IF YOU BLINK YOU WILL MISS IT. Bookings for this year’s APSMA Australia & New Zealand Conference are selling at record speed. Perhaps it’s a sign that in a challenging environment professional services marketers are grabbing every opportunity to expand their knowledge, gain an edge and learn from the experience of others. THE APSMA Australia & New Zealand Annual Conference is THE premier engagement and learning event for professional services marketers in the Asia Pacific.
Lessons from Success and Failure
Keynote speaker Simon Corah of Growth Mantra will share his analysis of more than 30 industries over the last five years, and highlight the key differences between the winners and losers. What are the lessons we can learn from those who succeeded and those who failed? Simon will show how the most successful companies and brands are radically reinventing themselves and the markets they compete in.
Secrets of Successful Storytelling
It’s no secret that storytelling is now a critical part of the marketing mix. Mark Schenk of Anecdote will deliver an interactive keynote, challenging assumptions about storytelling and introducing some of the core skills you’ll need to do the job well. Mark will help you find your own connection stories and show how your own authentic experiences can be used as powerful communication tools.
Unleashing Talent through a Connected Future
Will Wilson, Business Development Manager, Future Ways of Working, Telstra will give us a glimpse through Through the Telstra Looking Glass to explore how a more connected, future way of working will deliver productivity and collaboration, opportunity for clients and demonstrable business benefits.
Will’s case study presentation will demonstrate the opportunity of an integrated approach to workplace, technology and workforce. He will share the lessons learned, the change management approaches employed and the next step opportunities.
2015 Annual Conference Program.pdf