Our 2019 reverse, cross-industry mentoring program in WA is about to take flight and we would like you to participate.
There are many benefits to being involved in a mentoring program. Mentors have an opportunity to invest themselves in someone who is keen to learn from a seasoned professional. Mentees are able to share ideas with someone who has walked down the same path. At ICON, we are pleased to share the benefits of mentoring with our members.
Our WA mentoring program is now it its second year. This cost-effective program matches professionals aspiring to leadership with established senior leaders and provides a framework for creating and building mentoring relationships.
"I feel external mentor/mentee relationships are really important. Having previously benefited from being mentored earlier in my career, it is very rewarding to pay it forward in now being a mentor." ICON Mentor WA, 2018
New to ICON WA’s mentoring program?
To formalise your participation, there are two easy steps:
(1) Complete an application form so we have a better understanding of what you’re looking to benefit from our program and so we can ensure you’re matched with a mentor/mentee appropriately. Mentoring Application Form - click here. Please complete and return your application to Kristy Rewell by 1 March 2019; and
(2) Complete registration as outlined below.
Already participating in the ICON WA mentoring program?
As your mentor/mentee may have let you know, now is the time to renew your registration for the current year. All you need to do is click “register” as outlined below and you are all set.
For Mentees (less than 8 years professional B2B marketing experience)
ICON Members: $65*
For Mentors (more than 8 years of professional B2B marketing experience, manager or higher title)
For Students (currently enrolled in University)
* This price covers the program costs and includes entry to attend a mentoring lunch event.
Click here to register by 1st March 2019. Those who register for the 2019 mentoring program will receive a separate invitation for an upcoming mentoring lunch event.
ICON thanks event sponsor:
In our final session for the 2018/19 Next Steps series, we are delighted to welcome Rachael Lonergan as guest speaker to discuss this insightful topic.
Rachael will be presenting on 6 key things you can do/think to improve resilience, using experiences of her own life to illustrate key points. The presentation will include a 40 minute talk followed by a 20 minute Q&A.
Rachael is an award-winning advertising, marketing and media strategist with 25 years of experience in Media and Creative agencies, working with major brands both here in Australia and in the United States.
She is the founder of Helpful Tech Co, owner of CanDo, an app that aims to help people going through treatment for illnesses like cancer and a range of other difficult situations. CanDo was developed from Rachael’s own experiences with treatment for breast cancer (in 2009), and observing her sister’s experiences with care for end-stage sarcoma.
ICON Members: $77
Grab your colleagues, friends and/or family, bring your smarts and join the fun at our inaugural ICON WA Trivia Night.
Get ready to enjoy a night of laughter and great entertainment at Rigby’s, as our trivia master challenges you to pitch your wit against the ICON network, all in the name of charity.
You can register as a team (tables of up to 8) or sign up on your own and let ICON team you up, giving you even more opportunity to network with fellow ICON members.
Your registration fee includes shared platters and a drink on arrival, as well as your trivia participation. All proceeds will go to charity Helping Little Hands (HLH). HLH provides practical support to families with sick or premature babies in the Neonatal Intensive Care Unit (NICU).
Be sure to book in quickly as tables are sure to be snapped up.
We look forward to seeing you there, for what will be a fun and relaxed night!!
ICON Members: $40 Non Members: $50Member team of 8: $300Non Member team of 8: $380
Defining Client Experience – what is it and what it is most definitely not:
CX is often thought of in a relatively tactical, reactive way, yet the opportunity for professional services firms is immense. Often confused with Customer Service, which is only a very small part of CX, the experience your customers are having on a daily basis engaging with your firm is likely to be the single most powerful contributor to your success.
This webinar will highlight the key factors that come together to create the experience for your customers, whilst providing guidance on how you can start to develop a truly market leading customer experience.
The 10 Guiding Principles of CX:
During this webinar, we will consider one of the most powerful of the 10 Principles Behind Great Customer Experience - Setting and Meeting Expectations, and why they are so important for Professional Services.
Client Experience as an advantage – not a replacement.
When CX can add real value? We’ll discuss the four key factors that impact sales and success: Proposition, Brand, Awareness and Client Experience. If the first three are weak then CX cannot act as a replacement. It cannot fix a substandard or poor proposition; it cannot be the only source of brand affinity; and it is not the most effective way of gaining market awareness. If the other factors are strong as they often are in Professional Services firms - then CX can be incredibly powerful.
Why CX is so urgent in professional services firms – next to zero differentiation
Aside from the colour of their logos, almost everything else in Professional Services is uniform. There are strong but similar propositions and capability; they are strong but similar brand affinities; and there is well established but similar market awareness. We will look into what the missing link is.
How to better understand your customers – using design thinking to design great experiences.
To provide a tangible starting position, this webinar will outline the four stages of great human centred design - and explain why it is so important to deeply understand what is really going on with customers before designing solutions. We’ll look at why business problems need to be so clearly defined and we’ll introduce the value of qualitative interaction - through ethnographic interviews and targeted observations - as a solutions to get this moving.
Matt JohnsAs a qualified former under cover officer, Matt has spent a long time understanding what drives human behaviour. Matt uses his unique experience in the police and as the Acting Chief Strategy Officer at Deloitte to help firms develop a deep understanding of the experience they are currently creating for their customers.
Matt believes the experience your organisation creates for your customers is one of the most powerful competitive advantages you can develop. Yet too many businesses are leaving this to chance and in many cases barely doing enough to keep up with their competition. Together with you, he seeks to understand how they truly feel and think, not just what they are prepared to say.
From this base, he works with you to visualize the end to end experience by tracking the emotive journey of the customer and identifying opportunities to transform the experience. He guides you through a process of targeted ideation to design new, compelling experiences, including robust testing to ensure each new idea will have the desired impact. Ultimately, his goal is to help you design deliberate experiences for your customers that will create true competitive advantage.
Auckland - 1:00 pm - 2:00 pm
Sydney / Melbourne / Brisbane - 11:00 am - 12:00 pmAdelaide - 10:30 am - 11:30 amHong Kong / Singapore / Perth - 9:00 am - 10:00 am
So, let’s connect – human to human and share our point of view in a clear way that is easy for our audience to understand, remember and act on.
By understanding the rules we can truly make a difference and build a human to human connection with emotional appeal that persuades and motivates your audience.
It is Emma’s mission is to help others see the value of presentations. That is why company’s like Telstra, Commonwealth Bank, Yahoo!7, EY, Microsoft, VISA and Qantas turn to Presentation Studio for the perfect mix of storytelling, visual communication, and presentation skills.
Emma’s innovative approach to integrating story and visual design transforms lacklustre presentations into engaging, powerful and successful communication tools.
Emma Bannister thinks in pictures and stories. She is an expert at transforming the written word into visual masterpieces that matter more.
As a highly sought-after creative, workshop facilitator and keynote speaker, she is passionate about presentations and presenting big and beautiful ideas.
She started her career designing PowerPoints for banks that traded in high standards and fast deadlines. Their expectations set fire to her ambition, and lead her to bigger and bluer skies outside of her little hometown north of London, UK.
Emma arrived in Australia in 2002 with a suitcase full of bright ideas. She unpacked her powerful visual punch when she launched Presentation Studio from her humble kitchen table in 2006.
Fast-forward a decade and Presentation Studio has grown to over 25 staff – all equally passionate about using visual thinking to transform the way people and companies communicate. Their practical tools have helped transform multi-million-dollar pitch presentations for companies such as Telstra, Westfield, Microsoft, Hyundai, Yahoo!7, Commonwealth Bank and PepsiCo.
ICON thanks event sponsor:
In 2018 we reimagined our conferences. ICON XQ: Market Leadership was so well received, we're bringing a one day version to Melbourne on Wednesday, 26 June 2019.
Speaker details will be released soon, but in the meantime, please save a space in your diaries for this innovative conference that will challenge your thinking on what makes us global market leaders and innovators and how we can use this knowledge to become better leaders.
Five intelligence (Q) streams, each an important component of the market leadership puzzle. We aim to arm you with the insight and knowledge to master leadership in the ever evolving B2B landscape.
1. XQ - the NeXt intelligence
Sessions that answer what’s next? What our experts see happening now and on the horizon for us as an industry and as professionals. Topics will see audiences treated to an understanding of what’s making new waves and a glimpse into the future of B2B marketing, communication and business development.
2. CQ - customer intelligence
Sessions focused on engaging with, and better understanding, clients and customers. Session topics include: How to cultivate a team of relationship builders, identifying and capturing your target audience, best-in-market client engagement strategy & programs AND MORE.
3. MQ - market intelligence
Sessions built around mastering the evolving market and B2B landscape. Sessions topics include: How to better understand your organisation’s identity and offering, discovering and defining the sales landscape in your organisation, product and solution differentiation AND MORE.
4. BQ - business intelligence
Sessions addressing strategy, planning and organisation know how. Session topics include: Leading & inspiring your team to achieve greater success, programs and campaign strategy, stakeholder management AND MORE.
5. TQ – technology intelligence
Sessions covering the latest technology and digital tools, trends and strategies. Session topics include: measurement and data, social media, emerging technology AND MORE.
Maddocks, 25/727 Collins Street, Melbourne
161 Harbour Esplanade, Docklands, 3008
Cocktail Party venue and details to be confirmed.
For group bookings (5 or more people) please contact our events team.
ICON thanks conference sponsors:
Everyone is talking about CX. And now we are too…
As the B2B marketplace becomes increasingly competitive and differentiation becomes more challenging than ever before – the buzz around customer experience (CX) has only gotten louder. CX has emerged as not only a key driver for growth and differentiation in the B2B business world, but an essential component of business sustainability.
Join us on Wednesday, 16 October 2019 and discover how to master CX in the rapidly evolving world of B2B marketing, business development, sales and communications.
Over a number of forum sessions facilitated by CX experts and industry leaders we’ll be covering the cutting edge of B2B CX, exploring how to better understand clients and bring them positive and engaging experiences at every touch point and interaction in their journey with your brand.
GHD, Level 8, 145 Ann Street Brisbane QLD 4000