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  • APSMA Singapore: Online Reputation: How to Manage Issues and Incidents in Social Media

APSMA Singapore: Online Reputation: How to Manage Issues and Incidents in Social Media

  • 08 December 2015
  • 12:30 PM - 2:00 PM
  • TMF Group, 38 Beach Road, South Beach Tower, #29-11 Singapore 189767.

Registration

  • For members of the Association of Proposal Management Professionals Australia and New Zealand (APMP ANZ) chapter

Registration is closed

The web and social media make the job of protecting and defending reputation much harder. Existing threats are amplified, new threats introduced and angry customers, aggrieved employees, bloggers and activists can dismantle your hard won good name and image instantly.

Charlie Pownall, author of Managing Online Reputation (Palgrave Macmillan, 2015), will set out a framework for defining and assessing the reputational risks of the social web, introduce a methodology for assessing and formulating responses to threats when they occur, and examine recent examples of how companies have handled and contained potentially damaging issues and incidents online.

Charlie Pownall is Managing Director of communications and reputation consultancy CPC & Associates. He draws on twenty years’ experience in public relations, government communications, advocacy and digital/social media marketing to advise companies, public sector bodies and individuals to protect, manage and defend their reputations.

Event Details:

Date Tuesday, 8 December 2015
Time 12:30 to 14:00
Registration and lunch starts at 12:30, presentation is from 13:00
Location

TMF Group, 38 Beach Road, South Beach Tower, #29-11 Singapore 189767.

Pricing Members: Complimentary
Non-members:  SG$80 | AU$80 
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