Video content is one of the most effective ways to reach and engage with B2B audiences. The issue of cost versus production quality can often hold us back, but it is possible to create engaging video content with little more than the phone in your pocket.
Back by popular demand after two standout sessions in 2017 and 2018, Jeff Licence, Director at Tigermonkey Productions, will run a four-hour video masterclass focussing on storytelling, camera work and editing.
Attendees will grow their video productions skills and gain confidence to make their own videos.
Attendance numbers will be limited to maximise the learning and interaction. A further workshop may be scheduled if demand exists.
What to bring:
With a career spanning over 25 years across media, education and storytelling, Jeff brings a wealth of skills, experience and knowledge to the content and digital production fields.
His experience includes:
3 years with the ABC as a digital content maker and trainer
5 years creating and teaching a first of its kind media education program in a primary school
10 years working at Tigermonkey Productions with marketing depts and leadership groups in large corporates and major organisations, creating video content and running workshops and consultancies in digital storytelling and mobile production.
His clients include: The Royal Opera House, The Royal College of Art, WSP Global and Aurecon Engineering, State Library of Qld, The Australia Council for the Arts, Queensland Performing Arts Centre, FTI Consulting, HLB Mann Judd, Bond, Griffith & Southern Cross University, Gold Coast Tourism, ICON Marketing Network, Australian Institute of Architects.
Jeff also lectures in Documentary at Bond University and Digital Video and Content Production at the Queensland College of Art.
You can follow Jeff on LinkedIn and view his website here
ICON thanks Digital Decoded Series global sponsor:
and venue sponsor:
Pricing has a greater impact on profitability than any other lever, yet many firms lack confidence in their pricing strategy. This workshop provides a comprehensive framework for assessing your firm’s approach to pricing. The workshop is illuminated with numerous case studies and encourages participants to identify opportunities to drive revenue and profit growth within their firm.
Never before has the pricing of professional services received so much attention. Most clients have significantly evolved their approach to purchasing professional services and are demanding more from firms – for less. More than ever before, firms are being required to justify their price. Failure to do so results in price erosion or the loss of business.
Professional service firms must develop their pricing competence in order to effectively deal with these increasing client pressures.
Returning to Australia for the first time in five years and Hong Kong for the first time in four years. This masterclass has been presented in Atlanta, Auckland, Boston, Chicago, Hong Kong, Houston, London, Philadelphia, New York, San Francisco, Sydney and Washington D.C.
Colin Jasper is a world leading expert in pricing professional services. He has consulted to market-leading accounting, consulting and engineering firms as well as most of the leading law firms in Asia and the UK; and an increasing proportion of the AmLaw100.
Colin was the Program Director of the Australia Graduate School of Management’s Business-to-Business Pricing program. He has consulted to professional services firms for over 20 years and been a guest lecturer at numerous business schools and universities. Colin has been a keynote speaker at conferences in the UK, the US, China, Singapore, Malaysia and Australia. His articles have been published in a range of journals and magazines including Professional Service Firms Journal, The Law Management Journal, and the Journal of the Professional Pricing Society. He authored the pricing chapter in the American Bar Association book, The Power of Legal Project Management (2014) and the pricing chapter of Effective Practice Group Leadership (2017).
Colin conducts regular research amongst general counsel on their buying behaviour and their attitudes to law firms and is the co-founder of the Legal Pricing Roundtables in New York and London.
Stuart Dodds is recognised as one of the leading pricing practitioners in the global legal market. He was one of the first, and longest serving, pricing directors having been Director of Global Pricing and LPM at Baker McKenzie and having held a similar role at Linklaters. As the Director of Global Pricing & LPM at Baker McKenzie, Stuart was responsible for the development of their global pricing strategy and for providing targeted pricing and negotiation support to partners across their 77 offices worldwide. Prior to joining Baker McKenzie Stuart held a similar role at Linklaters, after working as a Management Consultant for 17 years in a variety of strategy, supply chain and procurement-facing roles across many industry sectors.
Stuart is the author of Smarter Pricing, Smarter Profit (published by the American Bar Association, March 2014), and editor of/ contributor to Pricing on the Front Line (published by the American Bar Association, January 2017). He is a Certified Pricing Professional (CPP) and Fellow of the College of Law Practice Management (CoLPM).
The Masterclass is designed to a) develop the pricing capability of participants and b) to help identify specific pricing opportunities that can be immediately realised by their firm.
Developing the pricing capabilities of participants
Identify methods of building your firm’s pricing capability
For more details on the programme please click on the PDF.
Event details (Sydney)
Members: AUD 2,950
Non Members: AUD 3,250
Event details (Hong Kong)
Members: HKD 16,500
Non Members: HKD 18,500
ICON thanks event sponsors:
Non Members: AUD3,250
Members: HKD16,500 | AUD2,950
Non Members: HKD18,500 | AUD3,250
* please note you will be invoiced in AUD