ICON & beaton Webinar: Innovation – what clients want from law and engineering firms

In this interactive webinar, George Beaton and Paul Hugh-Jones from beaton will share insights from their new client research on Innovation in law and consulting engineering about what types of innovation clients want and value.

Everyone is talking about innovation, clients are demanding innovation, there is a great deal of activity and even more positioning … but is this creating greater value for clients? How does that influence clients’ attitude to the firm? And, what’s in it for firms?

Despite all the talk and activity, our beatonbenchmarks survey tracking data shows that innovation continues to be relatively unimportant with regard to choice of firm, or clients’ satisfaction with incumbents. And to boot, most firms are rated poorly on innovation by their clients.

This mismatch led to beaton co-developing our Innovation research with the CMOs and innovation heads of several leading firms.

The research unpacks what types of innovation clients want and value, how that compares with the innovation firms are bringing to them, how different types of innovation influence firm choice, comments on outstanding examples, gaps etc. It provides structure and direction to firms innovation investments and efforts, and will help fill the gaps that currently exist in client innovation needs.

Click here for more info on the Innovation reports.

The research study on Innovation in accounting will be completed in April and will be covered in a future webinar.

Who should attend:

• Heads of Innovation
• Partners with Innovation responsibilities
• CMOs
• HR Directors
• Heads of strategy
• Senior BD and marketing managers

About the Speakers:

Dr George Beaton is a partner at beaton where he consults to professional services firms in Australia, New Zealand, Asia, UK, US and Canada. He is regarded as a leading researcher and independent authority on professional services industries and their firms. His particular research interest is in the imperative for law firms to remake their business models, on the subject of which he wrote New Law New Rules in 2013 and co-authored Remaking Law Firms – Why and How (2016). George has held senior academic positions in the medical, business and law faculties of the University of the Witwatersrand and The University of Melbourne.

Paul Hugh-Jones is a partner at beaton and consults to professional service firms on client development. He uses beaton research to help firms gain competitive advantage and win more work. Paul has a wealth of industry experience having been CMO at Ashurst and Mallesons, plus global roles at British Airways and Bacardi. He uses evidence and insight to guide strategy and knows what it takes to execute successfully.

Event details:

ICON thanks event sponsor