Western Australia Events

Upcoming events

    • 12 March 2019
    • 12:00 PM - 2:00 PM (UTC+08:00)
    • Jackson McDonald, Level 17, 225 St Georges Terrace, Perth

    We are living in a digital world and it's time to take your digital savvy to the next level. 

    Posting content on a website or on LinkedIn is only the beginning.  To make a measurable digital impact,  you’ll need to step outside of your comfort zone, learn cutting-edge digital strategies and ensure you measure the right metrics!  Whether your title includes "digital" or not, if you are working in B2B marketing, business development, PR or communications in 2019, this session will cover the "hacks" you need to know to add value in your organisation.

    Topics will include:

    • Digital marketing in a relationship marketing world;
    • How to generate new ideas for online campaigns that improve client or referrer relationships;
    • Tools that you can use to research ideas, develop campaigns and measure your performance; and
    • Understanding analytics and measuring more than just “likes” and “visits”.

    From this highly interactive session, you will walk away with the framework to generate a forward-thinking digital campaign that makes an impact.

    Presenter details:

    Paul Evans, Toro Digital

    Paul Evans has over 10 years of experience leading marcomms and business development functions at some of Australia’s fastest growing law firms. Passionate about B2B marketing, Paul has built an agency, Toro Digital, that helps businesses add value to their existing client and referrer relationships and attract new business opportunities. See more about him at https://www.torodigital.com.au/about/team/paul-evans/

    Event details:

    Date:  Tuesday, 12 March 2019 
    Time: 12:00 pm to 2:00 pm
    Light lunch will be provided
    Location: Jackson McDonald, Level 17, 225 St Georges Tce Perth

    ICON Members: $30 AUD
    Non Members: $45 AUD

    ICON thanks Digital Decoding Series global sponsor:

    and event sponsor:

    • 31 March 2019
    • 12:30 PM (UTC+08:00)
    • 31 December 2019
    • (UTC+08:00)
    • Perth WA

    Our 2019 reverse, cross-industry mentoring program in WA is about to take flight and we would like you to participate.

    There are many benefits to being involved in a mentoring program. Mentors have an opportunity to invest themselves in someone who is keen to learn from a seasoned professional. Mentees are able to share ideas with someone who has walked down the same path. At ICON, we are pleased to share the benefits of mentoring with our members.

    Our WA mentoring program is now it its second year. This cost-effective program matches professionals aspiring to leadership with established senior leaders and provides a framework for creating and building mentoring relationships.

    "I feel external mentor/mentee relationships are really important. Having previously benefited from being mentored earlier in my career, it is very rewarding to pay it forward in now being a mentor." ICON Mentor WA, 2018

    New to ICON WA’s mentoring program?

    To formalise your participation, there are two easy steps:

    (1) Complete an application form so we have a better understanding of what you’re looking to benefit from our program and so we can ensure you’re matched with a mentor/mentee appropriately. Mentoring Application Form - click here. Please complete and return your application to Kristy Rewell by 1 March 2019; and

    (2) Complete registration as outlined below.

    Already participating in the ICON WA mentoring program?

    As your mentor/mentee may have let you know, now is the time to renew your registration for the current year. All you need to do is click “register” as outlined below and you are all set.


    For Mentees (less than 8 years professional B2B marketing experience)
    ICON Members: $65*
    Non-Members: $80*

    For Mentors (more than 8 years of professional B2B marketing experience, manager or higher title)

    For Students (currently enrolled in University)

    * This price covers the program costs and includes entry to attend a mentoring lunch event.

    Click here to register by 1st March 2019. Those who register for the 2019 mentoring program will receive a separate invitation for an upcoming mentoring lunch event.

    ICON thanks event sponsor:

Past events

12 December 2018 ICON WA: End of Year Sundowner Event
14 November 2018 ICON WA: Inaugural Marketing, BD & Communications Hackathon - benefiting Community Organisations
25 October 2018 ICON Digital Decoded: Demystifying blockchain and cryptocurrency
18 October 2018 2018 ICON Australia & New Zealand Conference XQ Market Leadership
18 October 2018 2018 ICON Australia & New Zealand Conference: Breakfast Event - Using AI to deliver a standout B2B Experience
17 October 2018 ICON - Annual General Meeting 2018
10 October 2018 ICON WA: Business Book Club Launch Event
13 September 2018 ICON WA: Taking Charge of your career and be your own career coach
30 August 2018 ICON WA: How to Use Client Experience and Empathy Mapping to Boost Client Insights
05 June 2018 ICON WA: Business Bootcamp - Cash is King
22 March 2018 ICON WA: Disruption and Innovation Panel Event
06 March 2018 ICON & beaton Webinar: Innovation – what clients want from law and engineering firms
15 February 2018 ICON WA: BYO Networking Lunch: Hot Topics in 2018
11 December 2017 ICON study: Pursuing web performance - Complimentary session
19 October 2017 ICON Australia & New Zealand Conference 2017
18 October 2017 ICON - Annual General Meeting 2017
20 September 2017 ICON WA: Dive into Design Thinking
24 August 2017 ICON WA: Launch Party
07 June 2017 ICON WA: Making You and Your Firm Fit for the Future + Speed Networking
15 March 2017 APSMA WA: Seminar and Breakfast - Creating Opportunities for Yourself and Others
23 November 2016 APSMA WA: End of Year Sundowner Social Networking Event
22 November 2016 APSMA Webinar: Client Centricity – How to Execute and Measure ROI
27 October 2016 Australia & New Zealand Conference 2016 - Conference and Cocktail Party
26 October 2016 APSMA - Annual General Meeting 2016
04 October 2016 APSMA WA Roundtable Event: Shifting the Focus - Marketing ideas for associates, seniors and managers
28 September 2016 APSMA WA: Networking Event - Top Ten LinkedIn Tips
17 August 2016 APSMA WA: How to Manage the Modern Media Landscape
27 July 2016 APSMA Webinar: What drives favourability? How have General Counsel and their legal teams been evolving?
08 June 2016 APSMA WA: Tips and Tricks for B2B Social Media Marketing Success
02 June 2016 APSMA Asia: 2016 Asia Conference - Navigate
31 March 2016 APSMA WA: The Reality of Value-Based Pricing in the Professions
15 March 2016 APSMA Masterclass: Winning work in the age of procurement
04 December 2015 APSMA Qld: Next Steps: Clients and Relationship Management - Metrics and Measurement
11 November 2015 APSMA WA: End of Year Sundowner - Social Networking Event
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