APSMA QLD: Shifting the Focus - Marketing ideas for Associates, Seniors and Managers

Professional service firms are shifting their attention, and investment, in business development skills and expectations from the exclusive realm of Partners. Today firms are engaging a wider cross section of experience to help them compete.

Recently presented in Sydney to outstanding feedback, Sue-Ella Prodonovich will join us in Queensland to discuss tried and tested methods for up-skilling and empowering fee earners (from Associate /Senior through to Senior Associate/Director levels) in Business Development and Marketing.

This session will look at:

• Practical ideas for getting professionals involved from day one
  
• Role of marketing and business development
  
• How to improve your firm’s rate of success
  

Who should attend:

• Young professionals
  
• Marketing and business development professionals
  
• HR and learning & Development professionals
  
• Managing Partners and CEOs
  

About the speaker:

Sue-Ella has more than 20 years’ senior level experience in winning and growing business in business-to-business services and professional services sector. During this time her roles have included Director of Marketing with Arthur Andersen, Director of Business Development & Marketing with Baker & McKenzie, Senior Consultant with Rogen SI, Owner of PTB Consulting and Partner, Business Development Services with Crowe Horwath.