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  • APSMA NSW Digital Dimensions: The War of Attention – How to Capture your Audience with Inbound Marketing

APSMA NSW Digital Dimensions: The War of Attention – How to Capture your Audience with Inbound Marketing

  • 05 May 2017
  • 07:45 - 09:00
  • Norton Rose Fulbright – Level 18,Grosvenor Place, 225 George St, Sydney


  • For members of the Association of Proposal Management Professionals Australia and New Zealand (APMP ANZ) chapter

Registration is closed

APSMA NSW is excited to announce the launch of the 2017 Digital Dimensions Series.

In our increasingly digital world, it’s essential to understand the full spectrum of ways your clients can learn about and interact with you. With the multitude of online channels available, it’s easy to get lost. This is where having a digital strategy becomes an essential tool to get cut-through with clients and potential clients.

The Digital Dimensions Series aims to arm APSMA members of all levels and experience with the knowledge and best practices to make effective use of digital marketing in the professional services industry.

Digital Dimensions Session 1 The war of attention – how to capture your audience with inbound marketing

If you’re asking, “what is inbound marketing?”

Put simply, inbound marketing is about publishing the right content in the right place at the right time, to engage with potential customers in a way that is relevant to them, helping to create an ongoing dialogue between them and your organisation.  

Rob Steers, the current Head of Digital & CRM at Step Change, will run us through best practice and some fresh ideas on how to attract customers using inbound marketing. He’ll also explain how it can be used as an effective lead nurturing strategy.

Some key points that Rob will cover:

  • How content influences the B2B journey for senior leaders
  • Using the digital funnel
  • Not your everyday blog… creating valuable content
  • 10 things you won't believe about engaging clients.

A little bit about our presenter:

Rob Steers is the current Head of Digital & CRM at Step Change and the former Head of Digital at Deloitte Australia. He also ran his own marketing agency, Creative Development, for 6 years, working with global brands on the product and marketing strategy. 

Rob has developed global and local multi-channel marketing and brand strategies with Superannuation Firms, Fintech Firms, Deloitte, Jeep, Johns Manville, Grays Online, United Colors of Benetton, LJ Hooker, and Konica Minolta. 

He has also led dispersed marketing teams in countries from the Philippines, Pakistan, Egypt, India, and across Australia.

Event Details:

Date: Friday, 5 May 2017
Time: 7:45 am for registration.
8:00 am - 9:00 am
Location: Norton Rose Fulbright – Level 18, Grosvenor Place, 225 George St, Sydney

Individual Event Price
Members: $66 AUD (including GST)
Non-Members: $99 AUD (including GST)

APSMA thanks the event sponsor:

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