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ICON Singapore: The Legal 500 Best Practice

  • 06 March 2018
  • 12:15 - 13:45 (UTC+08:00)
  • CMS Cameron McKenna Nabarro Olswang (Singapore) LLP, 7 Straits View, Marina One East Tower, #19-01 Singapore 018936


  • Members of the Association of Proposal Management Professionals (ANZ Chapter)

Registration is closed

Best practice approaches for Legal 500 highlighted by the Asia Pacific Editor, John Van Der Luit-Drummond

Part of the fabric of modern legal marketing, the directories are an important guide to the leading law firms around the world. With 4.2 million website users in 2017, The Legal 500 is both a valuable resource for clients and a tool for law firms to measure success against their competitors. Submission season for The Legal 500 is fast approaching and with that in mind, John Van Der Luit-Drummond, editor of the Asia Pacific guide, will be giving a presentation on the research process and how to tailor your submissions into a format that gives the best chance of getting your firm ranked or promoted.

During this session, John will give a presentation and answer questions from attendees.

Topics will include:

An introduction to The Legal 500 research process

  • Why are the deadlines important?
  • When the research and interviews take place
  • About the research team


  • How to structure submissions
  • What makes a good submission?
  • Common mistakes


  • Who can be a referee?
  • How do we contact referees?
  • Improving response rates


  • How we conduct interviews with law firms
  • Who gets interviewed?
  • The rankings
  • Factors we take into account for the law firm rankings
  • Leading individuals
  • Next generation lawyers

About the speaker:

  John studied law and worked in both regional and boutique UK-based law firms before embarking on a career as a journalist at several well-known legal publications. Prior to joining The Legal 500, he was deputy editor of Solicitors Journal and was nominated for a legal reporting award for his coverage of legal affairs and exclusive interviews with leading lawyers, jurists, and politicians. John’s role as UK Bar and Asia Pacific Editor is to build relationships with lawyers in the UK and Asia Pacific, oversee The Legal 500 coverage in both directories, and edit chapters.

Event details:

Date: Tuesday, 6th March 2018
Time: 12:15 pm to 12:30 pm - Registration and light refreshments.
12:30 pm to 1:45 pm - Presentation and Q&A
Location: CMS Cameron McKenna Nabarro Olswang (Singapore) LLP
7 Straits View, Marina One East Tower, #19-01 Singapore 018936
Price: ICON Members: SGD 50 | AUD 49
Non-Members: SGD 80 | AUD 77
* Please note that you will be invoiced in AUD. AUD price shall prevail

ICON thanks event sponsor:

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