Upcoming events

    • 01 July 2017
    • NSW

    ICON NSW Mentoring Program Launch

    In partnership with program sponsor, Marsden Group, the ICON NSW Committee is excited to launch the 2017 Mentoring Program.

    For those of you not already familiar with it, this ICON initiative is designed to increase influence, build collaboration, and extend the opportunity to network among B2B professionals. 

    The aim of this program is to enhance a mentee’s abilities in their current role through connecting them with the experience of a mentor within our community.  Through providing guidance and strategies that will allow mentee’s to improve their performance and confidence, this program will create an influential contribution to the mentee’s career.  Mentors will also benefit from developing their leadership skills and shaping the careers of future B2B professionals.

    As with last year’s program, this year we will run two programs – one for junior-mid level B2B professionals (Assistant through to Advisor/Executive) and one for our senior cohort of B2B professionals (Manager and above).

    Our junior-mid level program will run in a similar fashion to previous years with one scheduled meeting each month for a total of six meetings, or more if mutually agreed between the mentor and mentee.  The suggested length of each meeting is one hour and can be arranged at a time, date and location suitable for both parties – we suggest catching up at a café over coffee.  Additional communication may include phone or email interaction, again depending on what is agreed upon between you.

    The senior program will run in the same way as the junior-mid level program, however, it is designed to act as an "ideas network" for senior B2B professionals – sharing ideas across non-competing industries in a confidential environment.  We suggest that the mentor and mentee meet on six occasions, however, this will again be at the discretion of the mentor and mentee. (Mentors from the junior program are, of course, also welcome to apply to be a mentee in the senior program.)


    Please review and complete the applicable mentor/mentee form as part of either the junior or senior application pack (found by clicking the relevant links below) and submit to your ICON NSW Committee Mentoring Program contacts by Wednesday, 28 June 2017.

    Junior-mid level program – Nichole McLachlan (nichole.mclachlan@corrs.com.au), Laura Gray (laura.gray@ashurst.com) and Tanjali Chelliah (tanjali.chelliah@clydeco.com).

    Junior Mentoring Program Application Pack (including both mentor and mentee application forms) 

    Senior program – Vicky Doneska (vicky.doneska@bnlaw.com.au) and Jo Wood (jo.wood@macquarie.com).

    Senior Mentoring Program Application Pack (including both mentor and mentee application forms) 

    Once you have submitted the relevant form and have been matched with your mentor/mentee, mentees will be invoiced by the ICON NSW accounts team.

    Please note that spaces in each program are limited so don’t delay in submitting your application!


    ICON Member- Mentee:  $88 (GST incl.)
    Non member- Mentee:  $99 (GST incl.) 

     pay only with their time and knowledge.


    Once you have been paired with your mentor/mentee you will receive an email from one of the program contacts advising you of the pairing and introducing you to one another.  The program will officially run from July to December 2017, and there will be a mentor/mentee “meet and greet” event in late July (details to follow).

    Again, if you have any questions about the program, please get in touch with your NSW Committee Mentoring Program contacts:

    Junior-mid level program – Nichole McLachlan (nichole.mclachlan@corrs.com.au), Laura Gray (laura.gray@ashurst.com) and Tanjali Chelliah (tanjali.chelliah@clydeco.com).

    Senior program – Vicky Doneska (vicky.doneska@bnlaw.com.au) and Jo Wood (jo.wood@macquarie.com).

    We hope the benefits for all will be numerous, and that you are as excited about this program as we are.  We look forward to receiving your application!

    ICON thanks the program partner:

    • 13 July 2017
    • 7:45 AM - 9:00 AM
    • Deloitte – Level 9 Grosvenor Place, 225 George St, Sydney
    • 7

    It’s the latest business trend on everyone’s lips, but Design Thinking is more than just a passing fad.

    Used as a methodology for solving problems and discovering new opportunities, companies big and small in every industry are integrating it into the way they do business.

    Jo Rhoden, a Partner at Deloitte Australia and one of the company’s leading design thinkers and innovators has used her knowledge in Design Thinking to help shape the audit profession within the Australian firm.

    During this session, Jo will introduce you to the foundation principles of Design Thinking, and examine some of the tools and methodologies that you can use in your role every day to improve the way you solve problems for your stakeholders.

    There will be an opportunity to work through some of the Design Thinking tools yourself, so bring your problem solving hats. There will also be a Q&A with Jo at the end of the session.

    A little bit more about Jo:

    Jo Rhoden is a Partner in Deloitte’s Audit & Assurance business unit. Originally a trained biologist, Jo then moved into accounting with roles in audit, consulting and banking. She found her passion as an innovator and shaper for the audit profession within Deloitte Australia – winning the Deloitte Australia ‘Innovator Of The Year’ award in 2012.

    Working in the Strategic Capability team, Jo brings design capability across the firm, working with stakeholders across the system, including important collaborators outside of Deloitte to help understand both the system and the likely system impacts of change on teams and clients.

    Event details: 

     Date: Thursday, 13 July 2017 
     Time: 7:30 am for 7:45 am - 9:00 am
    A light breakfast will be served. Please advise dietary requirements during registration.
     Location: Deloitte – Level 9 Grosvenor Place, 225 George St, Sydney

    ICON Members: $88 AUD (inc GST)
    Non-Members: $110 AUD (inc GST)

    To register for this session, please click here.

    We look forward to seeing you there!

    Upcoming sessions in 2017

    • September – Next Step session 4: Resilience and wellness
    • November – Next Step session 5: Finding your voice – influencing senior stakeholders

    Further details on each of the above events, including date, venue, presenters and individual event registration will be circulated leading up to each event.

    ICON thanks event sponsor:

    • 18 July 2017
    • 4:15 PM - 7:30 PM (UTC+09:30)
    • Sir Keith Murdoch House 31 Waymouth St, Adelaide

    Following on from the first Digital Workshop, Understanding the complexities of the digital landscape for professional service providers, the second workshop date has now been set to expand on digital concepts covered initially.

    If you didn’t attend the first workshop, this presentation will still be relevant to those looking to increase their digital presence.

    Top 3 takeaways will be: 

    1. How to best use the various digital platforms
    2. How to present a business case to justify spend
    3. Aligning ROI with objectives

    Lock the date in your diary:

     Date: Tuesday 18 July 2017
     Time: 4.15pm arrival for 4.30–5.30pm presentation
    5.30pm networking and drinks
     Venue: Sir Keith Murdoch House 31 Waymouth St, Adelaide
     Price: ICON Member: $35AUD

    Presented by Marie Screnci, News Xtend Sales Manager


    ICON thanks event sponsors:


    • 26 July 2017
    • 12:15 PM - 2:00 PM (UTC+10:00)
    • BDO, Level 10 - 12 Creek St Brisbane

    Developing and managing client relationships is critical to the success of a professional services firm. A successful key account program is critical for achieving revenue and growth objectives, but given the complexity surrounding key account programs, this isn’t an easy task. In this session we’ll discuss the principles for driving and sustaining key account program effectiveness and how you can maximise the value of your program.

    By attending this session, you will learn practical tips including:

    • Principles for establishing a successful key account program
    • The action steps for improving or building out your key account program
    • The drivers of key account growth

    About the speaker:

    Amy Orr serves as an Executive Advisor in Australia and New Zealand, working across CEB’s Sales and Customer Service programs from the CEB (is now Gartner) Sydney office.

    In this role, Amy regularly facilitates discussions with senior executives and their teams on how best to apply peer experience and CEB's quantitative insight to their own context.

    Members seek out Amy’s input as a thought-partner and interpreter of CEB research in areas such as: customer service experience and measurement, service channel strategy, frontline talent development, and manager effectiveness. She frequently partners with organisations to execute strategies in line with “The Challenger Sale,” “The Challenger Customer,” “The Effortless Experience,” and other customer-related topics.

    Event details:

     Date: Wednesday 26 July 2017
     Time: 12:15 pm for registration 
    12:30 pm to 2:00 pm (includes light lunch)
     Location: BDO, Level 10 - 12 Creek St Brisbane 
     Price: ICON Members - $55 AUD
    Non Members - $77 AUD

    ICON thanks event sponsor:

    • 08 August 2017
    • 7:30 AM - 9:00 AM
    • Gilbert + Tobin – Level 35, Tower Two, International Towers, Barangaroo

    Professional service firms are shifting their attention to, and investment in, business development skills and expectations from the exclusive realm of Partners. Today firms are engaging a wider cross section of experience to help them compete.

    Recently presented in Brisbane and Melbourne to outstanding feedback, Sue-Ella Prodonovich will join us in Sydney to discuss tried and tested methods for up-skilling and empowering fee earners (from Associate/Senior through to Senior Associate/Director levels) in business development and marketing.

    This session will look at:

    • Practical ideas for getting professionals involved from day one
    • The role of marketing and business development
    • How to improve your firm’s rate of success

    A little bit more about Sue-Ella:

    Sue-Ella is an ICON ‘Hall Of Famer’ with more than 20 years’ senior level experience in strategy, client listening, client experience management and BD.

    During this time her roles have included Director of Marketing with Arthur Andersen, Director of Business Development & Marketing with Baker McKenzie, Senior Consultant with RogenSI, Owner of PTB Consulting, and Partner, Business Development Services with Crowe Horwath.
    Sue-Ella established Prodonovich Advisory in 2012.

    Click here to view Sue's LinkedIn profile.

    Who should attend:

    • Young professionals
    • Marketing and Business Development professionals
    • HR and Learning & Development professionals
    • Managing Partners and CEOs

    Event details: 

    Date:  Tuesday, 8 August 2017
    Time:  7:30 am for 7:45 am-9:00 am
    A light breakfast will be served. Please advise dietary requirements during registration.
    Location:  Gilbert + Tobin – Level 35, Tower Two, International Towers Barangaroo

    ICON Members: $77 AUD (including GST)
    Non-Members: $99 AUD (including GST)

    To register for this session, please click here.

    We look forward to seeing you there!

    ICON thanks event sponsor:

    • 19 October 2017
    • 9:00 AM
    • 20 October 2017
    • 5:30 PM
    • Sheraton on the Park, Sydney


    October 19 & 20, 2017 – Sheraton on the Park, Sydney

    More than one booking advantage – discount deadline approaching!

    Early Booking Advantage – book before 31 July discount
    Group Booking Advantage – groups of 5+ discount

    Program update

    New speakers confirmed 


    Insider knowledge on Managing between generations from Avril Henry, author of ‘Leadership Revelations: An Australian Perspective’ and Executive Director, Australian Centre for Leadership for Women 

    Associate Professor Robin Stonecash discusses Management innovation for cross-border teams from her experience as Director Executive Education University of Sydney Business School, and as Program Director for Rabobank’s Executive Development Program 


    Marketing Automation and industry nouse from Ben Scott, Grant Thornton and Jason Murray of RAIN Group

    New panel confirmed

    Collaborative Intelligence Panel

    Sarah Chisman-Duffy, Head of Client Engagement, Corrs Chambers Westgarth
    Matthew Jones, Head of Knowledge & Research, Herbert Smith Freehills
    Allison Nussbaum, Head of Client Success, Manzama

    They join…

    Brilliant thinking

    International guest speaker Timothy B. Corcoran on current trends for data-driven marketing
    Anthony Quinn, Value Machine, asking Is Design Thinking the path to Utopia?

    Intelligent content

    Top tips from Paul Hugh-Jones, Beaton Global, What winners do differently - Take aways from the AFR Client Choice Awards

    Challenging discussion

    The celebrated panels return: CMO Panel, Managing Partner Panel and Client Panel

    + Conference Cocktail Party

    Reach for the sky with us at Sydney's newest rooftop venue Untied Rooftop Bar, Barangaroo

    ICON is the keynote professional development and engagement network for sales, business development, marketing and communications professionals working for the leading professional services firms in Asia Pacific.

    Please see below the conference program snapshot.

    Registration Fees:

    Early bird - Members: 
    $1,295 AUD
    Early bird - Non Members:   
    $1,795 AUD
    Standard Rate - Members:   
    $1,650 AUD
    Standard Rate - Non Members:
    $1,950 AUD
    One Day Pass:
    $850 AUD
    Group Booking: $800 AUD
    Cocktail Party Only - Members $100 AUD
    Cocktail Party Only - Non Members $130 AUD

    ICON thanks the conference sponsors:




Past events

21 June 2017 ICON VIC: 2017 Next Step Program Session 1
21 June 2017 ICON VIC: 2017 Next Step Program
15 June 2017 ICON Melbourne Forum 2017: Full Program and Schedule, Cocktail Party Only Tickets
07 June 2017 ICON WA: Making You and Your Firm Fit for the Future + Speed Networking
02 June 2017 ICON NSW: CONNECT Lunch 2 - Client Relationship Managers
30 May 2017 APSMA QLD: Learn to Make Your Own Video
18 May 2017 APSMA NSW: CONNECT Lunch 1- Event Organisers and Event Marketers
18 May 2017 APSMA NSW: Next Step Session 2 - Building and Enhancing your Personal Brand: Ask the Panel!
08 May 2017 APSMA SA: Outperforming through Client Experience Excellence
05 May 2017 APSMA NSW Digital Dimensions: The War of Attention – How to Capture your Audience with Inbound Marketing
04 May 2017 APSMA VIC: Connect Lunch | Client Feedback
19 April 2017 APSMA VIC: eDM - Getting it right and getting it read in 2017
12 April 2017 APSMA SA: Understand the complexities of the digital landscape for professional services
06 April 2017 APSMA NSW: #BeBoldForChange – Continuing the Conversation
04 April 2017 APSMA Masterclass: Successful Premium Pricing
28 March 2017 APSMA NSW: Next Step session 1 - Trend alert: Breaking down the professional services buzzwords
28 March 2017 APSMA NSW: 2017 Next Step Program
22 March 2017 APSMA VIC: Shifting the Focus - Marketing Ideas for Associates, Seniors and Managers
16 March 2017 APSMA VIC: Connect Lunch - Client Relationship Managers
15 March 2017 APSMA WA: Seminar and Breakfast - Creating Opportunities for Yourself and Others
14 March 2017 APSMA QLD: Next Step 1: Speed Mentoring
14 March 2017 APSMA QLD: Next Step Program 2017
09 March 2017 APSMA VIC Committee: Connect Lunch - Communication Managers (Internal)
28 February 2017 APSMA QLD: Rethinking Your 2017 Digital Strategy
08 December 2016 APSMA NSW: Christmas Party 2016
07 December 2016 APSMA Qld: Christmas Party - Celebrate The End of Another Busy Year
07 December 2016 APSMA Qld: Leveraging client insights
30 November 2016 APSMA VIC: Christmas Party 2016!
23 November 2016 APSMA WA: End of Year Sundowner Social Networking Event
22 November 2016 APSMA Webinar: Client Centricity – How to Execute and Measure ROI
17 November 2016 APSMA VIC: Toolkit Series – Client Panel.
15 November 2016 APSMA QLD: Social Media – Finding Value in the Hype
02 November 2016 APSMA SA: End of year celebrations - Twilight at Adelaide Oval
27 October 2016 Australia & New Zealand Conference 2016 - Conference and Cocktail Party
26 October 2016 APSMA - Annual General Meeting 2016
19 October 2016 APSMA QLD: Next Step 4 - Leadership discussion: earning a seat at the table
19 October 2016 APSMA NSW: Next Step - Presenting with impact
13 October 2016 APSMA Vic: Advanced Dinner
13 October 2016 APSMA VIC: Connect Networking Next Step Lunch
12 October 2016 APSMA QLD: Shifting the Focus - Marketing ideas for Associates, Seniors and Managers
04 October 2016 APSMA WA Roundtable Event: Shifting the Focus - Marketing ideas for associates, seniors and managers
28 September 2016 APSMA WA: Networking Event - Top Ten LinkedIn Tips
15 September 2016 APSMA VIC: Connect – Tender/Bids Lunch
14 September 2016 APSMA SA: The State Brand – From awareness to meaning
14 September 2016 APSMA VIC: Next Step - Building your professional network
12 September 2016 APSMA NSW Next Step: Writing to win!
08 September 2016 APSMA VIC: Connect - Small firm BD and Marketing Managers
07 September 2016 APSMA QLD: Next Step 3 - Find your networking groove
31 August 2016 APSMA NSW Next Step: Networking Your Way from Now to WOW!
31 August 2016 APSMA VIC Toolkit series: Partnering for success - The joys and challenges of multi-firm pursuits
19 August 2016 APSMA SA: Personal brand - what do you want people to say about you?
18 August 2016 APSMA VIC: Connect - Digital Marketing
17 August 2016 APSMA WA: How to Manage the Modern Media Landscape
09 August 2016 APSMA VIC: Next Step - All about the dollar$: Financial and business acumen
05 August 2016 APSMA NSW Next Step: Increasing your impact – techniques for influencing senior people
05 August 2016 APSMA NSW: 2016 Next Step Program
27 July 2016 APSMA Webinar: What drives favourability? How have General Counsel and their legal teams been evolving?
27 July 2016 APSMA VIC: Positioning Stakeholders as Thought Leaders – How to Use Social Media to Maximise Success
21 July 2016 APSMA VIC: Connect - Event Organisers and Event Marketers
21 July 2016 APSMA VIC: Connect - Networking Lunches
20 July 2016 APSMA 1 Day Masterclass: Storytelling for Leaders
12 July 2016 APSMA VIC: Next Step - Business writing
01 July 2016 APSMA VIC: Mentoring Program
30 June 2016 APSMA Qld: Digital Stream – Disrupt to survive. Innovate to thrive
23 June 2016 APSMA Qld Next Step: What does it take to be a person of influence
08 June 2016 APSMA WA: Tips and Tricks for B2B Social Media Marketing Success
07 June 2016 APSMA Vic: Next Step - Tendering 103: Winning work
06 June 2016 APSMA SA: Having a Powerful Presence
02 June 2016 APSMA Asia: 2016 Asia Conference - Navigate
26 May 2016 APSMA NSW - Autumn drinks - Come and have 'chips and a chat'
13 May 2016 APSMA NSW: The Legal 500
11 May 2016 APSMA Vic: 2016 Next Step Program
11 May 2016 APSMA Vic: Next Step - What you wish you had known - panel session
05 May 2016 APSMA Vic: Trivia Night 2016
27 April 2016 APSMA Qld: Digital Stream - Content Chaos, are you ready to disrupt?
21 April 2016 APSMA Qld: Next Step 1 Building resilience in times of change
21 April 2016 APSMA QLD: Next Step Program 2016
19 April 2016 APSMA Vic: Toolkit Session - Mindfulness
14 April 2016 APSMA SA: The secret to online PR success
31 March 2016 APSMA WA: The Reality of Value-Based Pricing in the Professions
17 March 2016 APMSA Vic: Digital: Choosing the right digital channel for your campaign
15 March 2016 APSMA Masterclass: Winning work in the age of procurement
09 March 2016 APSMA Vic Toolkit - The Good, the Bad, and the Ugly: Navigating Corporate Politics
10 February 2016 APSMA SA: Digital disruption, the next step - is your business embracing the… "user driven apocalypse"?
09 December 2015 APSMA Qld: Kick off the festive season at the APSMA Christmas Party!
04 December 2015 APSMA Qld: Next Steps: Clients and Relationship Management - Metrics and Measurement
26 November 2015 APSMA NSW: The future of video for professional services
25 November 2015 APSMA Qld - Technical Toolkit Series: What winners do differently
19 November 2015 APSMA Vic: Christmas Party 2015!
19 November 2015 APSMA SA: Masterclass - Creating Client Value in Professional Services
19 November 2015 APSMA NSW: Leveraging LinkedIn
12 November 2015 APSMA Vic: Digital Series - The ABC's of SEO
11 November 2015 APSMA WA: End of Year Sundowner - Social Networking Event
28 October 2015 APSMA NSW: The value of your firm’s value proposition
28 October 2015 APSMA Qld: Next Steps - Project Management in Marketing
22 October 2015 Australia & New Zealand Conference 2015 - Conference and Cocktail Party
14 October 2015 APSMA Vic: Implementation of Client Feedback Methods - A pragmatic approach to client surveys
14 October 2015 APSMA NSW: Shifting the Focus: Marketing ideas for Associates, Seniors and Managers
07 October 2015 APSMA SA: Demystifying privacy laws for marketers
30 September 2015 APSMA Vic: Implementation of Client Feedback Methods
30 September 2015 APSMA Vic: Implementation of Client Feedback Methods - Best Practice Client Feedback
29 September 2015 APSMA NSW – Digital automation for professional services marketing
16 September 2015 APSMA QLD - Technical Toolkit Series: Search engine optimisation, something everyone owns
09 September 2015 APSMA VIC - Next Step 6 The art of tendering
27 August 2015 Postponed: APSMA NSW - Thirsty Thursday Reconnect with your colleagues!
26 August 2015 APSMA VIC - Digital Series Social Media Marketing: Maximise your digital ROI and utilise sophisticated digital selling with sponsored social media activity.
18 August 2015 APSMA VIC - Short Black series Dîner en Blanc: Building an event from the ground up
12 August 2015 APSMA SA - Communication on the move – how do you connect and engage in a mobile world?
06 August 2015 APSMA QLD - The good, the bad, and the ugly: Navigating corporate politics
05 August 2015 APSMA VIC - Next Step 5 Embrace the benefits of social media as a marketing tool
31 July 2015 APSMA VIC - Winter Drinks 2015!
23 July 2015 APSMA VIC - Digital Series: Engaging with your Digital Customer
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