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  • APSMA Hong Kong: The Legal 500

APSMA Hong Kong: The Legal 500

  • 06 March 2017
  • 13:00 - 14:00 (CST)
  • Deacons 14th Floor Alexandra House 18 Chater Road Central, Hong Kong
  • 55


  • For members of the Association of Proposal Management Professionals Australia and New Zealand (APMP ANZ) chapter

Registration is closed

Part of the fabric of modern legal marketing, the directories are an important guide to the leading law firms around the world. With 4.5 million website users in 2015, The Legal 500 is both a valuable resource for clients and a tool for law firms to measure success against their competitors. 

Submission season for The Legal 500 is fast approaching and with that in mind, Hayley Eustace, editor of the Asia Pacific guide, will be giving a presentation on the research process and how to tailor your submissions into a format that gives the best chance of getting your firm ranked or promoted.

During this session, Hayley will give a presentation and answer questions from attendees. The topics to be covered are as follows:

An introduction to The Legal 500 research process

            Why are the deadlines important?

            When the research and interviews take place

            About the research team


            How to structure submissions

            What makes a good submission?

            Common mistakes

            How to categorise mandates


            Who can be a referee?

            How do we contact referees?

            Improving response rates


            How we conduct interviews with law firms

            Who gets interviewed?

The rankings

            Factors we take into account for the law firm rankings

            Leading individuals

About the speaker:

A former journalist, Hayley Eustace started as a researcher at The Legal 500 in 2010. Since 2013, she has been the Bar Editor and in 2015, she also took on the role as Asia Pacific editor. She now manages the two directories from an editorial perspective.

Hayley's work has allowed her to visit law firms across the globe, and her role as editor is to concentrate on building relationships with legal professionals in the UK and Asia Pacific, oversee The Legal 500 coverage in both directories, and edit chapters across The Legal 500 series.

Event Details:

Date: Monday March 6, 2017
Time: 12:30pm registrations open
1:00 pm to 2:00 pm

Deacons, 14th Floor, Alexandra House, 18 Chater Road, Central, Hong Kong

Price: Members: Free
Non-members: $300 HKD | $55 AUD

APSMA thanks the event host:

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