM - 9:00 AM (UTC+08:00)
    • Ashurst Hong Kong, 11/F Jardine House, 1 Connaught Place, Central

    It’s back to school for the kids and back to business for ICON! Join us for morning coffee and tea and catch up on the B2B buzz with your sales, marcomms and business development peers. Find out who’s working where, who’s doing what, and what’s getting people excited about the year ahead.

    With some fun ways to help you move beyond exchanging business cards to make some real connections with great people, this ICON networking event promises to start your day off right!

    Come influence, collaborate and find opportunities with us, learn more about our FY19 ICON programme and meet your ICON Hong Kong committee.

    Event details:

    Date: Thursday, 27 September 2018
    Time: 8:00 am - 9:00 am
    Location: Ashurst Hong Kong, 11/F Jardine House, 1 Connaught Place, Central
    Price: ICON Members: HK$50 | AUD$9.50
    Non-Members: HK$80 | AUD$15.50
    *registrants will be charged in AUD 

    ICON thanks event sponsor:

    and coffee sponsor:

    • 27 September 2018
    • 6:30 PM - 8:30 PM (UTC+08:00)
    • SONS - 20 Cross Street China Square Central #01-19 Singapore 048422

    Join the ICON Singapore Committee and Principal Consultant Katherine Mountford (Marsden Group) for our Singapore mid-Autumn networking event - a  chance to mix and mingle with fellow Marketing, Business Development, and Communications professionals over some light refreshments.

    Katherine started her career as a marketing & communications professional in the insurance sector, before moving into professional services. For the past 13 years she has been working in recruitment, first in the UK, then Hong Kong and now Sydney. She currently heads the BD, Marketing & Communications team at Marsden Group, recruiting for law firms in Australia, Asia, the Middle East, US and London. Katherine has an extensive network of clients and candidates and draws on her personal experience as a BD, Marketing & Communications professional when placing or searching for candidates.

    At this event Katherine will share insights on the current trends in BD, Communications & Marketing across the globe in an informal discussion. According to Katherine, the Middle East and US markets are showing increased demand for experienced marketing and BD professionals, while in locations such as the Philippines, Belfast, Manchester the development of support teams has spiked demand for junior professionals.

    Whether you are looking to make a move to a new industry, jurisdiction or type of role - or just a general update on the state of the market, Katherine will be on-hand to share some of her key learnings from assisting many professionals across the globe.

    RSVP by 17 September 2018 to secure your spot.

    Event details:

    Date: Thursday, 27 September 2018
    Time: 6:30 pm - 8:30 pm
    Location: SONS, 20 Cross Street
    China Square Central #01-19
    Singapore 048422
    Price: ICON Members: Complimentary
    Non-Members: SG$10 | AUD$10 *Invoices will be in AUD

    All tickets include two drinks of either wine, beer or non-alcoholic beverages and a selection of canapés.

    ICON thanks event sponsor:

    • 10 October 2018
    • 5:30 PM - 7:00 PM (UTC+08:00)
    • Market Grounds (The Sunken Lounge - upstairs), 10 Telethon Avenue, Perth CBD

    ICON WA is excited to announce the inaugural launch of its Business Book Club, an initiative designed to bring our membership together through a shared love of reading.

    The Business Book Club will meet quarterly, catering specifically to business titles with the objective of sharing learning’s from the designated book at each meeting. It presents a wonderful opportunity to socialise and network with like-minded peers, as well as develop skills and knowledge of the latest trends and concepts in business.

    About the Book

    The book selected to kick off the Business Book Club is Start with Why, by Simon Sinek. Start with Why explores why some people and organisations are more inventive, pioneering and successful than others, with the author providing a framework needed for businesses to move beyond what and how they do things, to why they do it.

    The book is available for purchase at a number of online and retail book stores.

    The ICON WA Committee encourages all members and non-members to read Start with Why, before joining us at the launch event so we can all share our thoughts and comments.

    Event details:

    Date: Wednesday, 10 October 2018
    Time: From 5:30 pm - arrival and networking, 6:00 pm - facilitated discussion
    Location: Market Grounds (The Sunken Lounge - upstairs), 10 Telethon Avenue, Perth CBD
    Price: ICON Members: $10
    Non-Members: $15

    Happy reading! We look forward to seeing you there.

    ICON WA Committee

    • 11 October 2018
    • 5:30 PM - 7:00 PM
    • Corrs Chambers Westgarth, Level 25, 567 Collins Street Melbourne

    Machine learning is a term that we may hear fee earners use, but what actually is it?

    Machine learning is a subset of artificial intelligence, in the field of computer science that is centered on statistical techniques which give computers the ability to "learn" from data in an autonomous way. It is how PayPal can so readily and accurately identify fraudulent transactions. And it is used in ways you may not realise; if you get arrested in the state of New Jersey, the Public Safety Assessment machine learning algorithm will set your bail!

    As technology advances and our roles develop, it is important for BD professionals to be on top of trends when speaking to others in our businesses. This session will demystify this complex topic by covering:

    • An introduction to machine learning – what is and what isn’t machine learning, to help when you are speaking to others about it;
    • Key techniques of machine learning – how it works and central theories behind machine learning;
    • Application across clients and industries – how clients and industries are using machine learning, to help shape conversations with fee earners.
    Presenter details:

    Alyssa Buchardt

    Alyssa works with government and private industry to provide economic advice and analytical solutions in the energy and commercial sectors as well as legal and competition matters spanning a multitude of areas.

    Alyssa specialises in applied statistical and econometric techniques, data analytics and visualisation and economic modelling. She enjoys developing and applying these skills to interesting and useful problems to drive insightful and purposeful advice.

    Before joining Frontier, Alyssa provided economic consultancy services to the ACT Department of Education and Training and was a consultant with Deloitte Access Economics.

    Event details:

    Date:  Thursday, 11 October 2018
    Time: 5:30 pm - 7:00 pm
    Location: Corrs Chambers Westgarth, Level 25, 567 Collins Street Melbourne
    Price: ICON Members: $60
    Non-Members: $80

    ICON thanks Digital Decoding Series global sponsor:

    and event sponsor:

    • 17 October 2018
    • 4:30 PM
    • Ashurst, Level 11, 5 Martin Place, Sydney

    ICON's 2018 Annual General Meeting is being held on

    Wednesday, 17 October from 4:30 PM


    Level 11, 5 Martin Place, Sydney

    Alex Grell, ICON President and Lynn Morrison, ICON Treasurer will be presenting reports on ICON for the 2017/2018 financial year. The audited Financial Statements will also be tabled at the meeting.

    Click here to view the 2018 ICON Annual General Meeting Agenda.

    2018/2019 Board Nominations

    Click here to view the 2018/2019 ICON Board Nomination form.

    Completed forms must be submitted to the ICON office by 5:00 PM on Monday, 15 October 2018.

    Attending the AGM

    Teleconference facilities will be available for those members who would like to attend but are unable to do so in person.

    For those wishing to join the AGM via teleconference please follow the instructions below:

    Teleconference dial in details:

    Participant pin: 397 139 2476

    Adelaide: 8124 0471
    Brisbane: 3015 0542
    Hobart: 6218 0613
    Melbourne: 8687 0559
    Perth: 9210 8613
    Sydney: 8017 6163

    Beijing: 86 10 5667 0013
    Shanghai : 86 21 2039 7087

    Hong Kong: 3018 9118

    New Zealand: 9 929 1820

    Singapore: 6823 2276

    Toll free: 1800 197 380 (Australia)
    Toll free: 0800 452 949 (New Zealand)
    Toll free: 800 930 304 (Hong Kong)
    Toll free: 800 616 3198 (Singapore)

    Operator assistance: *0

    Mute or unmute line: *6

    If you are unable to attend the meeting, but would like to vote, please submit your vote via proxy by clicking here. Completed proxy forms must be submitted to the ICON office by 5:00 PM on Monday, 15 October 2018.


    If you require any further details regarding the AGM please contact Michelle Prior at michelle.prior@iconapac.com or on +61 407 286 114.

    • 18 October 2018
    • 9:00 AM
    • 19 October 2018
    • 5:30 PM
    • Ovolo Hotel: 6 Cowper Wharf Roadway, Woolloomooloo, Sydney

    Our ICON annual conference offers a unique opportunity for marketers, sales leaders, business developers, client engagement specialists and communicators working across Asia Pacific’s B2B market to come together to connect, learn, collaborate and discover over two days.

    ICON XQ - Market Leadership, offers more session choices and learning outcomes than we’ve ever provided before, thanks to our fresh format and dynamic theme and streams.  This year, we’ve built our program around five intelligence (Q) streams. Each stream is an important component of the market leadership puzzle and encompasses topics to arm you with the insight and knowledge to master leadership in the ever evolving B2B landscape.

    Together with a luxury venue and breathtaking harbour views, the annual conference promises to deliver an unforgettable event, unlike anything you’ve seen from us.


    Event details:

    Date: 18 and 19 October 2018
    Time: Full Day
    Location: Ovolo Hotel: 6 Cowper Wharf Roadway, Woolloomooloo, Sydney


    Group booking member (5+ registrants) $1,403pp
    Group booking non-member (5+ registrants) $1,658pp
    Practitioner member standard $1,650
    Practitioner non-member standard $1950
    Leader member $500
    Leader non-member $595
    Cocktail party only member SOLD OUT $150
    Cocktail party only non-member SOLD OUT $195

    Registration categories

    Practitioner registration

    Practitioner registration is suitable for attendees whose roles are technically focused. The practitioner registration provides access to all practitioner stream sessions and other conference activities however this ticket will not provide access to the leadership stream and its sessions.

    Leader registration

    Leader registration is suitable for attendees who hold senior roles within their organisation. Best suited to chief marketing officers, senior managers and discipline leaders, this ticket provides access to all conference activities including the exclusive leadership focused sessions, as well as the more technical practitioner focused sessions.

    Cocktail only registration

    Cocktail party registration is suitable for attendees who can’t make the conference, but would still like to take the opportunity to connect and network with their peers. This registration will provide access to the conference cocktail party on the evening of 18 October but does not provide access to any of the conference’s other components.

    ICON thanks our conference sponsors:




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