South Australia Events

Upcoming events

    • 26 September 2017
    • 4:15 PM - 6:30 PM (UTC+09:30)
    • MinterEllison, Level 10, 25 Grenfell Street, Adelaide

    Everyone knows customer relationships affect the success of your business, but do you know how impactful loyalty is?

    Heather Croall, Director and CEO, and Julie Moralee, Head of Marketing, Brand and Business Development, Adelaide Fringe, both know a thing or two about collaborating with artists, venue owners, sponsors and the corporate world.

    Heather and Julie will share their experiences in leveraging a brand and identifying key clients to develop a relationship with. In this session you will learn:

    • how to distinguish your brand and services to support client needs
    • how to build your marketing strategy and encourage cross-promotion
    • how to identify and adapt to specific client behaviour styles
    • the importance of client loyalty and how to encourage loyal clients.

    The presenters:

    Heather Croall, Director and CEO
    Adelaide Fringe

    Heather first worked at the Fringe in the Star Club in the early 1990’s and also ran the film event, Shoot The Fringe from 1992 to 2002. After a decade away from Adelaide running a festival in the UK, Heather returned to take up the role of Director and CEO in 2015.


    Julie Moralee, Head of Marketing, Brand and Business Development
    Adelaide Fringe

    Julie started her arts career back in 2002 at the Adelaide Fringe as the Signage Coordinator, followed by Marketing Manager for Come Out and has worked at the Adelaide Festival Centre as a Marketing Executive and Brand Strategist for the past 13 ½ years. Julie has delivered on more than 250 projects, specialising in brand management, festival and event marketing.


    Event details:

    Date: Tuesday, 26th September 2017
    Time: 4:15 pm registration, 4:30 pm – 5:30 pm presentation, 5:30 pm – 6:30 pm canapes and networking
    Location: MinterEllison, Level 10, 25 Grenfell Street, Adelaide
    Price: ICON Members: $35
    Non-members $50


    ICON thanks event sponsor:


Past events

04 August 2017 ICON SA: Launch Party
18 July 2017 ICON SA: Practical use of digital marketing and social media for professional services
18 July 2017 ICON SA: SAVE THE DATE
08 May 2017 APSMA SA: Outperforming through Client Experience Excellence
12 April 2017 APSMA SA: Understand the complexities of the digital landscape for professional services
22 November 2016 APSMA Webinar: Client Centricity – How to Execute and Measure ROI
02 November 2016 APSMA SA: End of year celebrations - Twilight at Adelaide Oval
27 October 2016 Australia & New Zealand Conference 2016 - Conference and Cocktail Party
26 October 2016 APSMA - Annual General Meeting 2016
14 September 2016 APSMA SA: The State Brand – From awareness to meaning
19 August 2016 APSMA SA: Personal brand - what do you want people to say about you?
27 July 2016 APSMA Webinar: What drives favourability? How have General Counsel and their legal teams been evolving?
06 June 2016 APSMA SA: Having a Powerful Presence
02 June 2016 APSMA Asia: 2016 Asia Conference - Navigate
14 April 2016 APSMA SA: The secret to online PR success
15 March 2016 APSMA Masterclass: Winning work in the age of procurement
10 February 2016 APSMA SA: Digital disruption, the next step - is your business embracing the… "user driven apocalypse"?
19 November 2015 APSMA SA: Masterclass - Creating Client Value in Professional Services
07 October 2015 APSMA SA: Demystifying privacy laws for marketers
27 August 2015 Postponed: APSMA NSW - Thirsty Thursday Reconnect with your colleagues!
18 August 2015 APSMA VIC - Short Black series Dîner en Blanc: Building an event from the ground up
12 August 2015 APSMA SA - Communication on the move – how do you connect and engage in a mobile world?
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