APSMA VIC - Digital Series: Engaging with your Digital Customer

 Enterprises that succeed in challenging and changing the digital landscape will be those that transform all of the interactions they have with their customers into digitally empowered experiences. Adam Wengert, COO and Digital Expert at Avanade will put this into the context of the professional services environment, detailing how professional services marketers can coach our business on ensuring we are engaged with our digital customers. 

The session will cover the six steps to engagement:

• Engage - simplify omni channel interactions
  
• Enable - empower your clients to be self-reliant
  
• Align - sales and marketing programs
  
• Connect - people, processes and technology
  
• Mobilise - develop your mobile IQ
  
• Personalise - action your insights
  

About our presenter
Adam Wengert leads Avanade Digital in Australia and is the country COO. Adam has been helping clients on their digital journeys since before joining Avanade in Chicago in 2000. Leading Digital in a fast-growing organisation like Avanade Australia – whose vision is to be the leading digital innovator in the Microsoft ecosystem - Adam finds himself regularly surrounded by people far cooler than he is! This puts him in a perfect position to help enterprises – who also often struggle to be cool -  understand how to leverage the compelling and dominant themes that underpin meaningful digital transformation.



Event Details 
Date:      Thursday 23 July, 2015
Time:     12:15pm Registration for 12:30pm – 2pm Seminar (a light          lunch will be provided)
Where:  Maddocks – Level 6, 140 William Street, Melbourne
Cost:      APSMA Members $66 | Non-members $99
Registration: Please choose from a booking option above

We hope to see you there!

APSMA would like to thank Maddocks for sponsoring this event

* Please be advised that food served at this event may contain milk, eggs, wheat, soybean, nuts, fish and shellfish.