About ICON

Welcome to ICON

ICON is the network for B2B professionals across the Asia-Pacific region. With over 3,000 members in Australia, New Zealand, Singapore, Shanghai, and Hong Kong, we connect professionals across diverse industries, including accounting, legal, engineering, property, technology, and more.

Who We Are

We are a community of marketers, business developers, customer engagement specialists, and communicators, committed to sharing knowledge, fostering connections, and supporting professional growth.


What We Offer


At ICON, we provide opportunities for Learning and Development through:

  • Webinars, seminars, and conferences designed to enhance skills and inspire innovation.
  • Networking opportunities to build valuable professional connections.
  • Specialised programs tailored to support members at all stages of their careers:
    • Next Step: For junior marketers.
    • Fast Track: For mid-to-senior level marketers.
    • ICONnect: An invitation-only program for BDMC leaders.

Our Story


ICON began over two decades ago as the Australian Legal Marketing Association (ALMA), later evolving into the Asia Pacific Professional Services Marketing Association (APSMA). Today, we are ICON—a network that reflects the diverse and dynamic roles of B2B professionals across the region.


Our Purpose


We empower our members to:

  • Develop their expertise and skills.
  • Build strong, lasting networks.
  • Drive positive change in their businesses and careers.


Our Philosophy: Connected Thinking


ICON is built on the principle of Connected Thinking—bringing together diverse expertise and perspectives to create impact and opportunity.

Join ICON today and be part of a community shaping the future of B2B.