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APSMA QLD - The good, the bad, and the ugly: Navigating corporate politics

  • 06 August 2015
  • 12:00 PM - 1:30 PM
  • HLB Mann Judd, Level 15, Central Plaza 2, 66 Eagle Street Brisbane QLD 4000

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APSMA QLD

The good, the bad, and the ugly: Navigating corporate politics


Whether you hate it, admire it, engage, or avoid it – politics exist in any organisation. The term often has a negative connotation, with thoughts of people seeking to gain advantage at the expense of others. Good office politics is possible. We know it better as stakeholder management.

Learning to manage office politics is part-and-parcel of leadership development. It’s includes building and strengthening relationships, knowing yourself well, having a good sense about what’s going on around you, and acting in an authentic way. It’s about understanding motivations and bringing people together.

The alternative – not understanding the political game – risks you not having a say in what happens and allowing others potentially with less experience, skill or knowledge to influence the decisions being made around you.

Strong stakeholder management skills can provide marketing and business development professionals with what it takes to get the resources, access and information they need to lead effectively.

With decades of experience in communications and stakeholder management, Amanda Newbery – Managing Director at Articulous Communications has worked with some of the largest business and government organisations across Australia and New Zealand. 

During this session Amanda will discuss: 

  • Making the politics work for you.
  • Understanding the players – and yourself.
  • Understanding the rules of engagement, including when not to engage
  • Key influencers and champions – why you need them, what form they might take, and how to get them on your side.
  • Can you still influence without engaging in ‘politics’?
  • Maintaining a good impression.

About the speaker: 



Founder and Managing Director of Articulous Communications, Amanda Newbery is an award-winning communications and engagement professional, and has co-developed the industry-standard models on engagement. A passionate and experienced communicator, she is a sought-after advisor, especially for major corporations and government.

A former journalist, Amanda is a communications strategist with skills in community and stakeholder engagement, media relations, corporate communication and training. She is also a weekly panellist on ABC Radio’s Hidden Persuaders program.

Who should attend? 
Business development, marketing and communication professionals in management roles, or who are looking to further develop and take their career to the next level. 


APSMA members $50 | Non-members $75

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