APSMA Hong Kong: The Legal 500

Part of the fabric of modern legal marketing, the directories are an important guide to the leading law firms around the world. With 4.5 million website users in 2015, The Legal 500 is both a valuable resource for clients and a tool for law firms to measure success against their competitors. 

Submission season for The Legal 500 is fast approaching and with that in mind, Hayley Eustace, editor of the Asia Pacific guide, will be giving a presentation on the research process and how to tailor your submissions into a format that gives the best chance of getting your firm ranked or promoted.

During this session, Hayley will give a presentation and answer questions from attendees. The topics to be covered are as follows:

An introduction to The Legal 500 research process

• Why are the deadlines important?
  
• When the research and interviews take place
  
• About the research team

Submissions

• How to structure submissions
  
• What makes a good submission?
  
• Common mistakes
  
• How to categorise mandates 

Referees

• Who can be a referee?
  
• How do we contact referees?
  
• Improving response rates 

Interviews

• How we conduct interviews with law firms
  
• Who gets interviewed?

The rankings

• Factors we take into account for the law firm rankings
  
• Leading individuals 

About the speaker

A former journalist, Hayley Eustace started as a researcher at The Legal 500 in 2010. Since 2013, she has been the Bar Editor and in 2015, she also took on the role as Asia Pacific editor. She now manages the two directories from an editorial perspective. Hayley's work has allowed her to visit law firms across the globe, and her role as editor is to concentrate on building relationships with legal professionals in the UK and Asia Pacific, oversee The Legal 500 coverage in both directories, and edit chapters across The Legal 500 series.

APSMA thanks event sponsor: