Ryan Shelley will be taking a deep dive into social media and how it can be wielded effectively and practically for marketing strategies of any firm size.
He will start by having a look at the current state of social media in Australia and will finish by sharing an extremely practical 3 step plan that any firm can use to be successful on social media.
Ryan will offer the tools and strategies to manage a social media campaign so you can take control of the social media narrative for your firm.
Ryan Shelley is the Managing Director of Pepper IT, a full service digital and social media agency with a growing reputation as the leading agency for leveraging digital media for professional services firms.
Regarded as a social media expert, Ryan is regularly called upon to give expert advice, recommendations and presentations on all things Digital Marketing. He has recently been called upon to provide expert commentary to the likes of ABC, Channel 7, SBS, News.com.au and Pacific Magazines publications as well as numerous industry publications and national and local newspapers.
Graduating from the University of Sydney, Ryan has an Engineering Degree specialising in Electronic Commerce. This fundamental knowledge of the technical, combined with the practical application of Digital Marketing, makes Ryan’s full spectrum approach unique.
With close to twenty years’ experience working in boutique and consulting roles for some of the nation’s largest professional service organisations - from law, real estate, property and private equity to the NASDAQ stock exchange, Ryan enjoys the diversity and complexity of the technical side, while working with his clients to enhance and leverage their online presences.
Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne - 12:00 pm - 1 :00 pmBrisbane - 11:00 am - 12:00 pmAdelaide - 11:30 am - 12:30 pmHong Kong / Singapore / Perth - 9:00 am - 10:00 am
Webinar - login details to be sent to registrant closer to the webinar.
Please note the webinar will be recorded and sent to all registrants.
ICON thanks webinar sponsor:
Everyone is talking about CX. And now we are too…
As the B2B marketplace becomes increasingly competitive and differentiation becomes more challenging than ever before – the buzz around customer experience (CX) has only gotten louder. CX has emerged as not only a key driver for growth and differentiation in the B2B business world, but an essential component of business sustainability.
Join us on Wednesday, 16 October 2019 and discover how to master CX in the rapidly evolving world of B2B marketing, business development, sales and communications.
Over a number of forum sessions facilitated by CX experts and industry leaders we’ll be covering the cutting edge of B2B CX, exploring how to better understand clients and bring them positive and engaging experiences at every touch point and interaction in their journey with your brand.
GHD, Level 8, 145 Ann Street Brisbane QLD 4000
For group bookings (5 or more people) please contact our events team.
ICON thanks conference sponsors:
Katie RosserSeldon Rosser
Katie is the director and co-founder of Seldon Rosser, a recruitment business working with the best services businesses in the Asia-Pacific region. Katie trained as a lawyer in the UK, but when she moved to Australia in 2006 she realised she wanted to put her people skills to good use, which led to a career in recruitment.
Katie enjoys supporting people through the life changes a career move can bring, with an open, honest, empathetic and supportive approach.
How to qualitatively understand your clients
Matt JohnsAs a qualified former under cover officer, Matt has spent a long time understanding what drives human behaviour. Matt uses his unique experience in the police and as the Acting Chief Strategy Officer at Deloitte to help firms develop a deep understanding of the experience they are currently creating for their customers.
Matt believes the experience your organisation creates for your customers is one of the most powerful competitive advantages you can develop. Yet too many businesses are leaving this to chance and in many cases barely doing enough to keep up with their competition. Together with you, he seeks to understand how they truly feel and think, not just what they are prepared to say.
From this base, he works with you to visualize the end to end experience by tracking the emotive journey of the customer and identifying opportunities to transform the experience. He guides you through a process of targeted ideation to design new, compelling experiences, including robust testing to ensure each new idea will have the desired impact. Ultimately, his goal is to help you design deliberate experiences for your customers that will create true competitive advantage.
Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne - 12:00 pm - 1:00 pmBrisbane - 11:00 am - 12:00 pmAdelaide - 11:30 am - 12:30 pmHong Kong / Singapore / Perth - 9:00 am - 10:00 am
Webinar - login details to be sent to registrant closer to the webinar
All webinars are recorded and sent to registrants.
VivEm Communications Pty Ltd
A communication and corporate affairs specialist with close to two decades of demonstrated success, I support organisations to achieve their goals and maintain their social licence to operate. I do so by sharing what’s important with the people who matter to positively impact levels of trust and advocacy. From employees and customers, to intermediaries such as journalists and other influencers who impact how key stakeholders think, feel and act – I have the capability and experience to support.
Using the ten principles behind great customer experiences
Webinars are also recorded and sent to registrants.
Using Design Thinking to improve the client experience
Auckland - 2:00 pm - 3:00 pm
Sydney / Melbourne / Brisbane - 12:00 pm - 1:00 pmAdelaide - 11:30 am - 12:30 pmHong Kong / Singapore / Perth - 10:00 am - 11:00 am