ICON Singapore: The Legal 500 Best Practice

Best practice approaches for Legal 500 highlighted by the Asia Pacific Editor, John Van Der Luit-Drummond

Part of the fabric of modern legal marketing, the directories are an important guide to the leading law firms around the world. With 4.2 million website users in 2017, The Legal 500 is both a valuable resource for clients and a tool for law firms to measure success against their competitors. Submission season for The Legal 500 is fast approaching and with that in mind, John Van Der Luit-Drummond, editor of the Asia Pacific guide, will be giving a presentation on the research process and how to tailor your submissions into a format that gives the best chance of getting your firm ranked or promoted.

During this session, John will give a presentation and answer questions from attendees.

Topics will include:

An introduction to The Legal 500 research process

• Why are the deadlines important?
  
• When the research and interviews take place
  
• About the research team
  

Submissions

• How to structure submissions
  
• What makes a good submission?
  
• Common mistakes
  

Referees

• Who can be a referee?
  
• How do we contact referees?
  
• Improving response rates
  

Interviews

• How we conduct interviews with law firms
  
• Who gets interviewed?
  
• The rankings
  
• Factors we take into account for the law firm rankings
  
• Leading individuals
  
• Next generation lawyers
  

About the speaker:

John studied law and worked in both regional and boutique UK-based law firms before embarking on a career as a journalist at several well-known legal publications. Prior to joining The Legal 500, he was deputy editor of Solicitors Journal and was nominated for a legal reporting award for his coverage of legal affairs and exclusive interviews with leading lawyers, jurists, and politicians. John’s role as UK Bar and Asia Pacific Editor is to build relationships with lawyers in the UK and Asia Pacific, oversee The Legal 500 coverage in both directories, and edit chapters.

Event details:

ICON thanks event sponsor: