Leadership Learning for Senior BDMC Professionals

ICON Lead is an exclusive, invitation-only learning and development series for senior BDMC professional within ICON’s corporate member firms, including Heads of Department, Directors and Chief Marketing Officers and their equivalalent.


Created for leaders who are shaping strategy, driving growth and leading change across the profession, ICON Lead provides a trusted forum of peers to explore the issues, opportunities and innovations influencing the future of business development, marketing and communications in professional services.


The 2027 program combines in-person and online sessions to deliver high-value learning, networking and strategic insights tailored to the realities of professional services marketing. Each session is held under Chatham House Rule to encourage open, honest and practical discussion among peers.

    Leading yourself

    Pressure, presence and what comes next

    12:30 – 2:00pm ·
    Leading Under Sustained Pressure: How Do You Show Up?
    Katherine Mountford

    Katherine Mountford

    Founder, Leadership Adviser and Coach, KM Growth

    The aim is not to teach resilience or provide a formula for managing pressure. It is to help participants better understand how they show up when under pressure, the impact that can have on others, and what they can consciously do differently. Drawing on Lumina Spark principles, with small-group breakout discussion and facilitated debrief.

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    12:30 – 2:00pm
    Balancing High-Performance with Psychological Safety

    Details to be confirmed

    12:30 – 2:00pm ·
    Leading Through Times of Significant Macro Challenge

    Damien Murphy

    Managing Director & Executive Coach, Unlocked Potential

    Practical approaches to managing physical, emotional, mental and purposeful energy, strengthening emotional presence and balancing organisational demands with team wellbeing. Participants will explore how to lead with both compassion and accountability, supported by a simple regulation toolkit that can be applied when pressure is high.

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    12:30 – 2:00pm
    Private Equity Investment in Firms

    Details to be confirmed

    12:30 – 2:00pm ·
    Beyond the CMO: Exploring the Next Chapter for Professional Services Leaders

    Emma Zadow

    Independent Board Director

    Tammy Mills

    Head of Online & Decisioning, Mercer Australia

    An increasing number of senior leaders are building careers that extend beyond Director or CMO — executive leadership, consulting, entrepreneurship, portfolio careers and board positions. Emma and Tammy share their career journeys, the decisions that shaped them, and how to redefine career success beyond traditional titles.

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    12:30 – 2:00pm
    Crisis & Reputational Risk

    Details to be confirmed

    Participation in ICON Lead is by invitation only and open to senior BDMC professionals from firms with an ICON corporate membership.

    For more information about ICON Lead or to express interest in future programs, please contact our team. 

    ICON Lead Pricing

    $50 per session.

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